Ons werk

[{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/kindergarden/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"192178712714","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-maartje.webp","bio":"Ik word enthousiast van de combinatie tussen strategie en creativiteit. De analytische kant van marketing waarbij je gaat kijken naar wat het merk sterker kan maken spreekt mij heel erg aan. Daarnaast vind ik het heel erg leuk om aan de hand hiervan creatief na te gaan denken over een oplossing en dit van begin tot eind vorm te geven.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530752021,"deletedAt":0,"displayName":"Maartje Bongenaar","email":"","facebook":"","fullName":"Maartje Bongenaar","gravatarUrl":null,"hasSocialProfiles":false,"id":192124822330,"label":"Maartje Bongenaar","language":"nl-nl","linkedin":"","name":"Maartje Bongenaar","portalId":8736211,"slug":"maartje-bongenaar","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530774424,"userId":null,"username":null,"website":""},"blogAuthorId":192124822330,"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-maartje.webp","bio":"Ik word enthousiast van de combinatie tussen strategie en creativiteit. De analytische kant van marketing waarbij je gaat kijken naar wat het merk sterker kan maken spreekt mij heel erg aan. Daarnaast vind ik het heel erg leuk om aan de hand hiervan creatief na te gaan denken over een oplossing en dit van begin tot eind vorm te geven.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530752021,"deletedAt":0,"displayName":"Maartje Bongenaar","email":"","facebook":"","fullName":"Maartje Bongenaar","gravatarUrl":null,"hasSocialProfiles":false,"id":192124822330,"label":"Maartje Bongenaar","language":"nl-nl","linkedin":"","name":"Maartje Bongenaar","portalId":8736211,"slug":"maartje-bongenaar","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530774424,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1751615596314,"createdByAgent":null,"createdById":81217395,"createdTime":1751615596314,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","featuredImageAltText":"Kindergarden","featuredImageHeight":700,"featuredImageLength":0,"featuredImageWidth":700,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1727765100000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Tijdelijke marketingondersteuning bij Kindergarden | Endeavour Heroes","id":192178712714,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Nieuwe website voor de nieuw propositie van Kindergarden","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"include_default_custom_css":false,"enable_domain_stylesheets":false,"enable_layout_stylesheets":false,"attached_stylesheets":[],"featured_image_height":700,"featured_image_width":700,"post_summary":null,"has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"Tijdelijke marketingondersteuning bij Kindergarden | Endeavour Heroes","tag_ids":[192146863493,186251502118],"topic_ids":[192146863493,186251502118],"campaign_name":null,"campaign_utm":null,"enable_google_amp_output_override":false,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","featured_image_alt_text":"Kindergarden","head_html":null,"is_crawlable_by_bots":false,"link_rel_canonical_url":"","meta_description":"Ontdek hoe Maartje bij Kindergarden heeft bijgedragen aan het succes van WorkFamily Solutions door social- en contentmarketing.","post_body":null,"public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"layout_sections":{},"publish_immediately":false,"published_by_id":81217395,"published_at":1759498846705,"scheduled_update_date":0,"blog_publish_to_social_media_task":"DONE_NOT_SENT","rss_body":null,"rss_summary":null,"blog_post_schedule_task_uid":null},"metaDescription":"Ontdek hoe Maartje bij Kindergarden heeft bijgedragen aan het succes van WorkFamily Solutions door social- en contentmarketing.","metaKeywords":null,"name":"Nieuwe website voor de nieuw propositie van Kindergarden","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","nextPostFeaturedImageAltText":"De Graaf Bakeries","nextPostName":"54% groei in transacties voor De Graaf Bakeries","nextPostSlug":"cases/de-graaf-bakeries/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Tijdelijke marketingondersteuning bij Kindergarden | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"XbQjoIOr","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","previousPostFeaturedImageAltText":"De Graaf Bakeries","previousPostName":"54% groei in transacties voor De Graaf Bakeries","previousPostSlug":"cases/de-graaf-bakeries/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1727765100000,"publishDateLocalTime":1727765100000,"publishDateLocalized":{"date":1727765100000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759498846705,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/kindergarden/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759498847006,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/42e5d2d3-6f3d-4a48-af65-9517827cf4b4.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/kindergarden/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186251502118,192146863493],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739796821455,"deletedAt":0,"description":"","id":186251502118,"label":"Social media","language":"nl-nl","name":"Social media","portalId":8736211,"slug":"social-media","translatedFromId":null,"translations":{},"updated":1739796821455},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1751555710191,"deletedAt":0,"description":"","id":192146863493,"label":"Contentmarketing","language":"nl-nl","name":"Contentmarketing","portalId":8736211,"slug":"contentmarketing","translatedFromId":null,"translations":{},"updated":1751555710191}],"tagNames":["Social media","Contentmarketing"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Tijdelijke marketingondersteuning bij Kindergarden | Endeavour Heroes","tmsId":null,"topicIds":[186251502118,192146863493],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739796821455,"deletedAt":0,"description":"","id":186251502118,"label":"Social media","language":"nl-nl","name":"Social media","portalId":8736211,"slug":"social-media","translatedFromId":null,"translations":{},"updated":1739796821455},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1751555710191,"deletedAt":0,"description":"","id":192146863493,"label":"Contentmarketing","language":"nl-nl","name":"Contentmarketing","portalId":8736211,"slug":"contentmarketing","translatedFromId":null,"translations":{},"updated":1751555710191}],"topicNames":["Social media","Contentmarketing"],"topics":[186251502118,192146863493],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759498846709,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/kindergarden/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":191761291029,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Ontdek beschikbare marketeers","module_id":191630787479,"title":"Ook tijdelijke ondersteuning nodig?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":33,"smart_type":null,"styles":{},"type":"module"},"Hero":{"body":{"additional_label":"Kindergarden","additional_small_image":{"alt":"heroes-maartje","height":1024,"loading":"lazy","max_height":1024,"max_width":1024,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Portretfotos%20specialisten/heroes-maartje.webp","width":1024},"description":"Sinds december 2023 ben ik werkzaam bij WorkFamily Solution, een nieuwe propositie van Kindergarden. Kindergarden is een kinderopvangorganisatie die zich onderscheidt door persoonlijke aandacht en focus op kindontwikkeling. Hierbij kun je denken aan 1-op-1 aandacht, elke dag een verse warme lunch en een pedagogisch programma.Mijn rol bij Kindergarden is om te ondersteunen bij het opzetten van een nieuwe dienst: WorkFamily Solutions. In tegenstelling to Kindergarden, richt WorkFamily Solutions zich specifiek op bedrijven door kinderopvangdiensten aan te bieden die beschikbaar zijn voor werkende ouders binnen deze organisaties.","header_variant":"split","image":{"alt":"Maartje-Kindergarden","height":700,"loading":"lazy","max_height":700,"max_width":700,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","width":700},"labels":[],"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavour.nl/heroes-cases","href_with_scheme":"https://endeavour.nl/heroes-cases","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Een nieuwe website voor een nieuwe propositie"},"child_css":{},"css":{},"deleted_at":1752486283324,"id":"Hero","label":null,"module_id":191630456668,"name":"Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_image_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":194124208801,"href":null,"type":"CONTENT"}},"additional_label":"","additional_small_image":{"alt":null,"loading":"lazy","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-maartje.webp"},"description":"Sinds december 2023 ben ik werkzaam bij WorkFamily Solution, een nieuwe propositie van Kindergarden. Kindergarden is een kinderopvangorganisatie die zich onderscheidt door persoonlijke aandacht en focus op kindontwikkeling. Hierbij kun je denken aan 1-op-1 aandacht, elke dag een verse warme lunch en een pedagogisch programma.Mijn rol bij Kindergarden is om te ondersteunen bij het opzetten van een nieuwe dienst: WorkFamily Solutions. In tegenstelling to Kindergarden, richt WorkFamily Solutions zich specifiek op bedrijven door kinderopvangdiensten aan te bieden die beschikbaar zijn voor werkende ouders binnen deze organisaties.","header_variant":"split","image":{"alt":"Foto van het kantoor van Kindergarden","height":700,"loading":"lazy","max_height":700,"max_width":700,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","width":700},"labels":[{"text":"Kindergarden"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Een nieuwe website voor een nieuwe propositie"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Vanaf het begin ben ik nauw betrokken geweest bij het opzetten van WorkFamily Solutions."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":29,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"groei in LinkedIn volgers","module_id":191630456696,"value":"+212"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Groei in unieke websitebezoekers","module_id":191630456696,"value":"+2.3K"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"Groei in nieuwsbrief inschrijvingen","module_id":191630456696,"value":"+20"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"Nieuwe artikelen","module_id":191630456696,"value":"+16"},"child_css":{},"css":{},"id":"Stats_4","label":null,"module_id":191630456696,"name":"Stats_4","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

De resultaten

\n

Naast het beheren van de website ben ik verantwoordelijk voor de LinkedIn-pagina van WorkFamily Solutions. Het voornaamste doel van deze pagina is om merkbekendheid te creëren en verkeer naar de website genereren. Hiervoor schrijf ik content die interactie oproept en de doelgroep naar de website doorverwijst.

\n

In de paar maanden na de livegang hebben we al een publiek opgebouwd van 212 volgers op LinkedIn en 2,3K unieke bezoekers op de website. Ik hoop dit aantal de komende maanden nog verder te kunnen uitbreiden.

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

De uitdaging

\n","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

De aanpak

\n","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":31,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","label":"Show Testimonials section","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_text_quote_1","label":"Show 1st Text + Quote section","name":"show_text_quote_1","order":9,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","label":"Show 2nd Text + Quote section","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/de-graaf-bakeries/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"193588477445","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Anne%20Diederik.jpg","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751292216015,"deletedAt":0,"displayName":"Anne Diederik","email":"","facebook":"","fullName":"Anne Diederik","gravatarUrl":null,"hasSocialProfiles":false,"id":191980473672,"label":"Anne Diederik","language":"nl-nl","linkedin":"","name":"Anne Diederik","portalId":8736211,"slug":"anne-diederik","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751379756769,"userId":null,"username":null,"website":""},"blogAuthorId":191980473672,"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Anne%20Diederik.jpg","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751292216015,"deletedAt":0,"displayName":"Anne Diederik","email":"","facebook":"","fullName":"Anne Diederik","gravatarUrl":null,"hasSocialProfiles":false,"id":191980473672,"label":"Anne Diederik","language":"nl-nl","linkedin":"","name":"Anne Diederik","portalId":8736211,"slug":"anne-diederik","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751379756769,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1753797684119,"createdByAgent":null,"createdById":76991702,"createdTime":1753797684119,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","featuredImageAltText":"De Graaf Bakeries","featuredImageHeight":907,"featuredImageLength":0,"featuredImageWidth":1360,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1725946200000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","id":193588477445,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"54% groei in transacties voor De Graaf Bakeries","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"html_title":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":null,"rss_summary":null,"keywords":[],"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"post_summary":null,"post_body":null,"tag_ids":[186251502118,192178712471,192889709993,192891225659],"topic_ids":[186251502118,192178712471,192889709993,192891225659],"public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"past_mab_experiment_ids":[],"header_template_path":null,"footer_template_path":null,"published_at":1759498905287,"layout_sections":{},"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"deleted_by":null,"featured_image_alt_text":"De Graaf Bakeries","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"De Graaf Bakeries moest tijdelijk een vacature vullen. Iemand die de webshop kon uitbreiden en verbeteren. Jordi bleek de ideale match!","tweet_immediately":false,"publish_immediately":false,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"header_variant_name":null,"footer_variant_name":null,"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":81217395,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","featured_image_width":1360,"featured_image_height":907,"publish_timezone_offset":null,"theme_settings_values":null,"password":null,"header":null,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"De Graaf Bakeries moest tijdelijk een vacature vullen. Iemand die de webshop kon uitbreiden en verbeteren. Jordi bleek de ideale match!","metaKeywords":null,"name":"54% groei in transacties voor De Graaf Bakeries","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","nextPostFeaturedImageAltText":"Mr Fillet","nextPostName":"Meer merkbekendheid voor Mr. Fillet","nextPostSlug":"cases/mr-fillet/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"xJnLiPzb","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","previousPostFeaturedImageAltText":"Kindergarden","previousPostName":"Nieuwe website voor de nieuw propositie van Kindergarden","previousPostSlug":"cases/kindergarden/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1725946200000,"publishDateLocalTime":1725946200000,"publishDateLocalized":{"date":1725946200000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759498905287,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/de-graaf-bakeries/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759498905610,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/e5089ebc-0a45-4331-a439-b58f52ff68ad.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/de-graaf-bakeries/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186251502118,192178712471,192889709993,192891225659],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739796821455,"deletedAt":0,"description":"","id":186251502118,"label":"Social media","language":"nl-nl","name":"Social media","portalId":8736211,"slug":"social-media","translatedFromId":null,"translations":{},"updated":1739796821455},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1751615489986,"deletedAt":0,"description":"","id":192178712471,"label":"SEO","language":"nl-nl","name":"SEO","portalId":8736211,"slug":"seo","translatedFromId":null,"translations":{},"updated":1751615489986},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752762957393,"deletedAt":0,"description":"","id":192889709993,"label":"SEA","language":"nl-nl","name":"SEA","portalId":8736211,"slug":"sea","translatedFromId":null,"translations":{},"updated":1752762957393},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752759009976,"deletedAt":0,"description":"","id":192891225659,"label":"E-mail","language":"nl-nl","name":"E-mail","portalId":8736211,"slug":"e-mail","translatedFromId":null,"translations":{},"updated":1752759009976}],"tagNames":["Social media","SEO","SEA","E-mail"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","tmsId":null,"topicIds":[186251502118,192178712471,192889709993,192891225659],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739796821455,"deletedAt":0,"description":"","id":186251502118,"label":"Social media","language":"nl-nl","name":"Social media","portalId":8736211,"slug":"social-media","translatedFromId":null,"translations":{},"updated":1739796821455},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1751615489986,"deletedAt":0,"description":"","id":192178712471,"label":"SEO","language":"nl-nl","name":"SEO","portalId":8736211,"slug":"seo","translatedFromId":null,"translations":{},"updated":1751615489986},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752762957393,"deletedAt":0,"description":"","id":192889709993,"label":"SEA","language":"nl-nl","name":"SEA","portalId":8736211,"slug":"sea","translatedFromId":null,"translations":{},"updated":1752762957393},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752759009976,"deletedAt":0,"description":"","id":192891225659,"label":"E-mail","language":"nl-nl","name":"E-mail","portalId":8736211,"slug":"e-mail","translatedFromId":null,"translations":{},"updated":1752759009976}],"topicNames":["Social media","SEO","SEA","E-mail"],"topics":[186251502118,192178712471,192889709993,192891225659],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759498905291,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/de-graaf-bakeries/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":193656564772,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Ook behoefte aan een online marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":35,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_image_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"additional_label":"","additional_small_image":{"src":""},"description":"De Graaf Bakeries is producent van de lekkerste Bake-off producten. Met meer dan 33 jaar expertise bakt De Graaf Bakeries de beste oplossingen voor hun klanten. De Graaf Bakeries is wereldwijd actief. Zo vind je de producten niet alleen in de Nederlandse schappen, maar ook in het buitenland. Jordi was hier terecht gekomen om tijdelijk een vacature op te vullen, totdat er iemand voor de vaste functie aangenomen kon worden. ","header_variant":"split","image":{"alt":"Foto van koekjes van De Graaf Bakeries","height":907,"loading":"lazy","max_height":907,"max_width":1360,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","width":1360},"labels":[],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Optimalisaties voor De Graaf Bakeries"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"Foto van een schaal met verschillende lekkernijen van De Graaf Bakeries.","height":801,"loading":"lazy","max_height":801,"max_width":1200,"size_type":"auto","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_case_feature2.webp","width":1200},"module_id":191630456676},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":27,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Endeavour Heroes heeft voor een mooie oplossing voor het beheer van onze website gezorgd die past bij de werkwijze en doelen van De Graaf Bakeries."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":26,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":191630456690,"text":" Iedere maand presteerde de webshop beter dan de maanden ervoor."},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":191630456690,"name":"Quote_2","order":33,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Meer websitebezoekers","module_id":191630456696,"value":"130%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Groei in online transacties","module_id":191630456696,"value":"54%"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

Het resultaat

\n

Door de inzet van online marketing werkzaamheden zijn de resultaten continu aan het stijgen. Iedere maand presteert de webshop beter dan de maanden ervoor. Een van de doelen is om het bouncepercentage zo laag mogelijk te krijgen. Door steeds gerichter te adverteren en de doelgroep zo specifiek mogelijk te maken wordt dit percentage steeds lager.

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Testimonials":{"body":{"module_id":191630787505,"slides":[{"author":"Marco van Wijk","author_image":{"alt":"DSC_5979-2_DeGraafBakeries_Vrieshuis_Metaalweg_Spakenburg_verkleind-met-wolken_verkleind","height":1068,"max_height":1068,"max_width":1600,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/DSC_5979-2_DeGraafBakeries_Vrieshuis_Metaalweg_Spakenburg_verkleind-met-wolken_verkleind.jpg","width":1600},"role":"Marketingmanager, De Graaf Bakeries","text":"“Jordi is een gedreven zelfstandige jongen die weet wat hij doet en er voor zorgt dat de KPI’s van de webshop worden gehaald.\"","title":"Wat onze opdrachtgever zegt"}]},"child_css":{},"css":{},"id":"Testimonials","label":null,"module_id":191630787505,"name":"Testimonials","order":30,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

De uitdaging

\n

Het hoofddoel was om de webshop uit te breiden en te verbeteren. Goed inspelen op de markt was en blijft essentieel. Zo is de markt voor sommige producten seizoensafhankelijk, het heeft bijvoorbeeld geen zin om groots in te zetten op oliebollen in de lente. Vooral richting december en de feestdagen moet je de content die je je klanten voorschotelt goed op hun zoekintentie laten inspelen. Daarnaast mistte er goede conversion tracking. Het meetinstrument achter de webshop was niet correct ingericht. Hierdoor was het lastiger te achterhalen waar bepaalde conversies vandaan kwamen en hierop in te spelen. Geen probleem natuurlijk voor een goeie specialist.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":25,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

De aanpak

\n

Jordi hanteerde een integrale aanpak waarbij e-mailmarketing, social advertising, SEO, SEA en webshopoptimalisatie nauw op elkaar waren afgestemd. Via slimme mailflows richte hij zich op winkelmandverlaters en heeft hij up- en cross-selling ingezet om herhaalaankopen te stimuleren. Op social targete werd gericht op doelgroepsegmenten en werden retargetingcampagnes ingezet, vooral rond kortingsacties en veelbekeken producten. SEO-wise optimaliseerde hij productpagina’s op basis van zoekwoordanalyses, terwijl via Google Ads zowel generieke als merkcampagnes werden beheerd. De webshop hield werd actueel en conversiegericht, met oog voor UX en relevante productpresentatie. Maandelijks analyseerde hij prestaties, klantgedrag en verkeer, en vertaalde dit naar concrete optimalisaties. Ook ondersteunde hij de back-end waar nodig, in samenwerking met het service- en salesteam.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":29,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"

Hier ben ik trots op

\n

Door de inzet van online marketing waren de resultaten continu aan het stijgen. Iedere maand presteerde de webshop beter dan de maanden ervoor. Een van de doelen was om het bouncepercentage zo laag mogelijk te krijgen. Door steeds gerichter te adverteren en de doelgroep zo specifiek mogelijk te maken werd dit percentage steeds lager!

","module_id":1155639},"child_css":{},"css":{},"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":32,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_3":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_3","label":"Show results 3","name":"show_stats_3","order":7,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","label":"Show results 4","name":"show_stats_4","order":8,"smart_type":null,"styles":{},"type":"boolean"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/mr-fillet/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"193708482061","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-bob.webp","bio":"Hi, wat leuk dat je meer over mij wil lezen! Ik ben Bob, een resultaatgerichte, creatieve marketeer die veel waarde hecht aan zelfontwikkeling. Ik ben vanuit Endeavour Heroes nu al 2,5 jaar werkzaam als Product Manager Website & App bij Vue Cinemas NL. In diezelfde tijd ben ik ook werkzaam geweest voor Mr. Fillet, waar ik breed werd ingezet maar mij vooral focuste op e-mailmarketing.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530945284,"deletedAt":0,"displayName":"Bob Kaag","email":"","facebook":"","fullName":"Bob Kaag","gravatarUrl":null,"hasSocialProfiles":false,"id":192124822671,"label":"Bob Kaag","language":"nl-nl","linkedin":"","name":"Bob Kaag","portalId":8736211,"slug":"bob-kaag","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530945284,"userId":null,"username":null,"website":""},"blogAuthorId":192124822671,"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-bob.webp","bio":"Hi, wat leuk dat je meer over mij wil lezen! Ik ben Bob, een resultaatgerichte, creatieve marketeer die veel waarde hecht aan zelfontwikkeling. Ik ben vanuit Endeavour Heroes nu al 2,5 jaar werkzaam als Product Manager Website & App bij Vue Cinemas NL. In diezelfde tijd ben ik ook werkzaam geweest voor Mr. Fillet, waar ik breed werd ingezet maar mij vooral focuste op e-mailmarketing.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530945284,"deletedAt":0,"displayName":"Bob Kaag","email":"","facebook":"","fullName":"Bob Kaag","gravatarUrl":null,"hasSocialProfiles":false,"id":192124822671,"label":"Bob Kaag","language":"nl-nl","linkedin":"","name":"Bob Kaag","portalId":8736211,"slug":"bob-kaag","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530945284,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1753960121146,"createdByAgent":null,"createdById":71523169,"createdTime":1753960121146,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","featuredImageAltText":"Mr Fillet","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1920,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1717223400000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Meer merkbekendheid voor Mr. Fillet | Endeavour Heroes","id":193708482061,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Meer merkbekendheid voor Mr. Fillet","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"post_body":null,"post_summary":null,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":null,"rss_summary":null,"keywords":[],"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"tag_ids":[],"topic_ids":[],"html_title":"Meer merkbekendheid voor Mr. Fillet | Endeavour Heroes","public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"header_template_path":null,"footer_template_path":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"Mr Fillet","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"Mr. Fillet zocht een beheerder voor social-mediakanalen en e-mailmarketing om de merkbekendheid te vergroten. Bob was the man for the job!","tweet_immediately":false,"publish_immediately":false,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"header_variant_name":null,"footer_variant_name":null,"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":81217395,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","featured_image_width":1920,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"header":null,"password":null,"published_at":1759499051626,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Mr. Fillet zocht een beheerder voor social-mediakanalen en e-mailmarketing om de merkbekendheid te vergroten. Bob was the man for the job!","metaKeywords":null,"name":"Meer merkbekendheid voor Mr. Fillet","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","nextPostFeaturedImageAltText":"KNVB","nextPostName":"700 verkochte tickets voor de KNVB","nextPostSlug":"cases/knvb/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Meer merkbekendheid voor Mr. Fillet | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"cofOVKsS","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","previousPostFeaturedImageAltText":"De Graaf Bakeries","previousPostName":"54% groei in transacties voor De Graaf Bakeries","previousPostSlug":"cases/de-graaf-bakeries/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1717223400000,"publishDateLocalTime":1717223400000,"publishDateLocalized":{"date":1717223400000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759499051626,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/mr-fillet/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759499051952,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/7793461e-21ac-4b2c-8180-1703fa7a3442.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/mr-fillet/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[],"tagList":[],"tagNames":[],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Meer merkbekendheid voor Mr. Fillet | Endeavour Heroes","tmsId":null,"topicIds":[],"topicList":[],"topicNames":[],"topics":[],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759499051631,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/mr-fillet/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":191710757666,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":" Interesse in een inhouse marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":30,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_label":"","additional_small_image":{"alt":"heroes-bob","height":1024,"loading":"lazy","max_height":1024,"max_width":1024,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Portretfotos%20specialisten/heroes-bob.webp","width":1024},"description":"In oktober 2022 startte Bob bij Mr. Fillet. Dit bedrijf verkoopt ambachtelijke kip dat met de hand wordt gefileerd, en doet dit zonder een ‘middle man’, wat betekent dat de verkoopprijs een stuk aantrekkelijker wordt voor de consument. Maar dit is niet de enige USP van Mr. Fillet, de kip wordt ook nog eens gratis thuisbezorgd, en op werkdagen vóór 10.00 besteld = dezelfde avond nog je bestelling in huis. Met een hoofdkantoor in Bunschoten-Spakenburg, en inmiddels al meerdere fysieke winkels in de omgeving was Mr. Fillet al goed op weg. Toch zag het mogelijkheden om te groeien. Het bedrijf wilde meer merkbekendheid genereren in Nederland en was ook al bezig met plannen voor België. Er werd gesproken over het gebruik van social-mediakanalen zoals Facebook en Instagram, en op de lange termijn zelfs een TikTok account. Mr. Fillet zocht naar iemand die de marketing zelfstandig uit kon voeren en samen met een ander marketingbedrijf de grootse plannen zou afstemmen. Bob was the man for the job!","header_variant":"split","image":{"alt":"Fysieke winkel van Mr Fillet","height":1080,"loading":"lazy","max_height":1080,"max_width":1920,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","width":1920},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"http://endeavour-8736211.hs-sites.com/heroes-specialist-details?author=&blogs=191768522931,191768674232","href_with_scheme":"http://endeavour-8736211.hs-sites.com/heroes-specialist-details?author=&blogs=191768522931,191768674232","type":"EXTERNAL"},"user_generated_content":false},"text":null}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Meer merk-bekendheid voor Mr. Fillet"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Bob is een betrouwbare jongen die netjes zijn afspraken nakomt. Bob had weinig sturing nodig en deed lekker z’n ding. Zo is Bob met name druk geweest met de sociale uitingen en de mailing. Ook liep de samenwerking via Endeavour Heroes heel soepel. Wij wensen Bob veel succes in z’n verdere carrière!"},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Gemiddelde open-rate e-mails","module_id":191630456696,"value":"+ 57.2%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Totaal verzonden e-mails","module_id":191630456696,"value":"212.073"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"Omzet per verstuurde e-mail","module_id":191630456696,"value":"€ 1.48"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

resultaten

\n

Mr. Fillet werkte al met een marketingbedrijf dat de website en paid advertising verzorgt. Bob had de schone taak om de bekendheid van het merk te vergroten op een organische manier. Hij richtte zich onder andere op het verzorgen van organische posts op verschillende social-mediakanalen. Ook had het bedrijf ooit gedacht aan het versturen van e-mails naar klanten, maar dit was nog niet volledig van de grond gekomen. Bob richtte from scratch een volledige e-mailcampagne in. Hij creëerde een tone of voice, maakte layouts voor verschillende type e-mails, en organiseerde het zo dat het bedrijf het na zijn vertrek eenvoudig zelf kon oppakken. En met succes! De cijfers hiernaast zijn zeker om over naar huis te schrijven.

\n

\n

\n

\n

\n

\n

\n

\n

\n

\n

\n

 

\n

\n

\n

\n

\n

\n

\n

\n

\n

\n

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

De aanpak

\n

Voor Mr. Fillet werd een duidelijke online strategie ontwikkeld, inclusief een eigen tone of voice die goed aansloeg bij de doelgroep. Vanuit die basis werd e-mailmarketing opgezet via Reloadify, met verschillende formats zoals productlanceringen, recepten, feestdagenmails en updates — met hoge open rates als resultaat. Ook op social media werd gewerkt aan zichtbaarheid: alle organische content voor Facebook en Instagram werd gepland en beheerd via Meta Planner, om structuur en continuïteit te waarborgen.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":27,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_single_column_text":{"body":{"value":false},"child_css":{},"css":{},"id":"show_single_column_text","label":"Show single column Text section","name":"show_single_column_text","order":14,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","label":"Show results 4","name":"show_stats_4","order":8,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","label":"Show Testimonials section","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","label":"Show 2nd Text + Quote section","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/knvb/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"193640915745","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1752243248306,"deletedAt":0,"displayName":"Redactie Heroes","email":"","facebook":"","fullName":"Redactie Heroes","gravatarUrl":null,"hasSocialProfiles":false,"id":192526689085,"label":"Redactie Heroes","language":"nl-nl","linkedin":"","name":"Redactie Heroes","portalId":8736211,"slug":"redactie-heroes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1752243248306,"userId":null,"username":null,"website":""},"blogAuthorId":192526689085,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1752243248306,"deletedAt":0,"displayName":"Redactie Heroes","email":"","facebook":"","fullName":"Redactie Heroes","gravatarUrl":null,"hasSocialProfiles":false,"id":192526689085,"label":"Redactie Heroes","language":"nl-nl","linkedin":"","name":"Redactie Heroes","portalId":8736211,"slug":"redactie-heroes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1752243248306,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1753872458947,"createdByAgent":null,"createdById":71523169,"createdTime":1753872458947,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","featuredImageAltText":"KNVB","featuredImageHeight":1080,"featuredImageLength":0,"featuredImageWidth":1920,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1714534200000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Case - KNVB | Endeavour Heroes","id":193640915745,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"700 verkochte tickets voor de KNVB","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"post_summary":null,"post_body":null,"rss_summary":null,"rss_body":null,"tag_ids":[],"topic_ids":[],"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"blog_post_schedule_task_uid":null,"html_title":"Case - KNVB | Endeavour Heroes","public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"composition_id":0,"is_crawlable_by_bots":false,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"KNVB","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"De KNVB schakelde Heroes in om de bekendheid te vergroten en min. 700 tickets te verkopen. De KNVB voetbalkampen werd voor het eerst volledig uitverkocht.","tweet_immediately":false,"publish_immediately":false,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"header_variant_name":null,"footer_variant_name":null,"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":81217395,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","featured_image_width":1920,"featured_image_height":1080,"publish_timezone_offset":null,"theme_settings_values":null,"header_template_path":null,"footer_template_path":null,"published_at":1759498723194,"password":null,"header":null,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"De KNVB schakelde Heroes in om de bekendheid te vergroten en min. 700 tickets te verkopen. De KNVB voetbalkampen werd voor het eerst volledig uitverkocht.","metaKeywords":null,"name":"700 verkochte tickets voor de KNVB","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","nextPostFeaturedImageAltText":"Perfectly Basics","nextPostName":"180 nieuwe klanten met een nieuwe social strategie","nextPostSlug":"cases/perfectly-basics/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Case - KNVB | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"zxMxXRnY","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/mr-fillet-banner.webp","previousPostFeaturedImageAltText":"Mr Fillet","previousPostName":"Meer merkbekendheid voor Mr. Fillet","previousPostSlug":"cases/mr-fillet/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1714534200000,"publishDateLocalTime":1714534200000,"publishDateLocalized":{"date":1714534200000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759498723194,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/knvb/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759498723551,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/d16ec116-2928-4246-82ac-0bbbf070d47c.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/knvb/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[],"tagList":[],"tagNames":[],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Case - KNVB | Endeavour Heroes","tmsId":null,"topicIds":[],"topicList":[],"topicNames":[],"topics":[],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759498723198,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/knvb/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":191710757666,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Interesse in een inhouse marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":32,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_label":"","additional_small_image":{"alt":"endeavour-heroes","height":1024,"max_height":1024,"max_width":1024,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Kennisbank/Ruben-Maartje-Dianne-Tara-1024x1024-1.webp","width":1024},"description":"KNVB Voetbalkampen is een jaarlijks terugkerend evenement met een aantal vaste klanten. De eerste editie kende in totaal zo’n 100 inschrijvingen. Dit jaar was het doel om 700 tickets te verkopen en daarnaast de merkbekendheid van de KNVB Voetbalkampen te vergroten. Vervolgens was het taak om de doelgroep in iedere fase naar aanloop van het evenement op de juiste manier te benaderen.","header_variant":"split","image":{"alt":"Foto van voetballende jongens","height":1080,"max_height":1080,"max_width":1920,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_8576_0.webp","width":1920},"labels":[],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Ticketverkoop voetbalkampen KNVB"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"KNVB_Voetbalkampen_SetVexy_SVB_9602","height":1080,"loading":"lazy","max_height":1080,"max_width":1920,"size_type":"auto","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","width":1920},"module_id":191630456676},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":30,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"De samenwerking voelde vanaf moment 1 goed! Mede dankzij Heroes hebben we mooie content voor, tijdens en na de KNVB-Voetbalkampen gerealiseerd en contactpersonen op de juiste manier kunnen bedienen."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":29,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Stijging in social followers","module_id":191630456696,"value":"+112%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Verkochte tickets","module_id":191630456696,"value":"700"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"Meer bereik op Instagram","module_id":191630456696,"value":"+310%"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"Meer bereik op Facebook","module_id":191630456696,"value":"+231%"},"child_css":{},"css":{},"id":"Stats_4","label":null,"module_id":191630456696,"name":"Stats_4","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

De resultaten

\n

Na het implementeren van de contentstrategie en het testen van verschillende soorten content steeg het aantal social followers met 112% (naar een totaal van 4.976). Het bereik steeg op Facebook met 231% (naar 1.912 per post) en op Instagram met 310% (naar 403 per post). Ook het doel van 700 tickets werd ruimschoots behaald, de KNVB voetbalkampen werden in 2019 voor het eerst volledig uitverkocht.

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

de aanpak

\n

Bij Endeavour Heroes geloven we in een gerichte en datagedreven aanpak. Of het nu gaat om de creatieve invulling van je social media, het opzetten van converterende e-mailcampagnes of het analyseren van bezoekersdata via webanalytics — onze specialisten zorgen voor maximale impact. We helpen je tijdelijk of structureel met het bereiken én activeren van je doelgroep.

\n

---

\n

 

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":28,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_single_column_text":{"body":{"value":false},"child_css":{},"css":{},"id":"show_single_column_text","label":"Show single column Text section","name":"show_single_column_text","order":14,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","label":"Show Testimonials section","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","label":"Show 2nd Text + Quote section","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/perfectly-basics/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"193708650123","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Roos.jpg","bio":"Door mijn ervaring bij diverse snelgroeiende start- en scale-ups, voornamelijk in de e-commerce, heb ik een brede expertise ontwikkeld op online marketingvlak. Nu gebruik ik die kennis om mijn team te begeleiden en resultaten te maximaliseren.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751528174393,"deletedAt":0,"displayName":"Roos Steensma","email":"roos@endeavourheroes.nl","facebook":"","fullName":"Roos Steensma","gravatarUrl":"https://app.hubspot.com/settings/avatar/585a1c8d1d79ffd17004938770878210","hasSocialProfiles":false,"id":192120630642,"label":"Roos Steensma","language":"nl-nl","linkedin":"","name":"Roos Steensma","portalId":8736211,"slug":"roos-steensma","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530244949,"userId":null,"username":null,"website":""},"blogAuthorId":192120630642,"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Roos.jpg","bio":"Door mijn ervaring bij diverse snelgroeiende start- en scale-ups, voornamelijk in de e-commerce, heb ik een brede expertise ontwikkeld op online marketingvlak. Nu gebruik ik die kennis om mijn team te begeleiden en resultaten te maximaliseren.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751528174393,"deletedAt":0,"displayName":"Roos Steensma","email":"roos@endeavourheroes.nl","facebook":"","fullName":"Roos Steensma","gravatarUrl":"https://app.hubspot.com/settings/avatar/585a1c8d1d79ffd17004938770878210","hasSocialProfiles":false,"id":192120630642,"label":"Roos Steensma","language":"nl-nl","linkedin":"","name":"Roos Steensma","portalId":8736211,"slug":"roos-steensma","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530244949,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1753960914286,"createdByAgent":null,"createdById":71523169,"createdTime":1753960914286,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","featuredImageAltText":"Perfectly Basics","featuredImageHeight":1366,"featuredImageLength":0,"featuredImageWidth":2048,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1709280900000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Een social strategie voor Perfectly Basics | Endeavour Heroes","id":193708650123,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"180 nieuwe klanten met een nieuwe social strategie","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"post_summary":null,"post_body":null,"rss_summary":null,"tag_ids":[186251502118],"topic_ids":[186251502118],"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":null,"keywords":[],"html_title":"Een social strategie voor Perfectly Basics | Endeavour Heroes","public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"composition_id":0,"is_crawlable_by_bots":false,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"Perfectly Basics","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"Ontdek het succesverhaal van Perfectly Basics waar collega Roos Steensma heeft meegeholpen aan het succes van de nieuwe social strategie.","tweet_immediately":false,"publish_immediately":false,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"header_variant_name":null,"footer_variant_name":null,"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":1754645215292,"published_by_id":81217395,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","featured_image_width":2048,"featured_image_height":1366,"publish_timezone_offset":null,"theme_settings_values":null,"header_template_path":null,"footer_template_path":null,"password":null,"header":null,"published_at":1759499222393,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Ontdek het succesverhaal van Perfectly Basics waar collega Roos Steensma heeft meegeholpen aan het succes van de nieuwe social strategie.","metaKeywords":null,"name":"180 nieuwe klanten met een nieuwe social strategie","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","nextPostFeaturedImageAltText":"Forbo Flooring","nextPostName":"Een schonere toekomst voor Forbo","nextPostSlug":"cases/forbo/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Een social strategie voor Perfectly Basics | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"qJWdpzaF","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/KNVB_Voetbalkampen_SetVexy_SVB_9602.webp","previousPostFeaturedImageAltText":"KNVB","previousPostName":"700 verkochte tickets voor de KNVB","previousPostSlug":"cases/knvb/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1709280900000,"publishDateLocalTime":1709280900000,"publishDateLocalized":{"date":1709280900000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759499222393,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/perfectly-basics/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759499222680,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/6734046b-5d0e-4813-9424-27cd70b50a06.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/perfectly-basics/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186251502118],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739796821455,"deletedAt":0,"description":"","id":186251502118,"label":"Social media","language":"nl-nl","name":"Social media","portalId":8736211,"slug":"social-media","translatedFromId":null,"translations":{},"updated":1739796821455}],"tagNames":["Social media"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Een social strategie voor Perfectly Basics | Endeavour Heroes","tmsId":null,"topicIds":[186251502118],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739796821455,"deletedAt":0,"description":"","id":186251502118,"label":"Social media","language":"nl-nl","name":"Social media","portalId":8736211,"slug":"social-media","translatedFromId":null,"translations":{},"updated":1739796821455}],"topicNames":["Social media"],"topics":[186251502118],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":1754645215292,"updated":1759499222396,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/perfectly-basics/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":191710757666,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Interesse in een inhouse marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":30,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_image_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":194133558651,"href":null,"type":"CONTENT"}},"additional_label":"","additional_small_image":{"alt":"Roos","height":1416,"loading":"lazy","max_height":1416,"max_width":1416,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Fotos%20e-mailhandtekening/Roos.jpg","width":1416},"description":"PB. is een online winkel voor vrouwen, voornamelijk beheerd door vrouwen, die een hoogwaardige collectie kleding, accessoires en producten voor huis en schoonheid aanbiedt. PB. staat voor Perfectly Basics. Het assortiment biedt een evenwicht tussen eigentijdse en tijdloze essentials, evenals opvallende items waarbij kwaliteit altijd voorop staat. Roos was betrokken bij het ontwerpen van een effectieve funnel binnen social advertising en voerde zelfstandig de volledige advertentiecyclus uit, van concept tot uitvoering. Ook werkte zij samen met het creatieve team om processen op te zetten voor advertenties met nieuw en hoogwaardig beeldmateriaal.","header_variant":"split","image":{"alt":"Archive store van Perfectly Basics","height":1366,"loading":"lazy","max_height":1333.984375,"max_width":2000,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","width":2048},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"http://endeavour-8736211.hs-sites.com/heroes-specialist-details?author=&blogs=191768522931,191768674232","href_with_scheme":"http://endeavour-8736211.hs-sites.com/heroes-specialist-details?author=&blogs=191768522931,191768674232","type":"EXTERNAL"},"user_generated_content":false},"text":null}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Een social strategie voor Perfectly Basics"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"quote_symbol":{"src":""},"text":""},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Nieuwe klanten binnen 1 maand","module_id":191630456696,"value":"+180"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"ROAS bereikt met social advertising","module_id":191630456696,"value":"18"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"Nieuwe leads binnen 1 maand","module_id":191630456696,"value":"+339"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

resultaten

\n\n","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

De aanpak

\n

Voor Perfectly Basics zijn verschillende marketingkanalen ingezet om groei te realiseren. Er werden van de grond af effectieve social advertising strategieën opgezet voor Meta, Pinterest en TikTok, met visueel sterke content gericht op conversie. Binnen Google Ads zijn campagnes geoptimaliseerd op titels, site links en structuur om beter te scoren op merkniveau en in categorieën. Ook werd Google Analytics ingezet om het gedrag van de doelgroep te analyseren, wat leidde tot gerichte verbeteringen in gebruikerservaring en conversieratio.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":27,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_single_column_text":{"body":{"value":false},"child_css":{},"css":{},"id":"show_single_column_text","label":"Show single column Text section","name":"show_single_column_text","order":14,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","label":"Show results 4","name":"show_stats_4","order":8,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","label":"Show Testimonials section","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_text_quote_1","label":"Show 1st Text + Quote section","name":"show_text_quote_1","order":9,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","label":"Show 2nd Text + Quote section","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/forbo/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"193699742789","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-jesse.webp","bio":"Hoi! Ik ben Jesse een online marketeer die het leuk vindt om creatieve ideeën te bedenken en uit te voeren. Daarnaast ben ik erg handig met Adobe creative cloud producten en kijk ik graag analytisch en strategisch naar branding, websites en sociale media.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530795773,"deletedAt":0,"displayName":"Jesse Booij","email":"","facebook":"","fullName":"Jesse Booij","gravatarUrl":null,"hasSocialProfiles":false,"id":192124822389,"label":"Jesse Booij","language":"nl-nl","linkedin":"","name":"Jesse Booij","portalId":8736211,"slug":"jesse-booij","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530795773,"userId":null,"username":null,"website":""},"blogAuthorId":192124822389,"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-jesse.webp","bio":"Hoi! Ik ben Jesse een online marketeer die het leuk vindt om creatieve ideeën te bedenken en uit te voeren. Daarnaast ben ik erg handig met Adobe creative cloud producten en kijk ik graag analytisch en strategisch naar branding, websites en sociale media.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530795773,"deletedAt":0,"displayName":"Jesse Booij","email":"","facebook":"","fullName":"Jesse Booij","gravatarUrl":null,"hasSocialProfiles":false,"id":192124822389,"label":"Jesse Booij","language":"nl-nl","linkedin":"","name":"Jesse Booij","portalId":8736211,"slug":"jesse-booij","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530795773,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1753948176615,"createdByAgent":null,"createdById":76991702,"createdTime":1753948176615,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","featuredImageAltText":"Forbo Flooring","featuredImageHeight":1141,"featuredImageLength":0,"featuredImageWidth":1015,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1709261100000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Een schonere toekomst voor Forbo | Endeavour Heroes","id":193699742789,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Een schonere toekomst voor Forbo","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"post_body":null,"post_summary":null,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":null,"rss_summary":null,"keywords":[],"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"tag_ids":[192519429021,192889709993],"topic_ids":[192519429021,192889709993],"html_title":"Een schonere toekomst voor Forbo | Endeavour Heroes","public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"published_at":1759498678792,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"Forbo Flooring","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"Jesse coördineerde verschillende projecten bij Forbo Flooring. Hij werkte aan een nieuwe internationale sustainability campagne, het optimaliseren van de UK Residential webshop en het up to date houden van de website en CMS systemen.","tweet_immediately":false,"publish_immediately":false,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"header_variant_name":null,"footer_variant_name":null,"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":81217395,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","featured_image_width":1015,"featured_image_height":1141,"publish_timezone_offset":null,"theme_settings_values":null,"header_template_path":null,"footer_template_path":null,"password":null,"header":null,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Jesse coördineerde verschillende projecten bij Forbo Flooring. Hij werkte aan een nieuwe internationale sustainability campagne, het optimaliseren van de UK Residential webshop en het up to date houden van de website en CMS systemen.","metaKeywords":null,"name":"Een schonere toekomst voor Forbo","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","nextPostFeaturedImageAltText":"Perfectly Basics","nextPostName":"180 nieuwe klanten met een nieuwe social strategie","nextPostSlug":"cases/perfectly-basics/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Een schonere toekomst voor Forbo | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"bwDGYryh","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Perfectly_Basics_Archive_Store_Haarlem_City_Blog_21.webp","previousPostFeaturedImageAltText":"Perfectly Basics","previousPostName":"180 nieuwe klanten met een nieuwe social strategie","previousPostSlug":"cases/perfectly-basics/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1709261100000,"publishDateLocalTime":1709261100000,"publishDateLocalized":{"date":1709261100000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759498678792,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/forbo/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759498679070,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/0797979e-485b-41f6-a265-57d58c8dd402.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/forbo/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[192519429021,192889709993],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752236995901,"deletedAt":0,"description":"","id":192519429021,"label":"Content","language":"nl-nl","name":"Content","portalId":8736211,"slug":"content","translatedFromId":null,"translations":{},"updated":1752236995901},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752762957393,"deletedAt":0,"description":"","id":192889709993,"label":"SEA","language":"nl-nl","name":"SEA","portalId":8736211,"slug":"sea","translatedFromId":null,"translations":{},"updated":1752762957393}],"tagNames":["Content","SEA"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Een schonere toekomst voor Forbo | Endeavour Heroes","tmsId":null,"topicIds":[192519429021,192889709993],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752236995901,"deletedAt":0,"description":"","id":192519429021,"label":"Content","language":"nl-nl","name":"Content","portalId":8736211,"slug":"content","translatedFromId":null,"translations":{},"updated":1752236995901},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752762957393,"deletedAt":0,"description":"","id":192889709993,"label":"SEA","language":"nl-nl","name":"SEA","portalId":8736211,"slug":"sea","translatedFromId":null,"translations":{},"updated":1752762957393}],"topicNames":["Content","SEA"],"topics":[192519429021,192889709993],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759498678796,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/forbo/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":193656564772,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Ook behoefte aan een contentspecialist?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":26,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_image_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":193658291546,"href":null,"type":"CONTENT"}},"additional_label":"","additional_small_image":{"alt":"Jesse","height":1024,"loading":"lazy","max_height":1024,"max_width":1024,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Portretfotos%20specialisten/heroes-jesse.webp","width":1024},"description":"Jesse coördineerde verschillende projecten bij Forbo Flooring. Hij werkte aan een nieuwe internationale sustainability campagne, het optimaliseren van de UK Residential webshop en het up to date houden van de website en CMS systemen. Er werken bijna 6000 mensen bij de Forbo Group. Wereldwijd zijn er 38 verkoopkantoren en 14 fabrieken o.a. in Nederland, het Verenigd Koninkrijk, Frankrijk, Zwitserland en Duitsland. Forbo was op zoek naar een duizendpoot die in verschillende (lopende) campagnes en projecten kon duiken om orde te scheppen en taken te delegeren. Jesse bleek de perfecte kandidaat.","header_variant":"split","image":{"alt":"Foto van interieur met Forbo vloer","height":1141,"loading":"lazy","max_height":1141,"max_width":1015,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature.webp","width":1015},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Content"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"SEA"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Een schonere toekomst voor Forbo"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"forbo_case_feature2 (1)","height":664,"loading":"lazy","max_height":664,"max_width":1180,"size_type":"auto","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/forbo_case_feature2%20(1).webp","width":1180},"module_id":191630456676},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Het meedenken over campagnes vroeg om een creatieve en strategische bijdrage."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":20,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

De uitdaging

\n

Forbo was op zoek naar een duizendpoot die in verschillende (lopende) campagnes en projecten kon duiken om orde te scheppen en taken te delegeren. Jesse bleek de perfecte kandidaat.

"},"child_css":{},"css":{},"deleted_at":1753951295507,"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

De uitdaging

\n

Bij Forbo lagen de uitdagingen op het gebied van contentbeheer, platformonderhoud en e-commerceontwikkeling. Zo moest de website samen met de bijbehorende CMS-systemen voortdurend up-to-date worden gehouden binnen een dynamische digitale omgeving. Daarnaast was er behoefte aan consistente en doelgerichte content voor zowel socialmediacampagnes als de website. Ook het meedenken over campagnes vroeg om een creatieve en strategische bijdrage. Een andere belangrijke uitdaging was het opzetten en bouwen van de UK Residential-webshop in Shopify, waarbij zowel technische uitvoering als afstemming op de lokale markt een rol speelden.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

DE aanpak

\n

Voor een nieuwe sustainability-campagne ging Jesse direct aan de slag met het creëren en promoten van uiteenlopende content. Nadat hij het CMS goed onder de knie had, richtte hij zich op het verbeteren van de User Experience (UX) van de website. Hierbij signaleerde hij knelpunten en stuurde hij de programmeurs aan om gerichte aanpassingen door te voeren. Daarnaast speelde Jesse een sleutelrol in de ontwikkeling van HTML5-banners voor internationale Google Ads-campagnes. Deze banners bouwde hij zelf in Adobe Animate, waarna hij ook verantwoordelijk was voor het opzetten en inrichten van de campagnes.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":23,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_1","label":"Show results 1","name":"show_stats_1","order":5,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_2","label":"Show results 2","name":"show_stats_2","order":6,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_3":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_3","label":"Show results 3","name":"show_stats_3","order":7,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","label":"Show results 4","name":"show_stats_4","order":8,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","label":"Show Testimonials section","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","label":"Show 2nd Text + Quote section","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}}]