Ons werk

resultaten

Bij Okhuysen is gewerkt aan een doordachte online strategie, met focus op e-mailmarketing en het optimaliseren van kanalen zoals Google Ads en Google Analytics. Door de klant op een persoonlijke en authentieke manier te benaderen, werd er effectief gebouwd aan een sterke band tussen Okhuysen en haar doelgroep en dat wierp zijn vruchten af.

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resultaten

Er werd een gestructureerde online marketingplanning opgezet om richting en consistentie te bieden in de marketingactiviteiten van Mechan Groep. Daarnaast werd een employer branding communicatieplan uitgerold en een succesvolle campagne gelanceerd rondom de Valtra N5-serie. Ook de Instagram-kanalen kregen een grondige update, wat leidde tot meer volgers en hogere betrokkenheid dan ooit. Tot slot zijn rapportage templates ontwikkeld waarmee de organisatie nu maandelijks de online voortgang kan vergelijken met dezelfde periode het jaar ervoor.

De aanpak

Voor Mechan Groep zijn meerdere kanalen ingezet om zowel zichtbaarheid als resultaat te vergroten. Door wekelijkse CRO-optimalisaties op drie websites werden onder meer CTA’s, content en kleuren getest en verbeterd. Via e-mailcampagnes in Mailchimp werden verschillende doelgroepen effectief bereikt en geactiveerd. Daarnaast draaiden er gerichte social advertising campagnes via Meta Ads, met focus op recruitment voor marketingfuncties, wat zichtbaar bijdroeg aan het vergroten van het bereik én het aantal sollicitaties.

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Het resultaat

Renata kwam via Endeavour Heroes terecht bij Eco Boats Amsterdam om de online marketing werkzaamheden uit te voeren. Het grootste doel van het bedrijf was de naamsbekendheid en online zichtbaarheid vergroten, met als hoofddoel het verkeer vanuit Organic Search te verhogen en bovenaan in de Google zoekresultaten te staan. Renata hield zich voornamelijk bezig met SEO om dit doel te bereiken. Daarnaast waren andere online marketing werkzaamheden ook een belangrijk onderdeel, zoals: SEA, social media marketing en contentmarketing. Dit deed ze voor zowel Eco Boats Amsterdam als Canal Motorboats.

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De uitdaging

Voor Eco Boats Amsterdam lagen de uitdagingen op het gebied van online zichtbaarheid en vindbaarheid verspreid over meerdere kanalen. De website moest geoptimaliseerd worden volgens de kernprincipes van SEO, waaronder het vinden van relevante zoekwoorden, het verbeteren van bestaande content en het verhogen van de gebruiksvriendelijkheid. Daarnaast was er behoefte aan gerichte inzet van Google Ads en social media advertenties en micro-influencers om de naamsbekendheid te vergroten.

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De aanpak

Renata droeg bij aan de online groei van Eco Boats Amsterdam door de website te optimaliseren op basis van de belangrijkste SEO-principes, zoals keywordonderzoek, het creëren en verbeteren van content en het verhogen van de gebruiksvriendelijkheid. Daarnaast zette ze gerichte campagnes op via Google Ads, Facebook en Instagram om de zichtbaarheid en naamsbekendheid te vergroten. Om de betrokkenheid van de doelgroep verder te versterken, beheerde ze actief de socialmediakanalen en organiseerde ze samenwerkingen met lokale micro-influencers.

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Het resultaat

De resultaten van deze online ‘pakket-strategie’ liegen er niet om. Waar het gemiddelde aantal actieve bezoekers in 2017 en 2018 nog op 200 lag, steeg dit aantal naar aanleiding van de campagnes tot maar liefst 1000 actieve dagelijkse bezoekers in 2019. Hiervan is 70% een nieuwe bezoekers. Het aantal bezoekers van de productpagina’s steeg even hard mee, een stijging van 520% in 2019 ten opzichte van het jaar daarvoor.

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De uitdaging

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De aanpak

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De resultaten

Dentsu Aegis wilde de groeiende klantvraag naar gecentraliseerde media buying opvangen. Onze Lisa sprong bij om het programmatic advertising-team te helpen met het opzetten van slimme geautomatiseerde campagnes. Dat bleek de juiste keus te zijn geweest, zie hieronder haar behaalde resultaten.

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De uitdaging

Dentsu Aegis zocht een nieuwe advertising marketeer voor haar Digital Trading team. De uitdaging was om op korte termijn een team paraat te hebben met genoeg ervaring binnen programmatic om aan de groeiende klantvraag naar gecentraliseerde media buying te voldoen. Lisa bleek de perfecte match te zijn.

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De aanpak

Een programmatic specialist zoals Lisa koopt en verkoopt geautomatiseerd advertentieruimte. Bij Aegis deed zij dit voor een groot aantal internationale klanten. Ook beheerde ze effectief nieuwe en bestaande campagnes met een groot marketingbudget.

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Resultaten

Door een combinatie te maken van verschillende kanalen werden mooie resultaten behaald. Na een uitgebreide analyse van de huidige verbeterpunten konden in 3 maanden maar liefst 221 nieuwe medewerkers worden geworven.

de aanpak

Voor McDonald’s werd een gerichte online strategie opgezet, gebaseerd op duidelijke pijnpunten en verbeterkansen. Een slimme SEA-aanpak met sterke copy zorgde voor bijna een verdubbeling van het aantal sollicitaties. Daarnaast leidde een verbeterde SEO-strategie tot een meer dan verdrievoudigd resultaat op de vacaturepagina’s.

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