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resultaten
\nMr. Fillet werkte al met een marketingbedrijf dat de website en paid advertising verzorgt. Bob had de schone taak om de bekendheid van het merk te vergroten op een organische manier. Hij richtte zich onder andere op het verzorgen van organische posts op verschillende social-mediakanalen. Ook had het bedrijf ooit gedacht aan het versturen van e-mails naar klanten, maar dit was nog niet volledig van de grond gekomen. Bob richtte from scratch een volledige e-mailcampagne in. Hij creëerde een tone of voice, maakte layouts voor verschillende type e-mails, en organiseerde het zo dat het bedrijf het na zijn vertrek eenvoudig zelf kon oppakken. En met succes! De cijfers hiernaast zijn zeker om over naar huis te schrijven.
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\nDe aanpak
\nVoor Mr. Fillet werd een duidelijke online strategie ontwikkeld, inclusief een eigen tone of voice die goed aansloeg bij de doelgroep. Vanuit die basis werd e-mailmarketing opgezet via Reloadify, met verschillende formats zoals productlanceringen, recepten, feestdagenmails en updates — met hoge open rates als resultaat. Ook op social media werd gewerkt aan zichtbaarheid: alle organische content voor Facebook en Instagram werd gepland en beheerd via Meta Planner, om structuur en continuïteit te waarborgen.
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resultaten
\n\n
\n\n
\n\n
\nNaast het opzetten van de social strategie, analyseerde Roos ook de performance. Door A/B-testen uit te voeren heeft ze de performance steeds weten te verbeteren. Hier werden dan ook de marketingbudgetten op aangepast. Roos was betrokken op strategisch niveau om zo ook voor nieuwe projecten een bepaalde doelstelling te kunnen halen.
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