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Resultaten

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Door een combinatie te maken van verschillende kanalen werden mooie resultaten behaald. Na een uitgebreide analyse van de huidige verbeterpunten konden in 3 maanden maar liefst 221 nieuwe medewerkers worden geworven.

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de aanpak

\n

Voor McDonald’s werd een gerichte online strategie opgezet, gebaseerd op duidelijke pijnpunten en verbeterkansen. Een slimme SEA-aanpak met sterke copy zorgde voor bijna een verdubbeling van het aantal sollicitaties. Daarnaast leidde een verbeterde SEO-strategie tot een meer dan verdrievoudigd resultaat op de vacaturepagina’s.

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