Ons werk

Voor The People Skillz Company is investeren in mensen de absolute noodzaak. Zij geloven in wederkerigheid: organisaties die goed zijn voor hun medewerkers, krijgen medewerkers die goed zijn voor de organisatie. Zo helpen zij andere bedrijven het maximale uit hun team te halen.

De uitdaging

The People Skillz Company (TPSC) helpt organisaties hun menselijk potentieel te verzilveren. Ze benaderde Endeavour Heroes met een ambitieuze vraag: hoe kunnen wij onze groei in sales en marketing snel en efficiënt opschalen? Zij zochten niet zomaar een dienst, maar een partner die flexibele, directe expertise kon leveren om hun interne slagkracht te vergroten.

De focus van TPSC ligt op hun kerntaak: het verbeteren van people skills en betrokkenheid. De uitdaging lag in het versnellen van de commerciële groei zónder de vaste lasten en het risico van een fulltime marketeer. De behoefte was duidelijk: snelheid, kwaliteit en de mogelijkheid om op en af te schalen in marketingcapaciteit, volledig afgestemd op de huidige bedrijfsfases.

Het doel is om het merk meer in de steigers te zetten. Met een nieuwe website, nieuwe huisstijl staat er al een sterke basis. Maar meer naamsbekendheid en bereik zijn nodig om ook nieuwe klanten te werven. Daarvoor zijn onze online marketeers ideaal om in te zetten. Met slimme ideeën voor content, marketing automation, video, klantcases en gerichte advertenties worden de trainingen en adviezen van The People Skillz Company meer zichtbaar.

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Testimonials":{"body":{"module_id":191630787505,"slides":[{"author":"Annet van Duren","author_image":{"alt":"annet-tpsc","height":5192,"max_height":600,"max_width":429,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/annet-tpsc.jpg","width":3709},"role":"Oprichter, The People Skillz Company","text":"Wij ervaren onze hero Anne echt als een partnerschap, alsof ze ‘een van ons is’. Met dezelfde drijfveren en motivatie om te experimenteren, te zien wat werkt en keuzes te maken die echt passen bij ons en wat we doen.","title":"What people say"}]},"child_css":{},"css":{},"id":"Testimonials","label":null,"module_id":191630787505,"name":"Testimonials","order":34,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

Het resultaat

De eerste fase was direct een succes: het aantal leads en inschrijvingen schoot omhoog. Dit bewees meteen de meerwaarde van onze flexibele aanpak. Al na een paar maanden ontstond er ruimte om het bereik verder te vergroten. We breidden de samenwerking uit met een impactvol videoproject, waardoor TPSC hun visie en expertise op een krachtige manier visueel kon presenteren. Met deze stevige basis heeft TPSC haar slagkracht bewezen en zijn ze helemaal klaar voor verdere, meetbare groei.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

De aanpak

De oplossing was simpel en effectief: we zetten direct Anne, een van onze online marketeers, in. Dit gaf TPSC de flexibiliteit om direct strategische denkkracht toe te voegen en op te schalen wanneer dat nodig was. In nauwe samenwerking met de Sales & Marketing Manager zorgden we voor een snelle, professionele start. Anne voert hierbij de regie over de contentplanning, e-mailmarketing, de website, webinars en de campagnes op LinkedIn en Google Ads.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":33,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"

Strategische opschaling

Na de eerste successen van Anne met contentmarketing en marketing automation was TPSC klaar voor de volgende stap. Anne was verantwoordelijk voor de coördinatie en doorontwikkeling van de content, inclusief website-optimalisaties, en fungeert als sparringpartner in dagelijkse en strategische marketingbeslissingen. Hieruit kwamen veel actiepunten en om meer impact te maken, hebben we de samenwerking strategisch uitgebreid.

Zo sloot Dianne aan voor een videoproject dat de content van TPSC een enorme boost gaf. Met twee nieuwe klantcases en veel videomateriaal rondom de leiderschapstraining heeft TPSC nu een waardevolle database aan beelden voor de lange termijn.

Daarnaast vroeg de groei van het bedrijf om extra scherpte in de koers. Een marketingstrateeg van Endeavour heeft de plannen tegen het licht gehouden en verder aangescherpt. Dit vormt de basis voor een grote brandingcampagne die gelanceerd is voor maximaal resultaat.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":36,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_video_2":{"body":{"value":true},"child_css":{},"css":{},"id":"show_video_2","label":"Show 2nd video with caption","name":"show_video_2","order":13,"smart_type":null,"styles":{},"type":"boolean"}}},{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/de-graaf-bakeries/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"193588477445","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Anne%20Diederik.jpg","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751292216015,"deletedAt":0,"displayName":"Anne Diederik","email":"","facebook":"","fullName":"Anne Diederik","gravatarUrl":null,"hasSocialProfiles":false,"id":191980473672,"label":"Anne Diederik","language":"nl-nl","linkedin":"","name":"Anne Diederik","portalId":8736211,"slug":"anne-diederik","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751379756769,"userId":null,"username":null,"website":""},"blogAuthorId":191980473672,"blogAuthorIdList":[191980473672],"blogAuthorList":[{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Anne%20Diederik.jpg","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751292216015,"deletedAt":0,"displayName":"Anne Diederik","email":"","facebook":"","fullName":"Anne Diederik","gravatarUrl":null,"hasSocialProfiles":false,"id":191980473672,"label":"Anne Diederik","language":"nl-nl","linkedin":"","name":"Anne Diederik","portalId":8736211,"slug":"anne-diederik","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751379756769,"userId":null,"username":null,"website":""}],"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/e-mail%20handtekening%20fotos%20Heroes/Anne%20Diederik.jpg","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751292216015,"deletedAt":0,"displayName":"Anne Diederik","email":"","facebook":"","fullName":"Anne Diederik","gravatarUrl":null,"hasSocialProfiles":false,"id":191980473672,"label":"Anne Diederik","language":"nl-nl","linkedin":"","name":"Anne Diederik","portalId":8736211,"slug":"anne-diederik","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751379756769,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1753797684119,"createdByAgent":null,"createdById":76991702,"createdTime":1753797684119,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"editorVersion":"1.0","enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","featuredImageAltText":"De Graaf Bakeries","featuredImageHeight":907,"featuredImageLength":0,"featuredImageWidth":1360,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1725946200000,"generateJsonLdEnabledOverride":true,"globalBlockOverrides":{},"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","id":193588477445,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"54% groei in transacties voor De Graaf Bakeries","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"marketingCampaignGuids":[],"meta":{"include_default_custom_css":false,"enable_domain_stylesheets":false,"enable_layout_stylesheets":false,"attached_stylesheets":[],"featured_image_height":907,"featured_image_width":1360,"post_summary":null,"has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","tag_ids":[192891225659,192178712471,186327788610,192889709993],"topic_ids":[192891225659,192178712471,186327788610,192889709993],"campaign_name":null,"campaign_utm":null,"enable_google_amp_output_override":false,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","featured_image_alt_text":"De Graaf Bakeries","head_html":null,"is_crawlable_by_bots":false,"link_rel_canonical_url":"","meta_description":"De Graaf Bakeries moest tijdelijk een vacature vullen. Iemand die de webshop kon uitbreiden en verbeteren. Jordi bleek de ideale match!","post_body":null,"public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"layout_sections":{},"publish_immediately":false,"published_by_id":81217395,"published_at":1759498905287,"scheduled_update_date":0,"blog_publish_to_social_media_task":"DONE_NOT_SENT","rss_body":null,"rss_summary":null,"blog_post_schedule_task_uid":null},"metaDescription":"De Graaf Bakeries moest tijdelijk een vacature vullen. Iemand die de webshop kon uitbreiden en verbeteren. Jordi bleek de ideale match!","metaKeywords":null,"name":"54% groei in transacties voor De Graaf Bakeries","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/Maartje-Kindergarden.jpg","nextPostFeaturedImageAltText":"Kindergarden","nextPostName":"Nieuwe website voor de nieuw propositie van Kindergarden","nextPostSlug":"cases/kindergarden/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"xJnLiPzb","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/vrouw%20leest%20in%20boek%20De%20kracht%20van%20People%20skills%20van%20Annet%20van%20Duren.webp","previousPostFeaturedImageAltText":"The People Skillz Company","previousPostName":"Een sterk fundament voor The People Skillz Company","previousPostSlug":"cases/the-people-skillz-company/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1725946200000,"publishDateLocalTime":1725946200000,"publishDateLocalized":{"date":1725946200000,"format":"medium","language":null},"publishImmediately":false,"publishTimezoneOffset":null,"publishedAt":1759498905287,"publishedByEmail":null,"publishedById":81217395,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/de-graaf-bakeries/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1773841305206,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/7e6981e9-e2a1-42d0-8ca1-2c813ec1e350.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/de-graaf-bakeries/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186327788610,192178712471,192889709993,192891225659],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739959137326,"deletedAt":0,"description":"","id":186327788610,"label":"Social & Influencer","language":"nl-nl","name":"Social & Influencer","portalId":8736211,"slug":"social-influencer","translatedFromId":null,"translations":{},"updated":1739959137326},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1751615489986,"deletedAt":0,"description":"","id":192178712471,"label":"SEO","language":"nl-nl","name":"SEO","portalId":8736211,"slug":"seo","translatedFromId":null,"translations":{},"updated":1751615489986},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752762957393,"deletedAt":0,"description":"","id":192889709993,"label":"SEA","language":"nl-nl","name":"SEA","portalId":8736211,"slug":"sea","translatedFromId":null,"translations":{},"updated":1752762957393},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752759009976,"deletedAt":0,"description":"","id":192891225659,"label":"E-mail","language":"nl-nl","name":"E-mail","portalId":8736211,"slug":"e-mail","translatedFromId":null,"translations":{},"updated":1752759009976}],"tagNames":["Social & Influencer","SEO","SEA","E-mail"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Optimalisaties voor De Graaf Bakeries | Endeavour Heroes","tmsId":null,"topicIds":[186327788610,192178712471,192889709993,192891225659],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739959137326,"deletedAt":0,"description":"","id":186327788610,"label":"Social & Influencer","language":"nl-nl","name":"Social & Influencer","portalId":8736211,"slug":"social-influencer","translatedFromId":null,"translations":{},"updated":1739959137326},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1751615489986,"deletedAt":0,"description":"","id":192178712471,"label":"SEO","language":"nl-nl","name":"SEO","portalId":8736211,"slug":"seo","translatedFromId":null,"translations":{},"updated":1751615489986},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752762957393,"deletedAt":0,"description":"","id":192889709993,"label":"SEA","language":"nl-nl","name":"SEA","portalId":8736211,"slug":"sea","translatedFromId":null,"translations":{},"updated":1752762957393},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752759009976,"deletedAt":0,"description":"","id":192891225659,"label":"E-mail","language":"nl-nl","name":"E-mail","portalId":8736211,"slug":"e-mail","translatedFromId":null,"translations":{},"updated":1752759009976}],"topicNames":["Social & Influencer","SEO","SEA","E-mail"],"topics":[186327788610,192178712471,192889709993,192891225659],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759498905292,"updatedById":81217395,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/de-graaf-bakeries/","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":193656564772,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Ook behoefte aan een online marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":35,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_image_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"additional_label":"","additional_small_image":{"src":""},"description":"De Graaf Bakeries is producent van de lekkerste Bake-off producten. Met meer dan 33 jaar expertise bakt De Graaf Bakeries de beste oplossingen voor hun klanten. De Graaf Bakeries is wereldwijd actief. Zo vind je de producten niet alleen in de Nederlandse schappen, maar ook in het buitenland. Jordi was hier terecht gekomen om tijdelijk een vacature op te vullen, totdat er iemand voor de vaste functie aangenomen kon worden. ","header_variant":"split","image":{"alt":"Foto van koekjes van De Graaf Bakeries","height":907,"loading":"lazy","max_height":907,"max_width":1360,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_feature.webp","width":1360},"labels":[],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Optimalisaties voor De Graaf Bakeries"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"Foto van een schaal met verschillende lekkernijen van De Graaf Bakeries.","height":801,"loading":"lazy","max_height":801,"max_width":1200,"size_type":"auto","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/de_graaf_bakeries_case_feature2.webp","width":1200},"module_id":191630456676},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":27,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Endeavour Heroes heeft voor een mooie oplossing voor het beheer van onze website gezorgd die past bij de werkwijze en doelen van De Graaf Bakeries."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":26,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":191630456690,"text":" Iedere maand presteerde de webshop beter dan de maanden ervoor."},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":191630456690,"name":"Quote_2","order":33,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Meer websitebezoekers","module_id":191630456696,"value":"130%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Groei in online transacties","module_id":191630456696,"value":"54%"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"

Het resultaat

Door de inzet van online marketing werkzaamheden zijn de resultaten continu aan het stijgen. Iedere maand presteert de webshop beter dan de maanden ervoor. Een van de doelen is om het bouncepercentage zo laag mogelijk te krijgen. Door steeds gerichter te adverteren en de doelgroep zo specifiek mogelijk te maken wordt dit percentage steeds lager.

","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Testimonials":{"body":{"module_id":191630787505,"slides":[{"author":"Marco van Wijk","author_image":{"alt":"DSC_5979-2_DeGraafBakeries_Vrieshuis_Metaalweg_Spakenburg_verkleind-met-wolken_verkleind","height":1068,"max_height":1068,"max_width":1600,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/DSC_5979-2_DeGraafBakeries_Vrieshuis_Metaalweg_Spakenburg_verkleind-met-wolken_verkleind.jpg","width":1600},"role":"Marketingmanager, De Graaf Bakeries","text":"“Jordi is een gedreven zelfstandige jongen die weet wat hij doet en er voor zorgt dat de KPI’s van de webshop worden gehaald.\"","title":"Wat onze opdrachtgever zegt"}]},"child_css":{},"css":{},"id":"Testimonials","label":null,"module_id":191630787505,"name":"Testimonials","order":30,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"

De uitdaging

Het hoofddoel was om de webshop uit te breiden en te verbeteren. Goed inspelen op de markt was en blijft essentieel. Zo is de markt voor sommige producten seizoensafhankelijk, het heeft bijvoorbeeld geen zin om groots in te zetten op oliebollen in de lente. Vooral richting december en de feestdagen moet je de content die je je klanten voorschotelt goed op hun zoekintentie laten inspelen. Daarnaast mistte er goede conversion tracking. Het meetinstrument achter de webshop was niet correct ingericht. Hierdoor was het lastiger te achterhalen waar bepaalde conversies vandaan kwamen en hierop in te spelen. Geen probleem natuurlijk voor een goeie specialist.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":25,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

De aanpak

Jordi hanteerde een integrale aanpak waarbij e-mailmarketing, social advertising, SEO, SEA en webshopoptimalisatie nauw op elkaar waren afgestemd. Via slimme mailflows richte hij zich op winkelmandverlaters en heeft hij up- en cross-selling ingezet om herhaalaankopen te stimuleren. Op social targete werd gericht op doelgroepsegmenten en werden retargetingcampagnes ingezet, vooral rond kortingsacties en veelbekeken producten. SEO-wise optimaliseerde hij productpagina’s op basis van zoekwoordanalyses, terwijl via Google Ads zowel generieke als merkcampagnes werden beheerd. De webshop hield werd actueel en conversiegericht, met oog voor UX en relevante productpresentatie. Maandelijks analyseerde hij prestaties, klantgedrag en verkeer, en vertaalde dit naar concrete optimalisaties. Ook ondersteunde hij de back-end waar nodig, in samenwerking met het service- en salesteam.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":29,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"

Hier ben ik trots op

Door de inzet van online marketing waren de resultaten continu aan het stijgen. Iedere maand presteerde de webshop beter dan de maanden ervoor. Een van de doelen was om het bouncepercentage zo laag mogelijk te krijgen. Door steeds gerichter te adverteren en de doelgroep zo specifiek mogelijk te maken werd dit percentage steeds lager!

","module_id":1155639},"child_css":{},"css":{},"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":32,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_3":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_3","label":"Show results 3","name":"show_stats_3","order":7,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","label":"Show results 4","name":"show_stats_4","order":8,"smart_type":null,"styles":{},"type":"boolean"}}}]

module.labels: []