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resultaten

\n

De start bij Magnus Black stond in het teken van website-optimalisatie. Daarvoor hebben onze Heroes het merk helemaal ge-rebrand, met een nieuw logo en huisstijl. Vervolgens hebben ze doelgroepen geformuleerd en hun customer journey uitgewerkt. Voor die doelgroepen en fasen in de customer journey hebben ze specifieke content gecreëerd om hun vragen te beantwoorden. Hiermee ging ook de SEO-waarde van de website omhoog. Content is ook betaald weggezet via LinkedIn en Google.

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de aanpak

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Voor Magnus Black werd een volledige rebranding doorgevoerd, inclusief een nieuwe website, tone-of-voice en contentstrategie. Parallel daaraan werd een brede online strategie ontwikkeld om het merk sterk te positioneren. SEA-campagnes speelden hierin een sleutelrol en zorgden direct voor zichtbaarheid én nieuwe klanten.

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