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Teksten gecheckt en geredigeerd

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Meetbare impact

\n

De aanpak bij Ksyos leverde snel resultaat op. Zowel het websiteproject als de socialmediakanalen lieten binnen korte tijd duidelijke verbeteringen zien.

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Het bedrijf

\n

Ksyos is een digitaal ziekenhuis dat medisch-specialistische zorg dichter bij de patiënt brengt: in de wijkpraktijk of zelfs thuis. Door slimme digitale oplossingen worden patiënten voor laag-complexe zorg geholpen door hun eigen huisarts, met ondersteuning van een specialist op afstand. Alleen complexe gevallen worden doorgestuurd naar het ziekenhuis. Zo wordt de patiënt sneller geholpen en nemen wachttijden af.

\n

 

\n

DE Uitdaging

\n

De bestaande website van Ksyos bood onvoldoende duidelijkheid over de zorgprocessen, miste aparte patiëntenpagina's en had een onsamenhangende structuur. Het doel was om een moderne en toegankelijke site te realiseren, die beter aansloot bij de verschillende doelgroepen en de professionele uitstraling van Ksyos versterkte.

\n

 

\n

DE aanpak

\n

Sanne begeleidde het volledige contenttraject voor de nieuwe website. Dit omvatte het organiseren van inputsessies met productspecialisten, het schrijven van briefings voor de copywriter en het factchecken en redigeren van ruim 30 teksten. Daarbij hield ze scherp in de gaten dat de tone of voice per doelgroep klopte en dat de site logisch en gebruiksvriendelijk werd ingericht.

\n

Daarnaast ondersteunde Sanne het communicatieteam in de dagelijkse praktijk. Ze schreef nieuwsbrieven, ontwikkelde folders en creëerde socialmediacontent voor LinkedIn. Met tools als LaPosta, Coosto en Miro bracht ze structuur in de contentplanning en zorgde voor consistentie en kwaliteit.

\n

 

\n

Het Resultaat

\n

Het contenttraject voor de website werd binnen drie maanden volledig afgerond. De nieuwe teksten zijn helder, doelgroepgericht en sluiten beter aan bij zowel patiënten als zorgverleners. Ook op social media leverde de inzet van Sanne concrete groei op. Daarmee heeft Ksyos niet alleen een duidelijke stap gezet richting een betere website, maar ook hun zichtbaarheid en betrokkenheid vergroot.

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Title

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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