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De resultaten
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Naast het beheren van de website ben ik verantwoordelijk voor de LinkedIn-pagina van WorkFamily Solutions. Het voornaamste doel van deze pagina is om merkbekendheid te creëren en verkeer naar de website genereren. Hiervoor schrijf ik content die interactie oproept en de doelgroep naar de website doorverwijst.
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In de paar maanden na de livegang hebben we al een publiek opgebouwd van 212 volgers op LinkedIn en 2,3K unieke bezoekers op de website. Ik hoop dit aantal de komende maanden nog verder te kunnen uitbreiden.
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De uitdaging
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Vanaf het begin ben ik nauw betrokken geweest bij het opzetten van WorkFamily Solutions. We begonnen met het uitdenken van de website: welke informatie willen we waar hebben staan en hoe moet een pagina eruit zien? Hiervoor heb ik veel samengewerkt met de developers en het was interessant om mee te denken over het visuele aspect van de website. Nu de website live is, zorg ik dat deze up-to-date blijft en wordt aangevuld met nieuwe, interessante content.
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De aanpak
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Maartje gebruikt verschillende kanalen om WorkFamily Solutions zo goed mogelijk te ondersteunen. Door het opzetten van de website en de LinkedIn pagina te optimaliseren:
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Voor WorkFamily Solutions heb ik vanaf het begin bijgedragen aan het opzetten en ontwerpen van de website. Dit omvatte het plannen van de structuur, het bepalen van de inhoud, en het samenwerken met developers voor het visuele ontwerp. Na de livegang zorg ik ervoor dat de website up-to-date blijft en aangevuld wordt met nieuwe, interessante content om de doelgroep te blijven betrekken en te informeren.
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Als beheerder van de LinkedIn-pagina van WorkFamily Solutions focus ik op het vergroten van de merkbekendheid en het genereren van verkeer naar onze website. Ik ontwikkel boeiende content die interactie stimuleert en onze doelgroep aanmoedigt om onze website te bezoeken. Dit heeft geleid tot een groei in het aantal volgers en unieke bezoekers.
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