19 aug 2025
tags: ![{text=Social media, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=social media, type=EXTERNAL}}}, {text=13 aug 2025}, {text=Roos Steensma, link={url={href=/specialist/roos, type=EXTERNAL}}}]!
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Hoe krijg je meer volgers op Instagram? 

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Veel of weinig volgers op Instagram

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Er zitten veel voordelen aan het vergroten van je Instagram follower-base. Per dag gebruiken zo’n 500 miljoen mensen Instagram. Hiervan zoekt bijna 80% op het platform naar een product of dienst. Dat zijn dus veel ogen die mogelijk geïnteresseerd zijn in jouw posts. Daarbij helpt ‘social proof’ om nieuwe klanten aan te trekken. Sociale bewijslast is een belangrijk aspect bij elke koop. Ga maar na bij jezelf; voordat je een product koopt, of een vakantie boekt, check je dan de reviews? 

\n

Met het verhogen van je volgersaantal op Instagram kun je dus ook je conversieratio verhogen. Immers; meer volgers zorgt voor meer verkeer naar je website, en meer verkeer naar je website leidt tot meer conversies.

\n

Waarom geen Instagramvolgers kopen?

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Die 25K volgers staat natuurlijk leuk in je bio en tegenwoordig zijn er veel aanbieders die tegen een lage prijs honderden of duizenden Instagramvolgers verkopen. Dit is een verleidelijke manier, omdat het zo snel en gemakkelijk is. Toch kun je dit beter niet doen wanneer je als bedrijf wil groeien. Nepvolgers vallen niet in jouw doelgroep en ze zullen je posts niet liken of erop reageren. En ze klikken al helemaal niet door naar je website en converteren daar dus ook niet. Daarbij komt dat je onbetrouwbaar overkomt, wanneer 10.000 volgers hebt en maar 10 likes op je posts krijgt. Ook Instagram herkent nepvolgers en ze kunnen je hiervoor ‘straffen’ door je posts minder te tonen. Ten slotte kun je je huidige volgers verliezen, omdat ze minder vertrouwen in je bedrijf hebben als ze ontdekken dat je nepvolgers hebt. Zo wordt je bereik dus alleen maar lager.

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11. Link naar je Instagramaccount

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12. Zorg voor interactie met je volgers

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Je vergroot de betrokkenheid onder je volgers door ze aan te moedigen om actief te zijn. Dit kun je doen door een Call-To-Action te plaatsen (CTA) of een vraag te stellen aan je volgers in je story of in de bijschriften van je posts. Dit kan voor een restaurant bijvoorbeeld zijn: ‘Wie ga jij trakteren op een diner?’. Of in de toeristensector: ‘Tag iemand met wie jij deze plek wilt bezoeken’. Of voor een stylist: ‘Welke kleur zou jij kiezen?’. Je snapt het idee. 😉

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13. Maak Story Highlights

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14.Gebruik locaties

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