Ons werk

Hoewel de producten van hoog niveau zijn, bleef de zichtbaarheid onder de doelgroep achter. De ambitie was helder: groeien in naamsbekendheid en een sterke positie opbouwen binnen de markt. In de rol van Allround Online Marketeer heeft Debora deze wens vertaald naar een gerichte en duurzame strategie.

Het resultaat

Met gerichte optimalisaties binnen een lopende campagne zijn de prestaties aanzienlijk verbeterd. De zichtbaarheid onder de juiste doelgroep is sterk toegenomen, tegen aanzienlijk lagere kosten. De combinatie van sterke organische content en strategisch ingezette brandingvideo’s heeft geleid tot een duurzame groeistrategie die blijft bijdragen aan de ontwikkeling van het merk.

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De uitdaging

De focus lag op het vergroten van merkzichtbaarheid, zonder een grootschalige en kostbare campagne op te zetten. Met de sterke basis op Instagram, lag de oplossing binnen handbereik.

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De aanpak

De basis bestond uit een actief en consistent gevuld Instagram-account met hoogwaardige organische content. Om deze content meer bereik en impact te geven, is een bestaande profielweergavecampagne strategisch geoptimaliseerd.

In plaats van een brede interesse-doelgroep is gekozen voor een kwalitatieve look-a-like doelgroep, gebaseerd op bestaande Instagram-volgers. Door te targeten op gebruikers met vergelijkbaar gedrag en interesses, werd de kans vergroot dat de nieuwe doelgroep daadwerkelijk affiniteit heeft met huidverzorging én met het merkverhaal van AM.PM Skincare.

Daarnaast zijn de creatives vernieuwd. In plaats van bestaande posts te promoten, zijn speciaal ontwikkelde brandingvideo’s ingezet. Deze video’s brengen het verhaal en de visie van AM.PM Skincare krachtig over en nodigen uit tot een profielbezoek. Eenmaal op het profiel maken bezoekers kennis met productinformatie, lanceringen en actuele content.

Om het budget zo efficiënt mogelijk in te zetten, zijn bestaande volgers uitgesloten van de campagne. Hierdoor wordt volledig gefocust op nieuwe potentiële volgers. De look-a-like doelgroep vernieuwt bovendien automatisch mee naarmate het account groeit, wat bijdraagt aan de duurzame en toekomstbestendige strategie.

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Waar ik trots op ben

Wat ik mooi vind aan deze campagne, is dat enkele gerichte optimalisaties zo’n groot effect hebben gehad. De groei in volgers is gerealiseerd, zonder dat er binnen Meta daarop gestuurd kon worden. Het resultaat komt dus echt uit de gekozen strategie. De brandingadvertenties en organische content versterken hierin elkaar en het is waardevol om te zien hoe dit op kort termijn resultaten geeft.

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De uitdaging

Soms ontstaat er een situatie waarin directe versterking noodzakelijk is. Bij brandwebbing kwam die behoefte door een combinatie van een langdurig zieke medewerker en een collega die een nieuwe uitdaging buiten de organisatie had gevonden. Juist in een drukke periode zorgde dit voor een capaciteitsvraagstuk binnen het mediateam.

Tegelijkertijd was brandwebbing actief op zoek naar een nieuwe vaste medewerker. Die zoektocht bleek uitdagender dan verwacht: de juiste kandidaat vinden kost tijd, terwijl campagnes, klanten en resultaten gewoon doorlopen. Er was behoefte aan een ervaren marketeer die direct kon instappen, zelfstandig kon werken en snel onderdeel van het team kon worden.

Daarom schakelde brandwebbing Endeavour Heroes in voor tijdelijke ondersteuning. Wat begon als een opdracht van twee maanden, bleek al snel van grotere waarde. Inmiddels is de samenwerking meerdere keren verlengd om continuïteit voor klanten en campagnes te waarborgen.

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Het resultaat

Wat begon als een tijdelijke oplossing groeide uit tot een waardevolle samenwerking. Door de ondersteuning vanuit Endeavour Heroes bleef de kwaliteit van dienstverlening richting klanten gewaarborgd en konden campagnes zonder onderbrekingen worden doorontwikkeld.

Daarnaast bracht de frisse blik van een externe marketeer nieuwe inzichten mee. Door mee te kijken naar verschillende accounts ontstonden nieuwe optimalisatiekansen en werden processen binnen het team verder aangescherpt.

Het mooie aan deze opdracht was dat er vanaf dag één volledige aansluiting werd gevonden bij het team. Daardoor voelde de samenwerking niet als externe ondersteuning, maar als een gezamenlijk streven naar hetzelfde doel: klanten helpen groeien.

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De aanpak

Om de continuïteit en kwaliteit richting klanten te waarborgen, sloot Daimi vanuit Endeavour Heroes aan als tijdelijke performance marketeer. De focus lag vanaf dag één op het overnemen van operationele en tactische werkzaamheden, zodat campagnes en klanttrajecten onverminderd door konden lopen.

Anders dan veel Heroes-opdrachten vond deze opdracht plaats aan bureauzijde. Daardoor werd tegelijkertijd gewerkt voor ongeveer acht verschillende klantaccounts, variërend van een fietsenmerk en verzekeraar tot een keten van gezonde maaltijden. De doelstellingen liepen sterk uiteen: van het maximaliseren van online verkopen tot het bereiken van specifieke doelgroepen in meerdere landen.

Naast het beheren en optimaliseren van campagnes op onder andere Google Ads, Meta en TikTok lag er veel focus op experimenteren. Door nieuwe campagnestructuren, doelgroepsegmentaties en biedstrategieën te testen, werden continu nieuwe inzichten verzameld die direct konden worden toegepast binnen de verschillende accounts.

De kracht van deze samenwerking zit in de flexibiliteit. Brandwebbing kreeg direct toegang tot ervaren marketingcapaciteit zonder een langdurig wervingsproces af te wachten. Tegelijkertijd bleef er ruimte om de zoektocht naar een vaste collega zorgvuldig voort te zetten.

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meer dan tijdelijke capiciteit

Deze opdracht laat zien dat tijdelijke inzet meer kan zijn dan alleen het opvullen van een vacature. Door direct operationeel mee te draaien én actief mee te denken over optimalisaties, ontstond extra waarde voor zowel het team als de klanten van brandwebbing.

De verlenging van de opdracht onderstreept het vertrouwen in de samenwerking. Terwijl brandwebbing verder zoekt naar de juiste vaste collega, blijft de marketingmachine draaien en krijgen klanten de aandacht die zij gewend zijn.

Deze opdracht laat zien waar Endeavour Heroes sterk in is: snel aansluiten bij een organisatie, verantwoordelijkheid nemen en direct impact maken wanneer tijdelijk versterking nodig is.

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Voor The People Skillz Company is investeren in mensen de absolute noodzaak. Zij geloven in wederkerigheid: organisaties die goed zijn voor hun medewerkers, krijgen medewerkers die goed zijn voor de organisatie. Zo helpen zij andere bedrijven het maximale uit hun team te halen.

De uitdaging

The People Skillz Company (TPSC) helpt organisaties hun menselijk potentieel te verzilveren. Ze benaderde Endeavour Heroes met een ambitieuze vraag: hoe kunnen wij onze groei in sales en marketing snel en efficiënt opschalen? Zij zochten niet zomaar een dienst, maar een partner die flexibele, directe expertise kon leveren om hun interne slagkracht te vergroten.

De focus van TPSC ligt op hun kerntaak: het verbeteren van people skills en betrokkenheid. De uitdaging lag in het versnellen van de commerciële groei zónder de vaste lasten en het risico van een fulltime marketeer. De behoefte was duidelijk: snelheid, kwaliteit en de mogelijkheid om op en af te schalen in marketingcapaciteit, volledig afgestemd op de huidige bedrijfsfases.

Het doel is om het merk meer in de steigers te zetten. Met een nieuwe website, nieuwe huisstijl staat er al een sterke basis. Maar meer naamsbekendheid en bereik zijn nodig om ook nieuwe klanten te werven. Daarvoor zijn onze online marketeers ideaal om in te zetten. Met slimme ideeën voor content, marketing automation, video, klantcases en gerichte advertenties worden de trainingen en adviezen van The People Skillz Company meer zichtbaar.

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Het resultaat

De eerste fase was direct een succes: het aantal leads en inschrijvingen schoot omhoog. Dit bewees meteen de meerwaarde van onze flexibele aanpak. Al na een paar maanden ontstond er ruimte om het bereik verder te vergroten. We breidden de samenwerking uit met een impactvol videoproject, waardoor TPSC hun visie en expertise op een krachtige manier visueel kon presenteren. Met deze stevige basis heeft TPSC haar slagkracht bewezen en zijn ze helemaal klaar voor verdere, meetbare groei.

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De aanpak

De oplossing was simpel en effectief: we zetten direct Anne, een van onze online marketeers, in. Dit gaf TPSC de flexibiliteit om direct strategische denkkracht toe te voegen en op te schalen wanneer dat nodig was. In nauwe samenwerking met de Sales & Marketing Manager zorgden we voor een snelle, professionele start. Anne voert hierbij de regie over de contentplanning, e-mailmarketing, de website, webinars en de campagnes op LinkedIn en Google Ads.

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Strategische opschaling

Na de eerste successen van Anne met contentmarketing en marketing automation was TPSC klaar voor de volgende stap. Anne was verantwoordelijk voor de coördinatie en doorontwikkeling van de content, inclusief website-optimalisaties, en fungeert als sparringpartner in dagelijkse en strategische marketingbeslissingen. Hieruit kwamen veel actiepunten en om meer impact te maken, hebben we de samenwerking strategisch uitgebreid.

Zo sloot Dianne aan voor een videoproject dat de content van TPSC een enorme boost gaf. Met twee nieuwe klantcases en veel videomateriaal rondom de leiderschapstraining heeft TPSC nu een waardevolle database aan beelden voor de lange termijn.

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Het tussentijdse resultaat

Het resultaat? Een vernieuwde website, een ijzersterke CRM-fundering in Hubspot, een landelijke contentstrategie vol menselijke verhalen, en een emotionele bioscoopcampagne in samenwerking met Endeavour.

Lees verder hoe onze online marketeers het fonds helpen om de toekomst van parkinson-onderzoek veilig te stellen.

“De samenwerking met Endeavour Heroes helpt ons om onze online marketing verder te professionaliseren. We hebben nu niet alleen extra capaciteit, maar ook iemand die inhoudelijk meedenkt over hoe we onze doelstellingen online beter kunnen realiseren.”

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Een ambitieuze uitdaging

Al 27 jaar is Stichting ParkinsonFonds een baken voor parkinson-onderzoek. Sinds de komst van een nieuwe directeur in 2023 besloot het fonds dat het tijd was voor verandering. Na jarenlang (belangrijk) werk op de achtergrond, wilden ze zich meer online profileren en zichtbaar worden voor de buitenwereld. Maar de missie werd groter: in 2030 willen ze €10 miljoen voor parkinson-onderzoek ophalen.

De grootste uitdaging? Trouwe donateurs van Stichting ParkinsonFonds worden ouder, dus het was hoog tijd om de online motor aan te zetten en een jongere doelgroep te bereiken. De basis was alleen nog niet op orde: de website was flink verouderd en cruciale donateursdata stond nog extern opgeslagen. Ze hadden dus snel specialisten nodig die zowel de technische kant als de content voor de doelgroep konden aanpakken. Yannick is halverwege 2023 gestart met de basis, zoals het vernieuwen van de website. Toen de behoefte ontstond om ook serieus werk te maken van social media en content, is Roosmarijn in de zomer van 2024 aangehaakt.

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De aanpak die werkt

Focus en kwaliteit: Doordat Roosmarijn de content overnam kon Yannick zich volledig richten op de techniek achter de website en de complexe datamigratie naar Hubspot.
Actief fondsenwerven: Roosmarijn organiseert de deelname van het fonds aan grote sportevenementen (zoals de 4-Daagse of Amsterdam Marathon). Dit is dé manier om de jongere, actievere doelgroep te bereiken.
Regie en aansturing: Roosmarijn coördineert naast de content ook externe partijen (PR-bureau, DM-bureau, Digital Agency Endeavour), waardoor het fonds optimaal profiteert van specialistische kennis zonder extra overhead.
High-end content & tools: Er wordt niet alleen gewerkt met het creatieve team van Endeavour voor de nieuwe bioscoopcampagne over dansen voor parkinson, maar ook met AI tools en specialistische database support vanuit het Hubspot-team.

Trots op de samenwerking

Wat deze opdracht zo bijzonder en succesvol maakt, is de verbinding met de maatschappelijke missie van Stichting ParkinsonFonds. De marketeers ervaren de impact van hun werk dagelijks door het contact met patiënten en mantelzorgers, wat hen enorme energie geeft. Cruciaal is ook het wederzijdse vertrouwen: het fonds geeft Yannick en Roosmarijn veel vrijheid om de strategie te bepalen, en ze vullen elkaar perfect aan in hun rollen. Het feit dat ze als één team opereren (zowel met elkaar als met de interne medewerkers en Endeavour-collega’s) maakt deze langdurige samenwerking extreem waardevol.

Yannick (online marketeer) is al twee jaar onderdeel van Stichting ParkinsonFonds en legt de fundering. Yannick is de specialist die de websitemigratie heeft opgepakt en nu de complexe Hubspot-migratie (data & automation) leidt. Dit betekent: het moderniseren van de database (van postadres naar e-mail) om échte datagrip te krijgen voor personalisatie.
Roosmarijn (contentspecialist) zorgt voor de impact en de verhalen. Sinds haar komst is Roosmarijn constant onderweg in Nederland om patiënten, verpleegkundigen en mantelzorgers te interviewen. Die krachtige, persoonlijke verhalen vormen de brandstof voor álle communicatie.

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Het resultaat

Een grote hoeveelheid content verzamelen en zo samenstellen dat je de beste klantervaring verzorgt is geen kleine taak. Combineer dat met het aanhouden van een strakke huisstijl en stakeholder management en het is niet gek dat je een echte specialist nodig hebt. Gelukkig was Bol bij Endeavour Heroes bij de juiste agency. Het resultaat: \"Het mooiste Speelgoedboek\" wederom weer als stempel van het feestdagenseizoen, met een bijbehorende app voor de kids om onder andere al hun wensen mee bij te houden.

De uitdaging

Een speelgoedboek met een heuse legacy opvolgen is niet zomaar wat. Elk product moet zorgvuldig worden gekozen, gepresenteerd met pakkende teksten en sterke beelden, en logisch worden gecategoriseerd. Daarnaast vereist het boek een slimme balans tussen commerciële doelen en inspirerende content. De oplossing? Een gemotiveerde en effectieve contentmarketeer om het team te versterken.

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De aanpak

Wat Jesse persoonlijk veel voldoening gaf, was zijn rol in de contentcreatie. Jesse redigeerde en selecteerde content van leveranciers en copywriters, maar had ook een inhoudelijke stem in het ontwikkelen van tekstuele en visuele quizzen. Deze combinatie van creativiteit en coördinatie paste perfect bij zijn manier van werken.

Daarnaast was Jesse nauw betrokken bij de ontwikkeling van een nieuw, op maat gemaakt contentmanagementsysteem (CMS). Samen met programmeurs heeft Jesse nagedacht over de structuur en gebruiksvriendelijkheid van de UX: hoe leveranciers content kunnen uploaden, bekijken en goedkeuren.

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Hier ben ik trots

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Meetbare impact

De aanpak bij Ksyos leverde snel resultaat op. Zowel het websiteproject als de socialmediakanalen lieten binnen korte tijd duidelijke verbeteringen zien.

Het bedrijf

Ksyos is een digitaal ziekenhuis dat medisch-specialistische zorg dichter bij de patiënt brengt: in de wijkpraktijk of zelfs thuis. Door slimme digitale oplossingen worden patiënten voor laag-complexe zorg geholpen door hun eigen huisarts, met ondersteuning van een specialist op afstand. Alleen complexe gevallen worden doorgestuurd naar het ziekenhuis. Zo wordt de patiënt sneller geholpen en nemen wachttijden af.

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DE Uitdaging

De bestaande website van Ksyos bood onvoldoende duidelijkheid over de zorgprocessen, miste aparte patiëntenpagina's en had een onsamenhangende structuur. Het doel was om een moderne en toegankelijke site te realiseren, die beter aansloot bij de verschillende doelgroepen en de professionele uitstraling van Ksyos versterkte.

DE aanpak

Sanne begeleidde het volledige contenttraject voor de nieuwe website. Dit omvatte het organiseren van inputsessies met productspecialisten, het schrijven van briefings voor de copywriter en het factchecken en redigeren van ruim 30 teksten. Daarbij hield ze scherp in de gaten dat de tone of voice per doelgroep klopte en dat de site logisch en gebruiksvriendelijk werd ingericht.

Daarnaast ondersteunde Sanne het communicatieteam in de dagelijkse praktijk. Ze schreef nieuwsbrieven, ontwikkelde folders en creëerde socialmediacontent voor LinkedIn. Met tools als LaPosta, Coosto en Miro bracht ze structuur in de contentplanning en zorgde voor consistentie en kwaliteit.

Het Resultaat

Het contenttraject voor de website werd binnen drie maanden volledig afgerond. De nieuwe teksten zijn helder, doelgroepgericht en sluiten beter aan bij zowel patiënten als zorgverleners. Ook op social media leverde de inzet van Sanne concrete groei op. Daarmee heeft Ksyos niet alleen een duidelijke stap gezet richting een betere website, maar ook hun zichtbaarheid en betrokkenheid vergroot.

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Title

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Ons werk

Het resultaat

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De uitdaging

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meer dan tijdelijke capiciteit

De uitdaging

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Strategische opschaling

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Een ambitieuze uitdaging

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De uitdaging

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Meetbare impact

Het bedrijf

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Het Resultaat

Title

Duurzame strategie vergroot organische zichtbaarheid van AM.PM

Tijdelijke versterking zorgt voor continuïteit bij brandwebbing

Een sterk fundament voor The People Skillz Company

Dubbele marketingversterking bij Stichting ParkinsonFonds

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Binnen 3 maanden een volledig contenttraject voor Ksyos

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De uitdaging

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De aanpak

meer dan tijdelijke capiciteit

De uitdaging

Het resultaat

De aanpak

Strategische opschaling

Het tussentijdse resultaat

Een ambitieuze uitdaging

De aanpak die werkt

Trots op de samenwerking

Het resultaat

De uitdaging

De aanpak

Hier ben ik trots

Meetbare impact

Het bedrijf

DE Uitdaging

DE aanpak

Het Resultaat

Title

Duurzame strategie vergroot organische zichtbaarheid van AM.PM

Tijdelijke versterking zorgt voor continuïteit bij brandwebbing

Een sterk fundament voor The People Skillz Company

Dubbele marketingversterking bij Stichting ParkinsonFonds

Het mooiste speelgoedboek bij Bol

Binnen 3 maanden een volledig contenttraject voor Ksyos

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