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Het resultaat
\n\n
\n\n
\n\n
\n\n
\n\n
\nDoor consistent te werken met een contentplanning konden alle marketingkanalen structureel gevuld worden. Dit zorgde voor een aanzienlijke toename in online zichtbaarheid. De nieuwe huisstijl werd hierbij consequent doorgevoerd, wat bijdroeg aan een sterkere merkuitstraling. Het resultaat: het websiteverkeer bereikte een recordhoogte en de conversies worden inmiddels nauwkeurig gemonitord. Hierdoor kan er gericht worden gestuurd op verdere optimalisatie.
\nDe uitdaging
\nBij Avics werd er hard gewerkt aan het opnieuw opzetten van de marketing- en communicatieafdeling. Er was al een Brand Manager en een Marketing- en Salesmanager aangetrokken, maar om écht stappen vooruit te zetten, was er meer nodig. Iemand die de online kanalen nieuw leven kon inblazen – vooral na de lancering van hun vernieuwde huisstijl en website. De oplossing? Een allround online marketeer die dit traject kon versterken.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"De aanpak
\nTijdens mijn tijd bij Avics heb ik een breed scala aan marketingwerkzaamheden uitgevoerd. Zo verzorgde ik nieuwsbrieven en gerichte mailings voor specifieke doelgroepen. Daarnaast was ik verantwoordelijk voor het creëren van uiteenlopende content voor de website, zoals blogs, vacatures, klantcases, categoriepagina’s en het optimaliseren van de websitestructuur. Ook ontwikkelde ik content en campagnes voor LinkedIn, waarmee we de zichtbaarheid en betrokkenheid op sociale media wisten te vergroten.
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De uitdaging
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\nGoogle Ads managen
\nKiran heeft de Google Ads-campagnes geoptimaliseerd door data-analyse en A/B-testing, waardoor de prestaties continu verbeterd
werden. Dit omvatte het beheren van budgetten, het analyseren van zoekwoorden, het optimaliseren van advertentieteksten en het
verbeteren van de Quality Score om kosten per klik te verlagen en conversies te verhogen.
LinkedIn campagnes managen
\nVoor LinkedIn heeft Kiran zowel paid als organic strategieën ingezet. Ze heeft de targeting verfijnd op basis van functietitels, industrieën
en bedrijfsgroottes om relevante doelgroepen te bereiken.
Nieuwe leadgen campagnes opzetten
\nKiran heeft innovatieve leadgeneratie campagnes opgezet, waarbij ze verschillende kanalen en tactieken heeft gecombineerd, zoals gated
content, retargeting en marketing automation. Door continu de conversieratio’s te analyseren, kon ze campagnes finetunen en optimaliseren voor betere resultaten.
ABM-strategie opzetten en uitrollen voor 2 accounts
\nKiran heeft een Account-Based Marketing (ABM) strategie ontwikkeld en geïmplementeerd voor twee belangrijke accounts. Dit omvatte:
\n● Diepgaand onderzoek naar de bedrijven en hun beslissers.
● Gepersonaliseerde content en outreach afgestemd op hun pijnpunten.
● Samenwerking met sales om de juiste messaging en follow-ups te bepalen.
● Resultaatmeting via engagement tracking en conversieanalyse.
Nauw samenwerken met content marketeer voor contentcreatie
\nSamen met de content marketeer heeft Kiran een strategische contentplanning ontwikkeld die aansluit op de buyer journey.Daarnaast hebben ze een A/B-testplan opgezet voor video’s, zodat ze data-gedreven beslissingen konden nemen over content optimalisatie
en effectiviteit.
Maandelijkse marketingcijfers aan het MT rapporteren
\nElke maand heeft ze een marketingrapport opgesteld voor het managementteam, waarbij ze niet alleen cijfers presenteerde, maar ook inzichten en strategische aanbevelingen gaf. Ze richtte zich op KPI’s zoals leadgeneratie, conversieratio’s, ROAS en engagement data, zodat het MT gefundeerde beslissingen kon nemen.
\nPromoten van de trainingen onder de Metalektro-industrie
\nVoor de Metalektro-industrie heeft ze een gerichte marketing aanpak ontwikkeld. Dit omvatte:
\n● Segmentatie van de doelgroep om de juiste bedrijven en beslissers te bereiken.
● Contentmarketing en advertentiecampagnes om de trainingen onder de aandacht te brengen.
De resultaten
\n\n
\n\n
\n\n
\n\n
\n\n
\nDankzij de samenwerking tussen Beau, Dianne en het performance team van Endeavour heeft TeamAlert veel marketingprocessen geoptimaliseerd en hersteld. Ondanks de wisselingen binnen het marketingteam zijn het jaarplan en het bijbehorende budget behaald. Door een toekomstgerichte aanpak met server-side tagging is alle data nu eigendom van TeamAlert. Met correct ingestelde metingen en een overzichtelijk KPI-dashboard besparen marketeers veel tijd op analyses. Ook hebben we kennis gedeeld over social media, SEO en websiteoptimalisatie, wat het marketingteam waardevolle nieuwe inzichten heeft opgeleverd.
\nDe uitdaging
\n\n
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\n\n
\n\n
\nDoor de langdurige uitval van de online marketeer ontstond een tekort binnen het marketing- en communicatieteam van TeamAlert. Omdat de online campagnes continu doorgang vinden, was er tijdelijk behoefte aan een online marketeer om de social ads campagnes te beheren en monitoren, evenals de website te onderhouden en verder te ontwikkelen.
\nDe aanpak
\n\n
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\nDianne en Beau hebben veel verschillende marketingkanalen gebruikt. Door de verschillende taken van de online marketeer zijn vooral Meta Ads, Snapchat Ads, TikTok Ads dagelijks gebruikt. Maar ook Umbraco voor de website en de Google-stack voor de datastrategie. Het doel was eerst om de online marketing draaiende houden tijdens de afwezigheid van de huidige online marketeer. Door de datastrategie over te nemen, de website verder te ontwikkelen en social ads campagnes in te zetten om de jongerendoelgroep te blijven bereiken.
\nWerkzaamheden
\n\n
\n\n
\nIn eerste instantie is Dianne met een grondige analyse van de website gestart om verbeterpunten en doorontwikkelingen te identificeren. Ze onderzocht mogelijkheden voor SEO- en CRO-optimalisatie en bedacht nieuwe elementen die de gebruiksvriendelijkheid verbeteren. Deze verbeterpunten werden opgesplitst en deels aangepakt in samenwerking met het developmentbureau. Dianne beheerde de sprints, voerde tests uit en coördineerde de communicatie tussen het developmentbureau en TeamAlert. Daarnaast implementeerde ze zelf diverse optimalisaties op het gebied van content en SEO.
\nDe social ads campagnes op Meta, TikTok en Snapchat speelden een belangrijke rol. Om de jongerendoelgroep optimaal te bereiken en activeren, hebben Beau en Dianne de targeting verder aangescherpt. Dankzij handige tips en tricks van onze social ads specialisten kan TeamAlert nu zelfstandig doorgaan met het optimaliseren van hun online gedragsveranderingscampagnes.
\n\n
\n\n
\nextra hulp van collega beau
\n\n
\n\n
\nDianne startte met een grondig onderzoek naar de website en social media kanalen, waarmee ze snel inzicht kreeg in de prioriteiten. Al snel werd duidelijk dat verschillende optimalisaties en quick-wins mogelijk waren om TeamAlert vooruit te helpen. Door de beperkte tijd van twee dagen per week, samen met het beheren van de social campagnes, bleek extra hulp nodig. Beau nam de social ads campagnes op zich en zorgde voor het opzetten, monitoren en verbeteren ervan. Samen sloten Beau en Dianne het traject af met een social media training voor het vernieuwde marketingteam.
\n\n
\ndatastrategie
\n\n
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\nDoor wijzigingen in het team liepen veel taken achter. Voor de datastrategie van TeamAlert was nog veel werk nodig aan het jaarplan van Stichting TeamAlert. Om dit effectief op te pakken, schakelde het team de expertise van collega’s van Endeavour in. Zij controleerden alle tracking en pixels en stelden deze waar nodig opnieuw in. Daarnaast brachten ze alle online marketingbronnen samen in één overzichtelijk dashboard. Hierdoor kan TeamAlert in de toekomst veel efficiënter en datagerichter werken.
\nHet resultaat
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De uitdaging
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\nVoor LinkedIn-marketing doorliep ze dezelfde funnel met drie LinkedIn berichten, deze werden breed uitgezet naar het hele LinkedIn-publiek.
\nDe website werd constant bijgehouden, waar regelmatig nieuwe pagina’s aangemaakt en gekoppeld door middel van formulieren aan het CRM via campagneautomatisering. Zo is het makkelijk alles in de gaten te houden: van inschrijvingen tot speciale wensen van deelnemers. Hier kan Task Force Health Care vervolgens weer op inspelen met e-mails en LinkedIn-posts: de cirkel is weer rond.
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\nEen grote hoeveelheid content verzamelen en zo samenstellen dat je de beste klantervaring verzorgt is geen kleine taak. Combineer dat met het aanhouden van een strakke huisstijl en stakeholder management en het is niet gek dat je een echte specialist nodig hebt. Gelukkig was Bol bij Endeavour Heroes bij de juiste agency. Het resultaat: \"Het mooiste Speelgoedboek\" wederom weer als stempel van het feestdagenseizoen, met een bijbehorende app voor de kids om onder andere al hun wensen mee bij te houden.
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\nEen speelgoedboek met een heuse legacy opvolgen is niet zomaar wat. Elk product moet zorgvuldig worden gekozen, gepresenteerd met pakkende teksten en sterke beelden, en logisch worden gecategoriseerd. Daarnaast vereist het boek een slimme balans tussen commerciële doelen en inspirerende content. De oplossing? Een gemotiveerde en effectieve contentmarketeer om het team te versterken.
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\nDaarnaast was Jesse nauw betrokken bij de ontwikkeling van een nieuw, op maat gemaakt contentmanagementsysteem (CMS). Samen met programmeurs heeft Jesse nagedacht over de structuur en gebruiksvriendelijkheid van de UX: hoe leveranciers content kunnen uploaden, bekijken en goedkeuren.
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\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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