15 aug 2025
tags: ![{text=Digital marketing, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=digital marketing, type=EXTERNAL}}}, {text=15 aug 2025}, {text=Redactie Heroes, link={url={href=/specialist/redactie, type=EXTERNAL}}}]!
!{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/kennisbank/gen-z/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"192957336950","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1752243248306,"deletedAt":0,"displayName":"Redactie Heroes","email":"","facebook":"","fullName":"Redactie Heroes","gravatarUrl":null,"hasSocialProfiles":false,"id":192526689085,"label":"Redactie Heroes","language":"nl-nl","linkedin":"","name":"Redactie Heroes","portalId":8736211,"slug":"redactie-heroes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1752243248306,"userId":null,"username":null,"website":""},"blogAuthorId":192526689085,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1752243248306,"deletedAt":0,"displayName":"Redactie Heroes","email":"","facebook":"","fullName":"Redactie Heroes","gravatarUrl":null,"hasSocialProfiles":false,"id":192526689085,"label":"Redactie Heroes","language":"nl-nl","linkedin":"","name":"Redactie Heroes","portalId":8736211,"slug":"redactie-heroes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1752243248306,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768674232,"contentGroupId":191768674232,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1752844177839,"createdByAgent":null,"createdById":71523169,"createdTime":1752844177839,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z.webp","featuredImageAltText":"generation-z","featuredImageHeight":412,"featuredImageLength":0,"featuredImageWidth":735,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1755250107000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Jouw volgende target: Generation Z | Endeavour Heroes","id":192957336950,"includeDefaultCustomCss":null,"isCaptchaRequired":false,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Jouw volgende target: Generation Z","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"tag_ids":[186333321313],"rss_body":null,"head_html":null,"post_body":null,"topic_ids":[186333321313],"html_title":"Jouw volgende target: Generation Z | Endeavour Heroes","rss_summary":null,"campaign_utm":null,"post_summary":null,"published_at":1755250107315,"campaign_name":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z.webp","layout_sections":{},"published_by_id":81714973,"has_user_changes":true,"meta_description":"Op het moment bestaat meer dan een kwart van de bevolking uit Generatie Z. Wie is Gen Z en hoe bereik je ze?","use_featured_image":true,"last_edit_update_id":null,"public_access_rules":[],"publish_immediately":true,"attached_stylesheets":[],"featured_image_width":735,"is_crawlable_by_bots":false,"last_edit_session_id":null,"featured_image_height":412,"scheduled_update_date":0,"link_rel_canonical_url":"","featured_image_alt_text":"generation-z","enable_domain_stylesheets":false,"enable_layout_stylesheets":false,"include_default_custom_css":false,"blog_post_schedule_task_uid":null,"public_access_rules_enabled":false,"blog_publish_to_social_media_task":"DONE_NOT_SENT","enable_google_amp_output_override":false,"header":null},"metaDescription":"Op het moment bestaat meer dan een kwart van de bevolking uit Generatie Z. Wie is Gen Z en hoe bereik je ze?","metaKeywords":null,"name":"Jouw volgende target: Generation Z","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Blogs/Google%20ads%20microsoft%20ads.webp","nextPostFeaturedImageAltText":"ads","nextPostName":"Google Ads automatiseren: wel of niet doen?","nextPostSlug":"kennisbank/google-ads-automatiseren-wel-of-niet-doen/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Jouw volgende target: Generation Z | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/kennisbank","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768674232,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"2cbb0c2b-eae3-4659-ad04-e4b67524f53f","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750785979221,"createdDateTime":1750785979221,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Ontdek onze kennisbank met gratis whitepapers, infographics en blogs vol marketingtips.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Kennisbank | Endeavour Heroes","id":191768674232,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-insight-details.html","label":"Heroes Kennisbank","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768674304,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Kennisbank","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":13,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Kennisbank","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/kennisbank","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"kennisbank","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1755622937916,"updatedDateTime":1755622937916,"urlBase":"endeavourheroes.nl/kennisbank","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-insight-details.html","previewImageSrc":null,"previewKey":"tAVxGysv","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/dobbelstenen.webp","previousPostFeaturedImageAltText":"game-marketing","previousPostName":"Games en marketing: een gouden combinatie?","previousPostSlug":"kennisbank/games-marketing-gouden-combinatie/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1755250107000,"publishDateLocalTime":1755250107000,"publishDateLocalized":{"date":1755250107000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1755250107315,"publishedByEmail":null,"publishedById":81714973,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/kennisbank/gen-z/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1755250107630,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/7b4012ea-ed46-47bd-b3b0-d318ee6b6418.png","sections":{},"securityState":"NONE","siteId":null,"slug":"kennisbank/gen-z/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186333321313],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739959946968,"deletedAt":0,"description":"","id":186333321313,"label":"Digital marketing","language":null,"name":"Digital marketing","portalId":8736211,"slug":"digital-marketing","translatedFromId":null,"translations":{},"updated":1739959946968}],"tagNames":["Digital marketing"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-insight-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Jouw volgende target: Generation Z | Endeavour Heroes","tmsId":null,"topicIds":[186333321313],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739959946968,"deletedAt":0,"description":"","id":186333321313,"label":"Digital marketing","language":null,"name":"Digital marketing","portalId":8736211,"slug":"digital-marketing","translatedFromId":null,"translations":{},"updated":1739959946968}],"topicNames":["Digital marketing"],"topics":[186333321313],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1755250107319,"updatedById":81714973,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/kennisbank/gen-z/","useFeaturedImage":true,"userPerms":[],"views":0,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":191710757666,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Interesse in een inhouse marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":23,"smart_type":null,"styles":{},"type":"module"},"Cards_1":{"body":{"blog":191768674232,"buttons":[{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/kennisbank/","type":null},"user_generated_content":false},"button_text":"Alle Insights"},{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/cultuur/","type":null},"user_generated_content":false},"button_text":"Over ons"}],"card_id_to_exclude":192957336950,"header":"Meer Insights","tag":"module"},"child_css":{},"css":{},"id":"Cards_1","label":null,"module_id":191630456648,"name":"Cards_1","order":25,"smart_type":null,"styles":{},"type":"module"},"Heroes_Insights_Hero":{"body":{"additional_label":"","description":"Is Generatie Z jouw nieuwe doelgroep? De afgelopen jaren zijn de Millennials (geboren tussen 1981 en 1996) dé focus geweest voor vele marketing campagnes. Er is enorm veel onderzoek gedaan naar deze generatie door marketeers. Nu verschuift de aandacht naar een nieuwe generatie, Generatie Z of ‘Gen Z’ (geboren tussen 1997 en 2012). Nu deze generatie een aanzienlijk deel van de consumentenmarkt vormt, is het essentieel om hun kenmerken en gedrag te begrijpen voor effectieve marketingstrategieën.","header_variant":"full","image":{"alt":"generation-z","height":412,"loading":"lazy","max_height":412,"max_width":735,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/gen-z-1.webp","width":735},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"14 maart 2019"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Redactie Heroes"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/kennisbank/","type":null},"user_generated_content":false},"small_link_text":"Alle Insights","title":"Jouw volgende target: Generation Z"},"child_css":{},"css":{},"id":"Heroes_Insights_Hero","label":null,"module_id":191630456668,"name":"Heroes_Insights_Hero","order":18,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"\n\n\n\n\n","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":20,"smart_type":null,"styles":{},"type":"module"},"show_image_file_download":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_file_download","name":"show_image_file_download","order":17,"smart_type":null,"styles":{},"type":"boolean"},"show_image_form_split":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_form_split","name":"show_image_form_split","order":16,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"}}}!