19 aug 2025
tags: ![{text=Digitaal talent, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=digitaal talent, type=EXTERNAL}}}, {text=SEA, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=sea, type=EXTERNAL}}}, {text=13 aug 2025}, {text=Redactie Heroes, link={url={href=/specialist/redactie, type=EXTERNAL}}}]!
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Hoe we dat voor elkaar kunnen krijgen? Daar schreef ik een stuk over voor Frankwatching. Spoiler: Het heeft te maken met hoe we het uitfaseren van third-party cookies als reset-knop kunnen gebruiken. Een reset die hard nodig is om het anders te doen. Om advertising als geheel relevanter, maar vooral ook aangenamer te maken.

\n

,, Great advertising is the best builder of trust. so yes, we need to sort out the industry but we also need to get back to great ads. – Keith Weed”

\n

En wie weet… Misschien kan ik dan over twee jaar de vraag ‘waarom werk jij in advertising?’ met volle trots beantwoorden met: “Omdat ik mensen wil verbinden met de merken die er voor hen toe doen. En omdat wij – als biljoenenindustrie – grote sociale veranderingen teweeg kunnen brengen.” Het doet mij goed dat wij bij Endeavour Heroes er in ieder geval wel al zo in staan. Geef jij het stokje door? Lees het volledige stuk op Frankwatching.

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