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Studio Piet Boon zocht iemand die snel kon meedraaien en de online basis zorgvuldig kon bewaken.","header_variant":"split","image":{"alt":"PietBoon_Homepage","height":1266,"loading":"lazy","max_height":1266,"max_width":1650,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/AI-Generated%20Media/Images/PietBoon_Homepage.png","width":1650},"labels":[{"text":"30 april 2026"},{"link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":200425613748,"href":null,"type":"CONTENT"},"user_generated_content":false},"text":"Catharina"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Piet Boon"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","href_with_scheme":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"MARKETING ONDERSTEUNING VOOR STUDIO PIET BOON"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"Studio Piet Boon","height":1417,"loading":"lazy","max_height":1124.6031746031745,"max_width":2000,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Piet-Boon-Catharina-Endeavour-Heroes.webp","width":2520}},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":29,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Online marketing voor een sterk designmerk vraagt niet alleen om zichtbaarheid, maar ook om consistentie en aandacht voor detail."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":191630456690,"text":"Door structuur aan te brengen in content, data en opvolging bleef de online basis niet alleen staan, maar werd deze ook sterker."},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":191630456690,"name":"Quote_2","order":34,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"nieuwe pagina's","module_id":191630456696,"value":"+100"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"SEO-verbeteringen doorgevoerd","module_id":191630456696,"value":"+30%"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"nieuwe Hubspotflow voor afspraken","module_id":191630456696,"value":"1"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"korte video's","module_id":191630456696,"value":"+30"},"child_css":{},"css":{},"deleted_at":1777883856132,"id":"Stats_4","label":null,"module_id":191630456696,"name":"Stats_4","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

De uitdaging

\n

De dagelijkse online marketingwerkzaamheden moesten worden overgenomen, zodat de website actueel bleef, nieuwe content gepubliceerd kon worden en rapportages gewoon doorliepen.

\n

Tegelijkertijd lagen er meerdere optimalisatiekansen. Denk aan verbeteringen in de online leadopvolging, SEO-optimalisaties, UX verbeteringen en meer inzicht in de ontwikkeling van het websiteverkeer. De uitdaging was dus niet alleen om de werkzaamheden tijdelijk draaiende te houden, maar ook om kansen te signaleren en op te pakken waar dat mogelijk was.

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Testimonials":{"body":{"module_id":191630787505,"slides":[{"author":"Annet van Duren","author_image":{"alt":"annet-tpsc","height":5192,"max_height":600,"max_width":429,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/annet-tpsc.jpg","width":3709},"role":"Oprichter, The People Skillz Company","text":"Wij ervaren onze hero Anne echt als een partnerschap, alsof ze ‘een van ons is’. Met dezelfde drijfveren en motivatie om te experimenteren, te zien wat werkt en keuzes te maken die echt passen bij ons en wat we doen.","title":"What people say"}]},"child_css":{},"css":{},"deleted_at":1777883856132,"id":"Testimonials","label":null,"module_id":191630787505,"name":"Testimonials","order":33,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

Het resultaat

\n

Door deze inzet bleven de online marketingactiviteiten tijdens de verlofperiode goed doorlopen. Nieuwe content werd gepubliceerd, bestaande pagina’s bleven actueel of werden geoptimaliseerd en het team hield maandelijks inzicht in de online prestaties.

\n

Daarnaast is de online leadopvolging verbeterd door de contact- en afspraakflow aan te scherpen. Dit zorgde voor een soepelere route voor de gebruiker, minder frictie in het aanvraagproces en een efficiënter opvolgproces voor sales. Ook zijn verbeterpunten uit het SE Ranking probleemrapport opgepakt, zodat technische en inhoudelijke optimalisaties aan de website gerichter konden worden doorgevoerd.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":27,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

De aanpak

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Bij het ondersteunen van Studio Piet Boon is er gericht op het draaiend houden van de online marketingoperatie én het verbeteren van onderdelen waar dat mogelijk was. Binnen het CMS is gewerkt aan nieuwe projectpagina’s, productpagina’s, portfoliopagina's, nieuws updates en publicaties, en aanpassingen op bestaande pagina’s. Zo bleef de website actueel en in lijn met de uitstraling van het merk.

\n

Voor de maandrapportages werd relevante data opgehaald en zijn deze vertaald naar inzichten voor het team. Er was voor onze komst sprake van een dip in website verkeer, hier is een analyse op uitgevoerd om mogelijke oorzaken te achterhalen en de ontwikkeling beter te duiden.

\n

Ook is gewerkt aan visuele content voor online kanalen. Beelden werden in Photoshop geschikt gemaakt voor social ads en websitegebruik, zodat ze aansloten bij de juiste formaten, toepassingen en visuele kwaliteit.

\n

Naast de dagelijkse werkzaamheden is gekeken naar de online opvolging van contact- en afspraakaanvragen. Door de automationflow te optimaliseren, werd het proces voor potentiële klanten duidelijker en voor sales beter opvolgbaar. Aan het einde van de opdracht zijn de werkzaamheden overgedragen aan de terugkerende online marketeer, zodat zij met overzicht en context verder kon.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":31,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"

Hier ben ik trots op

\n

Door snel in te stappen en overzicht te houden, konden we ervoor zorgen dat de online marketing tijdens de verlofperiode niet alleen bleef doorlopen, maar op belangrijke onderdelen ook werd aangescherpt. De combinatie van websitebeheer, data, SEO, beeldbewerking en marketing automation maakte de opdracht afwisselend en praktisch.

\n

Ik ben vooral trots op de verbetering van de afspraakflow en UX verbeteringen op de portfoliopagina's. Daarmee werd niet alleen de gebruikerservaring beter, maar ook werd het proces achter de schermen efficiënter. Juist bij een merk als Studio Piet Boon is het belangrijk dat de online ervaring vanaf het eerste contactmoment klopt.

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