Ons werk

Het resultaat

Met advertenties op Google en social media verhoogde Renata de online zichtbaarheid van Vrij Nederland. Daarnaast ontwikkelde ze voor iedere stap in de salesfunnel een passende strategie, wat een positief effect heeft gehad op de conversie. Ook binnen e-mailmarketing bedacht Renata continu creatieve ideeën. Via A/B-testen verbeterde ze doorlopend de resultaten van al haar campagnes.

De uitdaging

Nieuws leest men allang niet meer alleen in een papieren krant. Vrij Nederland zag in dat hun online positie versterkt kon worden en Endeavour Heroes koppelde het bedrijf aan de creatieve Renata. Het hoofddoel: het websitebereik en aantal abonnees vergroten met slimme en creatieve SEA-campagnes die de hele salesfunnel ondersteunen.

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DE aanpak

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resultaten

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De aanpak

Voor Mechan Groep zijn meerdere kanalen ingezet om zowel zichtbaarheid als resultaat te vergroten. Door wekelijkse CRO-optimalisaties op drie websites werden onder meer CTA’s, content en kleuren getest en verbeterd. Via e-mailcampagnes in Mailchimp werden verschillende doelgroepen effectief bereikt en geactiveerd. Daarnaast draaiden er gerichte social advertising campagnes via Meta Ads, met focus op recruitment voor marketingfuncties, wat zichtbaar bijdroeg aan het vergroten van het bereik én het aantal sollicitaties.

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Het resultaat

Renata kwam via Endeavour Heroes terecht bij Eco Boats Amsterdam om de online marketing werkzaamheden uit te voeren. Het grootste doel van het bedrijf was de naamsbekendheid en online zichtbaarheid vergroten, met als hoofddoel het verkeer vanuit Organic Search te verhogen en bovenaan in de Google zoekresultaten te staan. Renata hield zich voornamelijk bezig met SEO om dit doel te bereiken. Daarnaast waren andere online marketing werkzaamheden ook een belangrijk onderdeel, zoals: SEA, social media marketing en contentmarketing. Dit deed ze voor zowel Eco Boats Amsterdam als Canal Motorboats.

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De uitdaging

Voor Eco Boats Amsterdam lagen de uitdagingen op het gebied van online zichtbaarheid en vindbaarheid verspreid over meerdere kanalen. De website moest geoptimaliseerd worden volgens de kernprincipes van SEO, waaronder het vinden van relevante zoekwoorden, het verbeteren van bestaande content en het verhogen van de gebruiksvriendelijkheid. Daarnaast was er behoefte aan gerichte inzet van Google Ads en social media advertenties en micro-influencers om de naamsbekendheid te vergroten.

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De aanpak

Renata droeg bij aan de online groei van Eco Boats Amsterdam door de website te optimaliseren op basis van de belangrijkste SEO-principes, zoals keywordonderzoek, het creëren en verbeteren van content en het verhogen van de gebruiksvriendelijkheid. Daarnaast zette ze gerichte campagnes op via Google Ads, Facebook en Instagram om de zichtbaarheid en naamsbekendheid te vergroten. Om de betrokkenheid van de doelgroep verder te versterken, beheerde ze actief de socialmediakanalen en organiseerde ze samenwerkingen met lokale micro-influencers.

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Het resultaat

De resultaten van deze online ‘pakket-strategie’ liegen er niet om. Waar het gemiddelde aantal actieve bezoekers in 2017 en 2018 nog op 200 lag, steeg dit aantal naar aanleiding van de campagnes tot maar liefst 1000 actieve dagelijkse bezoekers in 2019. Hiervan is 70% een nieuwe bezoekers. Het aantal bezoekers van de productpagina’s steeg even hard mee, een stijging van 520% in 2019 ten opzichte van het jaar daarvoor.

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De uitdaging

De online 'pakket-strategie' stond voor de uitdaging om het lage aantal actieve dagelijkse bezoekers, dat in 2017 en 2018 gemiddeld rond de 200 lag, aanzienlijk te verhogen. Er was bovendien behoefte aan het aantrekken van nieuwe bezoekers, aangezien het bereik beperkt bleef tot een bestaande doelgroep. Ook het verkeer naar de productpagina’s bleef achter en moest fors worden vergroot om de conversiekansen te verbeteren. Kortom, er lag een duidelijke opgave om zowel het totale bezoekersaantal als de kwaliteit en relevantie van het verkeer aanzienlijk te laten groeien.

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De aanpak

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De resultaten

Dentsu Aegis wilde de groeiende klantvraag naar gecentraliseerde media buying opvangen. Onze Lisa sprong bij om het programmatic advertising-team te helpen met het opzetten van slimme geautomatiseerde campagnes. Dat bleek de juiste keus te zijn geweest, zie hieronder haar behaalde resultaten.

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De uitdaging

Dentsu Aegis zocht een nieuwe advertising marketeer voor haar Digital Trading team. De uitdaging was om op korte termijn een team paraat te hebben met genoeg ervaring binnen programmatic om aan de groeiende klantvraag naar gecentraliseerde media buying te voldoen. Lisa bleek de perfecte match te zijn.

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De aanpak

Een programmatic specialist zoals Lisa koopt en verkoopt geautomatiseerd advertentieruimte. Bij Aegis deed zij dit voor een groot aantal internationale klanten. Ook beheerde ze effectief nieuwe en bestaande campagnes met een groot marketingbudget.

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