19 aug 2025
tags: ![{text=SEO, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=seo, type=EXTERNAL}}}, {text=Digitaal talent, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=digitaal talent, type=EXTERNAL}}}, {text=13 aug 2025}, {text=Redactie Heroes, link={url={href=/specialist/redactie, type=EXTERNAL}}}]!
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\n
• Zoekwoordonderzoek
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• Concurrentie-analyse
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• Navigatiestructuur opstellen
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• SEO strategie opzetten
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• Inrichten van tools om te kunnen meten, analyseren
  
  
\n

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Maar eerst, wat is SEO eigenlijk? SEO staat voor Search Engine Optimization. Een SEO specialist zorgt ervoor dat je relevante bezoekers krijgt via de organische zoekresultaten van zoekmachines. In Nederland is Google veruit de grootste zoekmachine. Hierin heb je twee type zoekresultaten: gesponsorde zoekresultaten en organische resultaten.

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Het belangrijkste voor Google is om de meest relevante zoekresultaten als eerste te tonen. Hoe relevant jouw pagina is wordt bepaald door het algoritme van Google en is afhankelijk van verschillende factoren, namelijk techniek, content en autoriteit. Dit zijn de drie factoren waar een SEO specialist invloed op kan uitoefenen.

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