19 aug 2025
tags: ![{text=AI, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=ai, type=EXTERNAL}}}, {text=Digital marketing, link={url={href=http://endeavour-8736211.hs-sites.com/onze-specialisten?selected_tag=digital marketing, type=EXTERNAL}}}, {text=15 aug 2025}, {text=Redactie Heroes, link={url={href=/specialist/redactie, type=EXTERNAL}}}]!
!{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/kennisbank/de-online-marketeer-van-de-toekomst/","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"192706468655","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1752243248306,"deletedAt":0,"displayName":"Redactie Heroes","email":"","facebook":"","fullName":"Redactie Heroes","gravatarUrl":null,"hasSocialProfiles":false,"id":192526689085,"label":"Redactie Heroes","language":"nl-nl","linkedin":"","name":"Redactie Heroes","portalId":8736211,"slug":"redactie-heroes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1752243248306,"userId":null,"username":null,"website":""},"blogAuthorId":192526689085,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1752243248306,"deletedAt":0,"displayName":"Redactie Heroes","email":"","facebook":"","fullName":"Redactie Heroes","gravatarUrl":null,"hasSocialProfiles":false,"id":192526689085,"label":"Redactie Heroes","language":"nl-nl","linkedin":"","name":"Redactie Heroes","portalId":8736211,"slug":"redactie-heroes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1752243248306,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768674232,"contentGroupId":191768674232,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1752589424139,"createdByAgent":null,"createdById":71523169,"createdTime":1752589424139,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","featuredImageAltText":"De online marketeer van de toekomst","featuredImageHeight":1024,"featuredImageLength":0,"featuredImageWidth":1536,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1755248847000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":"De online marketeer van de toekomst","header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"De online marketeer van de toekomst | Endeavour heroes","id":192706468655,"includeDefaultCustomCss":null,"isCaptchaRequired":false,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"De online marketeer van de toekomst","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"include_default_custom_css":false,"enable_domain_stylesheets":false,"enable_layout_stylesheets":false,"attached_stylesheets":[],"featured_image_height":1024,"featured_image_width":1536,"post_summary":null,"has_user_changes":true,"last_edit_session_id":null,"last_edit_update_id":null,"html_title":"De online marketeer van de toekomst | Endeavour heroes","tag_ids":[186065118030,186333321313],"topic_ids":[186065118030,186333321313],"campaign_name":null,"campaign_utm":null,"enable_google_amp_output_override":false,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","featured_image_alt_text":"De online marketeer van de toekomst","head_html":"De online marketeer van de toekomst","is_crawlable_by_bots":false,"link_rel_canonical_url":"","meta_description":"De toekomstige marketeer moet flexibel, creatief en data gedreven zijn om zich te kunnen aanpassen aan het veranderende digitale landschap.","post_body":null,"public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"layout_sections":{},"publish_immediately":true,"published_by_id":82216277,"published_at":1755604268142,"scheduled_update_date":0,"blog_publish_to_social_media_task":"DONE_NOT_SENT","rss_body":null,"rss_summary":null,"blog_post_schedule_task_uid":null,"header":null},"metaDescription":"De toekomstige marketeer moet flexibel, creatief en data gedreven zijn om zich te kunnen aanpassen aan het veranderende digitale landschap.","metaKeywords":null,"name":"De online marketeer van de toekomst","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/pexels-shoper-pl-550490863-17485349.jpg","nextPostFeaturedImageAltText":"Data & Analytics","nextPostName":"De rol van data bij marketingstrategieën","nextPostSlug":"kennisbank/de-rol-van-data-bij-marketingstrategieen/","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"De online marketeer van de toekomst | Endeavour heroes","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/kennisbank","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768674232,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"2cbb0c2b-eae3-4659-ad04-e4b67524f53f","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750785979221,"createdDateTime":1750785979221,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Ontdek onze kennisbank met gratis whitepapers, infographics en blogs vol marketingtips.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Kennisbank | Endeavour Heroes","id":191768674232,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-insight-details.html","label":"Heroes Kennisbank","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768674304,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Kennisbank","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":13,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Kennisbank","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/kennisbank","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"kennisbank","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1755622937916,"updatedDateTime":1755622937916,"urlBase":"endeavourheroes.nl/kennisbank","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-insight-details.html","previewImageSrc":null,"previewKey":"GBqMaRem","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog1.%20.webp","previousPostFeaturedImageAltText":"","previousPostName":"De mogelijkheden van Google Discovery Ads","previousPostSlug":"kennisbank/de-mogelijkheden-van-google-discovery-ads/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1755248847000,"publishDateLocalTime":1755248847000,"publishDateLocalized":{"date":1755248847000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1755604268142,"publishedByEmail":null,"publishedById":82216277,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/kennisbank/de-online-marketeer-van-de-toekomst/","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1755604268416,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/7f175655-95d3-4c13-a052-318e086a9709.png","sections":{},"securityState":"NONE","siteId":null,"slug":"kennisbank/de-online-marketeer-van-de-toekomst/","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186065118030,186333321313],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739369143381,"deletedAt":0,"description":"","id":186065118030,"label":"AI","language":null,"name":"AI","portalId":8736211,"slug":"ai","translatedFromId":null,"translations":{},"updated":1739369143381},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739959946968,"deletedAt":0,"description":"","id":186333321313,"label":"Digital marketing","language":null,"name":"Digital marketing","portalId":8736211,"slug":"digital-marketing","translatedFromId":null,"translations":{},"updated":1739959946968}],"tagNames":["AI","Digital marketing"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-insight-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"De online marketeer van de toekomst | Endeavour heroes","tmsId":null,"topicIds":[186065118030,186333321313],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739369143381,"deletedAt":0,"description":"","id":186065118030,"label":"AI","language":null,"name":"AI","portalId":8736211,"slug":"ai","translatedFromId":null,"translations":{},"updated":1739369143381},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739959946968,"deletedAt":0,"description":"","id":186333321313,"label":"Digital marketing","language":null,"name":"Digital marketing","portalId":8736211,"slug":"digital-marketing","translatedFromId":null,"translations":{},"updated":1739959946968}],"topicNames":["AI","Digital marketing"],"topics":[186065118030,186333321313],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1755604268146,"updatedById":82216277,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/kennisbank/de-online-marketeer-van-de-toekomst/","useFeaturedImage":true,"userPerms":[],"views":0,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":193656564772,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Bekijk onze specialisten","module_id":191630787479,"title":"Interesse in een inhouse marketeer?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":27,"smart_type":null,"styles":{},"type":"module"},"Cards_1":{"body":{"blog":191768674232,"buttons":[{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/kennisbank/","type":null},"user_generated_content":false},"button_text":"Alle Insights"},{"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/cultuur/","type":null},"user_generated_content":false},"button_text":"Over ons"}],"card_id_to_exclude":192706468655,"header":"Meer Insights","module_id":191630456648,"tag":"module"},"child_css":{},"css":{},"id":"Cards_1","label":null,"module_id":191630456648,"name":"Cards_1","order":29,"smart_type":null,"styles":{},"type":"module"},"Heroes_Insights_Hero":{"body":{"additional_label":"","description":"Het digitale marketinglandschap verandert in een razendsnel tempo, met technologieën als kunstmatige intelligentie (AI) en machine learning (ML) die een steeds grotere rol spelen. Om in deze omgeving te overleven en te floreren, moeten marketeers zich aanpassen en hun vaardigheden voortdurend ontwikkelen. Ben jij klaar om mee te gaan met dit veranderende landschap? Welke eigenschappen heeft de online marketeer van de toekomst?","header_variant":"full","image":{"alt":"online-marketeer-van-de-toekomst","height":1024,"loading":"lazy","max_height":1024,"max_width":1536,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Blogs/blog-toekomst-marketeer.webp","width":1536},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"10 juli 2024"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Redactie Heroes"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://endeavourheroes.nl/kennisbank/","type":null},"user_generated_content":false},"small_link_text":"Alle Insights","title":"De online marketeer van de toekomst"},"child_css":{},"css":{},"id":"Heroes_Insights_Hero","label":null,"module_id":191630456668,"name":"Heroes_Insights_Hero","order":18,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"online-marketeer-van-de-toekomst","height":1024,"loading":"lazy","max_height":1024,"max_width":1536,"size_type":"auto","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/blog2-1.jpg","width":1536},"module_id":191630456676},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":22,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"\n

Kunstmatige intelligentie (AI) en machine learning (ML) worden steeds belangrijker voor marketing, klantrelaties, operationele efficiëntie en automatisering. Spraakgestuurde technologie, zoals Alexa en Siri, wordt prominenter, wat betekent dat bedrijven hun inhoud moeten optimaliseren voor spraakgestuurde zoekopdrachten.

\n

Privacy- en gegevensbeschermingsregels, zoals de Algemene Verordening Gegevensbescherming (AVG), zullen strenger worden, waardoor bedrijven transparanter moeten zijn over hun gegevenspraktijken. Een goed voorbeeld is hier al het verdwijnen van Third Party cookies. De metaverse, een virtuele ruimte waarin fysieke en digitale realiteiten samensmelten, zal nieuwe mogelijkheden voor marketing en interactie bieden, maar roept ook ethische en regelgevingsvragen op. Ontdek meer over de toekomst van metaverse in ons blog.

\n

Augmented reality (AR) en virtual reality (VR) worden populairder in retail, gaming en entertainment, wat marketingcampagnes meeslepender maakt. Daarnaast is er een grotere focus op duurzaamheid en maatschappelijke verantwoordelijkheid, wat een concurrentievoordeel kan opleveren voor bedrijven die zich hierin onderscheiden. 

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":20,"smart_type":null,"styles":{},"type":"module"},"Text_21":{"body":{"html":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","module_id":1155639},"child_css":{},"css":{},"id":"Text_21","label":null,"module_id":1155639,"name":"Text_21","order":24,"smart_type":null,"styles":{},"type":"module"},"show_additional_single_column_text":{"body":{"value":true},"child_css":{},"css":{},"id":"show_additional_single_column_text","name":"show_additional_single_column_text","order":8,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_image_caption_1","name":"show_image_caption_1","order":6,"smart_type":null,"styles":{},"type":"boolean"},"show_image_file_download":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_file_download","name":"show_image_file_download","order":17,"smart_type":null,"styles":{},"type":"boolean"},"show_image_form_split":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_form_split","name":"show_image_form_split","order":16,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"}}}!