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Het resultaat

\n

Door de inzet van online marketing werkzaamheden zijn de resultaten continu aan het stijgen. Iedere maand presteert de webshop beter dan de maanden ervoor. Een van de doelen is om het bouncepercentage zo laag mogelijk te krijgen. Door steeds gerichter te adverteren en de doelgroep zo specifiek mogelijk te maken wordt dit percentage steeds lager.

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De uitdaging

\n

Het hoofddoel was om de webshop uit te breiden en te verbeteren. Goed inspelen op de markt was en blijft essentieel. Zo is de markt voor sommige producten seizoensafhankelijk, het heeft bijvoorbeeld geen zin om groots in te zetten op oliebollen in de lente. Vooral richting december en de feestdagen moet je de content die je je klanten voorschotelt goed op hun zoekintentie laten inspelen. Daarnaast mistte er goede conversion tracking. Het meetinstrument achter de webshop was niet correct ingericht. Hierdoor was het lastiger te achterhalen waar bepaalde conversies vandaan kwamen en hierop in te spelen. Geen probleem natuurlijk voor een goeie specialist.

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De aanpak

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Jordi hanteerde een integrale aanpak waarbij e-mailmarketing, social advertising, SEO, SEA en webshopoptimalisatie nauw op elkaar waren afgestemd. Via slimme mailflows richte hij zich op winkelmandverlaters en heeft hij up- en cross-selling ingezet om herhaalaankopen te stimuleren. Op social targete werd gericht op doelgroepsegmenten en werden retargetingcampagnes ingezet, vooral rond kortingsacties en veelbekeken producten. SEO-wise optimaliseerde hij productpagina’s op basis van zoekwoordanalyses, terwijl via Google Ads zowel generieke als merkcampagnes werden beheerd. De webshop hield werd actueel en conversiegericht, met oog voor UX en relevante productpresentatie. Maandelijks analyseerde hij prestaties, klantgedrag en verkeer, en vertaalde dit naar concrete optimalisaties. Ook ondersteunde hij de back-end waar nodig, in samenwerking met het service- en salesteam.

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Hier ben ik trots op

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Door de inzet van online marketing waren de resultaten continu aan het stijgen. Iedere maand presteerde de webshop beter dan de maanden ervoor. Een van de doelen was om het bouncepercentage zo laag mogelijk te krijgen. Door steeds gerichter te adverteren en de doelgroep zo specifiek mogelijk te maken werd dit percentage steeds lager!

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