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Het resultaat

\n

Een grote hoeveelheid content verzamelen en zo samenstellen dat je de beste klantervaring verzorgt is geen kleine taak. Combineer dat met het aanhouden van een strakke huisstijl en stakeholder management en het is niet gek dat je een echte specialist nodig hebt. Gelukkig was Bol bij Endeavour Heroes bij de juiste agency. Het resultaat: \"Het mooiste Speelgoedboek\" wederom weer als stempel van het feestdagenseizoen, met een bijbehorende app voor de kids om onder andere al hun wensen mee bij te houden. 

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De uitdaging

\n

Een speelgoedboek met een heuse legacy opvolgen is niet zomaar wat. Elk product moet zorgvuldig worden gekozen, gepresenteerd met pakkende teksten en sterke beelden, en logisch worden gecategoriseerd. Daarnaast vereist het boek een slimme balans tussen commerciële doelen en inspirerende content. De oplossing? Een gemotiveerde en effectieve contentmarketeer om het team te versterken. 

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De aanpak

\n

Wat Jesse persoonlijk veel voldoening gaf, was zijn rol in de contentcreatie. Jesse redigeerde en selecteerde content van leveranciers en copywriters, maar had ook een inhoudelijke stem in het ontwikkelen van tekstuele en visuele quizzen. Deze combinatie van creativiteit en coördinatie paste perfect bij zijn manier van werken.

\n

Daarnaast was Jesse nauw betrokken bij de ontwikkeling van een nieuw, op maat gemaakt contentmanagementsysteem (CMS). Samen met programmeurs heeft Jesse nagedacht over de structuur en gebruiksvriendelijkheid van de UX: hoe leveranciers content kunnen uploaden, bekijken en goedkeuren.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":33,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"

Hier ben ik trots

\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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