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resultaten

\n

De volledige levenscyclus van het project begeleid, van concept tot lancering. Daarbij werden verschillende partijen aangestuurd: stakeholders voor input, een websitebouwer voor de ontwikkeling van de site, een creatief team en externe specialisten voor het logo, brandbook en copywriting.

\n

Daarnaast werd onderzoek gedaan naar de buyer personas van RiskSphere, en werd de basis gelegd voor de merkidentiteit. Vragen als ‘Waar staat RiskSphere voor?’ en ‘Hoe willen we overkomen?’ stonden hierbij centraal. De inzet van brand archetypes hielp bij het formuleren van een heldere missie en een sterk merkverhaal. Hard work pays off: binnen zes maanden werden al mooie resultaten geboekt.

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De aanpak

\n

Voor RiskSphere werd een centrale projectmanager ingezet als aanspreekpunt voor alle marketingactiviteiten, die de schakel vormde tussen stakeholders, collega’s en externe partijen. Het CRM werd ingericht in HubSpot, inclusief workflows en automatische leadverwerking vanuit de website.

\n

De nieuwe WordPress-website werd in samenwerking met een ontwikkelaar gebouwd en volledig meetbaar gemaakt via Google Tag Manager en GA4. Ook de merkpositionering kreeg vorm met behulp van brand archetypes: RiskSphere profileert zich als een combinatie van ‘Sage’ en ‘Hero’, wat richting gaf aan de tone-of-voice en het design.

\n

Op social media werd gestart met het activeren van het netwerk van de oprichters, wat al snel leidde tot de eerste groei op LinkedIn. Rubrieken, templates en de eerste blogs zijn opgesteld, zodat RiskSphere klaar is voor verdere contentontwikkeling.

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