Ons werk

De uitdaging

De dagelijkse online marketingwerkzaamheden moesten worden overgenomen, zodat de website actueel bleef, nieuwe content gepubliceerd kon worden en rapportages gewoon doorliepen.

Tegelijkertijd lagen er meerdere optimalisatiekansen. Denk aan verbeteringen in de online leadopvolging, SEO-optimalisaties, UX verbeteringen en meer inzicht in de ontwikkeling van het websiteverkeer. De uitdaging was dus niet alleen om de werkzaamheden tijdelijk draaiende te houden, maar ook om kansen te signaleren en op te pakken waar dat mogelijk was.

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Het resultaat

Door deze inzet bleven de online marketingactiviteiten tijdens de verlofperiode goed doorlopen. Nieuwe content werd gepubliceerd, bestaande pagina’s bleven actueel of werden geoptimaliseerd en het team hield maandelijks inzicht in de online prestaties.

Daarnaast is de online leadopvolging verbeterd door de contact- en afspraakflow aan te scherpen. Dit zorgde voor een soepelere route voor de gebruiker, minder frictie in het aanvraagproces en een efficiënter opvolgproces voor sales. Ook zijn verbeterpunten uit het SE Ranking probleemrapport opgepakt, zodat technische en inhoudelijke optimalisaties aan de website gerichter konden worden doorgevoerd.

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De aanpak

Bij het ondersteunen van Studio Piet Boon is er gericht op het draaiend houden van de online marketingoperatie én het verbeteren van onderdelen waar dat mogelijk was. Binnen het CMS is gewerkt aan nieuwe projectpagina’s, productpagina’s, portfoliopagina's, nieuws updates en publicaties, en aanpassingen op bestaande pagina’s. Zo bleef de website actueel en in lijn met de uitstraling van het merk.

Voor de maandrapportages werd relevante data opgehaald en zijn deze vertaald naar inzichten voor het team. Er was voor onze komst sprake van een dip in website verkeer, hier is een analyse op uitgevoerd om mogelijke oorzaken te achterhalen en de ontwikkeling beter te duiden.

Ook is gewerkt aan visuele content voor online kanalen. Beelden werden in Photoshop geschikt gemaakt voor social ads en websitegebruik, zodat ze aansloten bij de juiste formaten, toepassingen en visuele kwaliteit.

Naast de dagelijkse werkzaamheden is gekeken naar de online opvolging van contact- en afspraakaanvragen. Door de automationflow te optimaliseren, werd het proces voor potentiële klanten duidelijker en voor sales beter opvolgbaar. Aan het einde van de opdracht zijn de werkzaamheden overgedragen aan de terugkerende online marketeer, zodat zij met overzicht en context verder kon.

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Hier ben ik trots op

Door snel in te stappen en overzicht te houden, konden we ervoor zorgen dat de online marketing tijdens de verlofperiode niet alleen bleef doorlopen, maar op belangrijke onderdelen ook werd aangescherpt. De combinatie van websitebeheer, data, SEO, beeldbewerking en marketing automation maakte de opdracht afwisselend en praktisch.

Ik ben vooral trots op de verbetering van de afspraakflow en UX verbeteringen op de portfoliopagina's. Daarmee werd niet alleen de gebruikerservaring beter, maar ook werd het proces achter de schermen efficiënter. Juist bij een merk als Studio Piet Boon is het belangrijk dat de online ervaring vanaf het eerste contactmoment klopt.

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Voor The People Skillz Company is investeren in mensen de absolute noodzaak. Zij geloven in wederkerigheid: organisaties die goed zijn voor hun medewerkers, krijgen medewerkers die goed zijn voor de organisatie. Zo helpen zij andere bedrijven het maximale uit hun team te halen.

De uitdaging

The People Skillz Company (TPSC) helpt organisaties hun menselijk potentieel te verzilveren. Ze benaderde Endeavour Heroes met een ambitieuze vraag: hoe kunnen wij onze groei in sales en marketing snel en efficiënt opschalen? Zij zochten niet zomaar een dienst, maar een partner die flexibele, directe expertise kon leveren om hun interne slagkracht te vergroten.

De focus van TPSC ligt op hun kerntaak: het verbeteren van people skills en betrokkenheid. De uitdaging lag in het versnellen van de commerciële groei zónder de vaste lasten en het risico van een fulltime marketeer. De behoefte was duidelijk: snelheid, kwaliteit en de mogelijkheid om op en af te schalen in marketingcapaciteit, volledig afgestemd op de huidige bedrijfsfases.

Het doel is om het merk meer in de steigers te zetten. Met een nieuwe website, nieuwe huisstijl staat er al een sterke basis. Maar meer naamsbekendheid en bereik zijn nodig om ook nieuwe klanten te werven. Daarvoor zijn onze online marketeers ideaal om in te zetten. Met slimme ideeën voor content, marketing automation, video, klantcases en gerichte advertenties worden de trainingen en adviezen van The People Skillz Company meer zichtbaar.

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Het resultaat

De eerste fase was direct een succes: het aantal leads en inschrijvingen schoot omhoog. Dit bewees meteen de meerwaarde van onze flexibele aanpak. Al na een paar maanden ontstond er ruimte om het bereik verder te vergroten. We breidden de samenwerking uit met een impactvol videoproject, waardoor TPSC hun visie en expertise op een krachtige manier visueel kon presenteren. Met deze stevige basis heeft TPSC haar slagkracht bewezen en zijn ze helemaal klaar voor verdere, meetbare groei.

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De aanpak

De oplossing was simpel en effectief: we zetten direct Anne, een van onze online marketeers, in. Dit gaf TPSC de flexibiliteit om direct strategische denkkracht toe te voegen en op te schalen wanneer dat nodig was. In nauwe samenwerking met de Sales & Marketing Manager zorgden we voor een snelle, professionele start. Anne voert hierbij de regie over de contentplanning, e-mailmarketing, de website, webinars en de campagnes op LinkedIn en Google Ads.

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Strategische opschaling

Na de eerste successen van Anne met contentmarketing en marketing automation was TPSC klaar voor de volgende stap. Anne was verantwoordelijk voor de coördinatie en doorontwikkeling van de content, inclusief website-optimalisaties, en fungeert als sparringpartner in dagelijkse en strategische marketingbeslissingen. Hieruit kwamen veel actiepunten en om meer impact te maken, hebben we de samenwerking strategisch uitgebreid.

Zo sloot Dianne aan voor een videoproject dat de content van TPSC een enorme boost gaf. Met twee nieuwe klantcases en veel videomateriaal rondom de leiderschapstraining heeft TPSC nu een waardevolle database aan beelden voor de lange termijn.

Daarnaast vroeg de groei van het bedrijf om extra scherpte in de koers. Een marketingstrateeg van Endeavour heeft de plannen tegen het licht gehouden en verder aangescherpt. Dit vormt de basis voor een grote brandingcampagne die gelanceerd is voor maximaal resultaat.

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Het tussentijdse resultaat

Het resultaat? Een vernieuwde website, een ijzersterke CRM-fundering in Hubspot, een landelijke contentstrategie vol menselijke verhalen, en een emotionele bioscoopcampagne in samenwerking met Endeavour.

Lees verder hoe onze online marketeers het fonds helpen om de toekomst van parkinson-onderzoek veilig te stellen.

“De samenwerking met Endeavour Heroes helpt ons om onze online marketing verder te professionaliseren. We hebben nu niet alleen extra capaciteit, maar ook iemand die inhoudelijk meedenkt over hoe we onze doelstellingen online beter kunnen realiseren.”

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Een ambitieuze uitdaging

Al 27 jaar is Stichting ParkinsonFonds een baken voor parkinson-onderzoek. Sinds de komst van een nieuwe directeur in 2023 besloot het fonds dat het tijd was voor verandering. Na jarenlang (belangrijk) werk op de achtergrond, wilden ze zich meer online profileren en zichtbaar worden voor de buitenwereld. Maar de missie werd groter: in 2030 willen ze €10 miljoen voor parkinson-onderzoek ophalen.

De grootste uitdaging? Trouwe donateurs van Stichting ParkinsonFonds worden ouder, dus het was hoog tijd om de online motor aan te zetten en een jongere doelgroep te bereiken. De basis was alleen nog niet op orde: de website was flink verouderd en cruciale donateursdata stond nog extern opgeslagen. Ze hadden dus snel specialisten nodig die zowel de technische kant als de content voor de doelgroep konden aanpakken. Yannick is halverwege 2023 gestart met de basis, zoals het vernieuwen van de website. Toen de behoefte ontstond om ook serieus werk te maken van social media en content, is Roosmarijn in de zomer van 2024 aangehaakt.

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De aanpak die werkt

Focus en kwaliteit: Doordat Roosmarijn de content overnam kon Yannick zich volledig richten op de techniek achter de website en de complexe datamigratie naar Hubspot.
Actief fondsenwerven: Roosmarijn organiseert de deelname van het fonds aan grote sportevenementen (zoals de 4-Daagse of Amsterdam Marathon). Dit is dé manier om de jongere, actievere doelgroep te bereiken.
Regie en aansturing: Roosmarijn coördineert naast de content ook externe partijen (PR-bureau, DM-bureau, Digital Agency Endeavour), waardoor het fonds optimaal profiteert van specialistische kennis zonder extra overhead.
High-end content & tools: Er wordt niet alleen gewerkt met het creatieve team van Endeavour voor de nieuwe bioscoopcampagne over dansen voor parkinson, maar ook met AI tools en specialistische database support vanuit het Hubspot-team.

Trots op de samenwerking

Wat deze opdracht zo bijzonder en succesvol maakt, is de verbinding met de maatschappelijke missie van Stichting ParkinsonFonds. De marketeers ervaren de impact van hun werk dagelijks door het contact met patiënten en mantelzorgers, wat hen enorme energie geeft. Cruciaal is ook het wederzijdse vertrouwen: het fonds geeft Yannick en Roosmarijn veel vrijheid om de strategie te bepalen, en ze vullen elkaar perfect aan in hun rollen. Het feit dat ze als één team opereren (zowel met elkaar als met de interne medewerkers en Endeavour-collega’s) maakt deze langdurige samenwerking extreem waardevol.

Yannick (online marketeer) is al twee jaar onderdeel van Stichting ParkinsonFonds en legt de fundering. Yannick is de specialist die de websitemigratie heeft opgepakt en nu de complexe Hubspot-migratie (data & automation) leidt. Dit betekent: het moderniseren van de database (van postadres naar e-mail) om échte datagrip te krijgen voor personalisatie.
Roosmarijn (contentspecialist) zorgt voor de impact en de verhalen. Sinds haar komst is Roosmarijn constant onderweg in Nederland om patiënten, verpleegkundigen en mantelzorgers te interviewen. Die krachtige, persoonlijke verhalen vormen de brandstof voor álle communicatie.

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Het resultaat

Een grote hoeveelheid content verzamelen en zo samenstellen dat je de beste klantervaring verzorgt is geen kleine taak. Combineer dat met het aanhouden van een strakke huisstijl en stakeholder management en het is niet gek dat je een echte specialist nodig hebt. Gelukkig was Bol bij Endeavour Heroes bij de juiste agency. Het resultaat: \"Het mooiste Speelgoedboek\" wederom weer als stempel van het feestdagenseizoen, met een bijbehorende app voor de kids om onder andere al hun wensen mee bij te houden.

De uitdaging

Een speelgoedboek met een heuse legacy opvolgen is niet zomaar wat. Elk product moet zorgvuldig worden gekozen, gepresenteerd met pakkende teksten en sterke beelden, en logisch worden gecategoriseerd. Daarnaast vereist het boek een slimme balans tussen commerciële doelen en inspirerende content. De oplossing? Een gemotiveerde en effectieve contentmarketeer om het team te versterken.

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De aanpak

Wat Jesse persoonlijk veel voldoening gaf, was zijn rol in de contentcreatie. Jesse redigeerde en selecteerde content van leveranciers en copywriters, maar had ook een inhoudelijke stem in het ontwikkelen van tekstuele en visuele quizzen. Deze combinatie van creativiteit en coördinatie paste perfect bij zijn manier van werken.

Daarnaast was Jesse nauw betrokken bij de ontwikkeling van een nieuw, op maat gemaakt contentmanagementsysteem (CMS). Samen met programmeurs heeft Jesse nagedacht over de structuur en gebruiksvriendelijkheid van de UX: hoe leveranciers content kunnen uploaden, bekijken en goedkeuren.

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Hier ben ik trots

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Teksten gecheckt en geredigeerd

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Meetbare impact

De aanpak bij Ksyos leverde snel resultaat op. Zowel het websiteproject als de socialmediakanalen lieten binnen korte tijd duidelijke verbeteringen zien.

Het bedrijf

Ksyos is een digitaal ziekenhuis dat medisch-specialistische zorg dichter bij de patiënt brengt: in de wijkpraktijk of zelfs thuis. Door slimme digitale oplossingen worden patiënten voor laag-complexe zorg geholpen door hun eigen huisarts, met ondersteuning van een specialist op afstand. Alleen complexe gevallen worden doorgestuurd naar het ziekenhuis. Zo wordt de patiënt sneller geholpen en nemen wachttijden af.

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DE Uitdaging

De bestaande website van Ksyos bood onvoldoende duidelijkheid over de zorgprocessen, miste aparte patiëntenpagina's en had een onsamenhangende structuur. Het doel was om een moderne en toegankelijke site te realiseren, die beter aansloot bij de verschillende doelgroepen en de professionele uitstraling van Ksyos versterkte.

DE aanpak

Sanne begeleidde het volledige contenttraject voor de nieuwe website. Dit omvatte het organiseren van inputsessies met productspecialisten, het schrijven van briefings voor de copywriter en het factchecken en redigeren van ruim 30 teksten. Daarbij hield ze scherp in de gaten dat de tone of voice per doelgroep klopte en dat de site logisch en gebruiksvriendelijk werd ingericht.

Daarnaast ondersteunde Sanne het communicatieteam in de dagelijkse praktijk. Ze schreef nieuwsbrieven, ontwikkelde folders en creëerde socialmediacontent voor LinkedIn. Met tools als LaPosta, Coosto en Miro bracht ze structuur in de contentplanning en zorgde voor consistentie en kwaliteit.

Het Resultaat

Het contenttraject voor de website werd binnen drie maanden volledig afgerond. De nieuwe teksten zijn helder, doelgroepgericht en sluiten beter aan bij zowel patiënten als zorgverleners. Ook op social media leverde de inzet van Sanne concrete groei op. Daarmee heeft Ksyos niet alleen een duidelijke stap gezet richting een betere website, maar ook hun zichtbaarheid en betrokkenheid vergroot.

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Ze zochten iemand die het marketingteam kon versterken op dit vlak, en Karima kon hen daarin ondersteunen.","header_variant":"split","image":{"alt":"Foto van een medewerker van Beep for Help die wordt ontvangen door een klant van leeftijd","height":1000,"loading":"lazy","max_height":1000,"max_width":977,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/beep_for_help_case_feature.webp","width":977},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"SEO"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"SEA"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"E-mail"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Website"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/cases","type":"EXTERNAL"},"user_generated_content":false},"small_link_text":"Ons werk","title":"Effectieve en efficiënte marketingoptimalisaties voor Beep for Help"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Advertenties moeten niet alleen zorgen voor meer zichtbaarheid maar ook voor conversies en groei."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":25,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":191630456690,"text":"Door scherp te sturen op relevante zoekwoorden en doelgroepen en verspilling van budget te voorkomen, werden de campagnes een stuk effectiever."},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":191630456690,"name":"Quote_2","order":30,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Toename totale advertentieweergaven","module_id":191630456696,"value":"+1643%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"

Webs

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Het resultaat

Door mijn inzet zijn de advertentieprestaties aanzienlijk verbeterd. Ik heb bestaande campagnes geoptimaliseerd op inhoud en targeting, en nieuwe campagnes ontwikkeld die gericht waren op conversie in plaats van enkel bereik. Een concreet voorbeeld: een verkeerscampagne die voorheen circa 3.400 website bezoeken opleverde, genereerde na mijn optimalisatie meer dan 100.000 bezoeken. Dit laat zien dat met dezelfde middelen veel gerichter en effectiever resultaat geboekt kan worden.

De uitdaging

Beep for Help had als doel om goed presterende advertenties op te zetten die hen zouden helpen hun groeidoelstellingen waar te maken. Zo willen ze de komende jaren uitbreiden en uiteindelijk de volledige Randstad bedienen met hun hulpaanbod. Advertenties spelen hierin een belangrijke rol: ze moeten niet alleen zorgen voor meer zichtbaarheid, maar ook voor meer conversies om die groei te realiseren. Daarom zochten ze iemand intern die het advertentiebeheer kon opzetten, optimaliseren en het team hierin kon meenemen. Denk aan het inzichtelijk maken van de werking van campagnes, het delen van resultaten en het opstellen van heldere rapportages.

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De aanpak

Bij het optimaliseren van de advertenties heb ik niet alleen gekeken naar hoeveel mensen de advertenties zagen, maar vooral naar wat ze daadwerkelijk opleveren. Ik analyseerde waar het budget naartoe ging en welke campagnes ook echt resultaten opleverden, zoals inschrijvingen of aanvragen.

Naast mijn werkzaamheden voor de B2C-markt ben ik ook betrokken geweest bij de eerste stappen richting B2B. Beep for Help had net een B2B-propositie ontwikkeld en wilde hiermee ook de zakelijke markt gaan bedienen. Op marketingvlak was er echter nog weinig uitgewerkt, dus er lag een mooie kans om dit mee vorm te geven. Samen met een collega heb ik gekeken naar hoe we de propositie onder de aandacht konden brengen bij potentiële zakelijke klanten. Ik dacht mee over de strategische marketingaanpak: via welke kanalen kunnen we deze doelgroep bereiken, met welke tone-of-voice, en welke informatie spreekt hen aan? Vervolgens heb ik een advertentie-opzet gemaakt, teksten geschreven en zijn we gestart met campagnes op LinkedIn en Meta gericht op zakelijke beslissers.

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Hier ben ik trots op

Door scherp te sturen op relevante zoekwoorden en doelgroepen en verspilling van budget te voorkomen, werden de campagnes een stuk effectiever. Ik testte verschillende invalshoeken en creatief materiaal om te zien wat het beste werkte bij de doelgroep. Ook koppelde ik de online advertenties aan e-mailmarketing om meer uit de campagnes te halen en de resultaten beter meetbaar te maken.

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