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Voor The People Skillz Company is investeren in mensen de absolute noodzaak. Zij geloven in wederkerigheid: organisaties die goed zijn voor hun medewerkers, krijgen medewerkers die goed zijn voor de organisatie. Zo helpen zij andere bedrijven het maximale uit hun team te halen.

\n

De uitdaging

\n

The People Skillz Company (TPSC) helpt organisaties hun menselijk potentieel te verzilveren. Ze benaderde Endeavour Heroes met een ambitieuze vraag: hoe kunnen wij onze groei in sales en marketing snel en efficiënt opschalen? Zij zochten niet zomaar een dienst, maar een partner die flexibele, directe expertise kon leveren om hun interne slagkracht te vergroten.

\n

De focus van TPSC ligt op hun kerntaak: het verbeteren van people skills en betrokkenheid. De uitdaging lag in het versnellen van de commerciële groei zónder de vaste lasten en het risico van een fulltime marketeer. De behoefte was duidelijk: snelheid, kwaliteit en de mogelijkheid om op en af te schalen in marketingcapaciteit, volledig afgestemd op de huidige bedrijfsfases.

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Het doel is om het merk meer in de steigers te zetten. Met een nieuwe website, nieuwe huisstijl staat er al een sterke basis. Maar meer naamsbekendheid en bereik zijn nodig om ook nieuwe klanten te werven. Daarvoor zijn onze online marketeers ideaal om in te zetten. Met slimme ideeën voor content, marketing automation, video, klantcases en gerichte advertenties worden de trainingen en adviezen van The People Skillz Company meer zichtbaar.

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Het resultaat

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De eerste fase was direct een succes: het aantal leads en inschrijvingen schoot omhoog. Dit bewees meteen de meerwaarde van onze flexibele aanpak. Al na een paar maanden ontstond er ruimte om het bereik verder te vergroten. We breidden de samenwerking uit met een impactvol videoproject, waardoor TPSC hun visie en expertise op een krachtige manier visueel kon presenteren. Met deze stevige basis heeft TPSC haar slagkracht bewezen en zijn ze helemaal klaar voor verdere, meetbare groei.

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De aanpak

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De oplossing was simpel en effectief: we zetten direct Anne, een van onze online marketeers in. Dit gaf TPSC de flexibiliteit om direct strategische denkkracht toe te voegen en op te schalen wanneer dat nodig was. In nauwe samenwerking met de Sales & Marketing Manager zorgden we voor een snelle, professionele start. Anne voert hierbij de regie over de contentplanning, e-mailmarketing, de website, webinars en de campagnes op LinkedIn en Google Ads.

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Strategische opschaling

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Na de eerste successen van Anne met contentmarketing en marketing automation was TPSC klaar voor de volgende stap. Anne was verantwoordelijk voor de coördinatie en doorontwikkeling van de content, inclusief website-optimalisaties, en fungeert als sparringpartner in dagelijkse en strategische marketingbeslissingen. Hieruit kwamen veel actiepunten en om meer impact te maken, hebben we de samenwerking strategisch uitgebreid.

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Zo sloot Dianne aan voor een videoproject dat de content van TPSC een enorme boost gaf. Met twee nieuwe klantcases en veel videomateriaal rondom de leiderschapstraining heeft TPSC nu een waardevolle database aan beelden voor de lange termijn.

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Daarnaast vroeg de groei van het bedrijf om extra scherpte in de koers. Een marketingstrateeg van Endeavour heeft de plannen tegen het licht gehouden en verder aangescherpt. Dit vormt de basis voor een grote brandingcampagne die gelanceert is voor maximaal resultaat.

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