29 aug 2025
tags: ![{text=AI, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=ai, type=EXTERNAL}}}, {text=Content, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=content, type=EXTERNAL}}}, {text=29 aug 2025}, {text=Sanne Harmes, link={url={href=/specialist/sanne, type=EXTERNAL}}}]!
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Inhoudsopgave

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1. \n

   Wat is GEO content?

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\n
2. \n

   Waarom is GEO-content belangrijk?

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\n
3. \n

   Wat is het verschil tussen SEO en GEO?

   \n
\n
4. \n

   Hoe maak je GEO-content?

   \n
\n
5. \n

   Hulp nodig bij GEO-content?

   \n
\n

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1. Wat is GEO-content?

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GEO staat voor ‘Generative Engine Optimization’, een nieuwe vorm van SEO (Search Engine Optimization) die zich richt op vindbaar worden in AI-zoekmachines en chatbots. Met GEO content bedoelen we dus content die zo is opgesteld dat tools als ChatGPT of Googles SGE (het gegenereerde tekstblok boven de zoekresultaten) het oppikken en gebruiken in hun antwoorden. In plaats van te concurreren om de hoogste positie in Google, wil je met GEO dat jouw website of product genoemd wordt door een AI in het antwoord. 

Dit vraagt om een andere mindset dan traditionele SEO. Een chatbot stelt namelijk zelf een antwoord samen uit beschikbare content en noemt hooguit terloops een bron. Het werkt dus niet zoals een traditionele zoekmachine die een lijstje met links toont waar je als bezoeker zelf op kunt klikken voor een antwoord. GEO-content is content die voor AI-systemen makkelijk te interpreteren is, met duidelijke informatie en geschreven met autoriteit. Door je content zo te schrijven vergroot je de kans dat jouw informatie in een gegenereerd antwoord terechtkomt.

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2. Waarom is GEO belangrijk?

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Zoals ik hierboven al benoemde omarmen steeds meer mensen AI-tools bij het zoeken naar informatie en aanbevelingen. Bovendien verschijnt het AI-overzicht van Googles SGE prominent bovenaan de pagina en trekt zo de aandacht weg van de klassieke zoekresultaten. 

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Voor bedrijven en marketeers betekent dit dat je zichtbaarheid niet langer alleen afhangt van je Google-ranking.  Je kunt hoog in Google staan, maar als ChatGPT of een ander AI-systeem jouw merk niet noemt, dan mis je alsnog de klant. Anders gezegd: als jouw organisatie niet opduikt in de antwoorden van AI-assistenten, ben je voor een groeiende groep zoekers onzichtbaar. Met GEO-content vergroot je de kans dat jouw expertise, diensten of producten genoemd worden waar (potentiële) klanten hun vragen stellen. 

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3. Wat is het verschil tussen SEO en GEO?

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SEO en GEO hebben allebei vindbaarheid als doel, maar de aanpak verschilt. Waar SEO vooral gericht is op hoger scoren in Google, wil je met GEO dat jouw content wordt opgepikt door AI-chatbots en opgenomen in hun antwoorden. 

Bovendien analyseren AI-zoekmachines je pagina op een andere manier dan Google. Ze breken je content op in kleinere stukken en zoeken naar de meest relevante informatie. Kleinere, gespecialiseerde websites maken in AI-antwoorden dan ook net zoveel kans om genoemd te worden als grote namen. AI kiest namelijk voor de beste inhoud, niet per definitie de bekendste bron. Hier liggen dus zeker kansen, ook als je nog niet zoveel naamsbekendheid hebt!

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4. Hoe maak je GEO-content?

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Nu we weten waarom GEO-content belangrijk is, is de grote vraag: hoe pak je het aan? Hieronder vind je een aantal praktische tips om je content AI-vriendelijk te maken:

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Denk vanuit vragen van je doelgroep

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Bedenk welke vragen jouw klanten aan een AI zouden stellen over jouw product of dienst en beantwoord die vragen duidelijk in je content. Je kunt hierbij bijvoorbeeld een FAQ-sectie gebruiken of duidelijke koppen. Ook langere, natuurlijk geformuleerde zoekopdrachten (zoals ‘Hoe los ik X op?’ of ‘Wat is de beste [jouw product]?’) kun je letterlijk in je tekst opnemen. Door dit te doen snapt de AI direct dat jouw pagina relevant is voor die vraag.

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Maak je content duidelijk en gestructureerd

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Deel je tekst op in overzichtelijke stukken met duidelijke tussenkoppen, korte alinea’s en eventueel opsommingen met bulletpoints. Hoe logischer de opbouw, hoe makkelijker een AI het juiste fragment uit jouw tekst pakt als antwoord. 

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Gebruik relevante termen, feiten en bronnen

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Als je wil dat AI jou als betrouwbare input ziet, dan moet je die betrouwbaarheid ook laten zien. Gebruik hiervoor E-E-A-T-signalen, zoals statistieken, onderzoeken of citaten. Noem bijvoorbeeld concrete data, interview of citeer een expert of beschrijf een praktijkvoorbeeld.

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Werk je content regelmatig bij

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AI-modellen geven voorkeur aan actuele informatie bij het genereren van hun antwoorden. Houd je content daarom actueel, vooral voor onderwerpen die evolueren. Loop dus om de zoveel tijd je content na en update deze met recente informatie. Voeg ontwikkelingen toe, nieuwe voorbeelden of recentere data.

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Vergroot je aanwezigheid (buiten je eigen website)

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Een generatieve AI haalt kennis van het hele internet en daarom is het belangrijk om op zoveel mogelijk plekken aanwezig te zijn. Denk hierbij aan sociale media en nieuwsartikelen, maar bijvoorbeeld ook specifieke vragenfora zoals Reddit. Probeer aanwezig te zijn op alle plekken waar een AI-model informatie vandaan zou kunnen halen.

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5. Hulp nodig bij GEO-content?

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Als je zichtbaar wilt blijven nu AI-gegenereerde antwoorden de overhand nemen, is GEO-content dus onmisbaar. Het vergt wat aanpassingen in je contentstrategie, maar het goede nieuws is dat iedereen ervan kan profiteren. Wie nu inzet op duidelijke, waardevolle content die AI-proof is, staat morgen een stap voor op de concurrentie.

Heb je hulp nodig om jouw content AI-vriendelijk te maken? Bij Endeavour Heroes staan onze contentspecialisten klaar om je hierbij te helpen. Bekijk onze online marketingdiensten of neem contact met ons op om te zien hoe je jou kunnen helpen met GEO-content. 

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