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Het resultaat

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Met advertenties op Google en social media verhoogde Renata de online zichtbaarheid van Vrij Nederland. Daarnaast ontwikkelde ze voor iedere stap in de salesfunnel een passende strategie, wat een positief effect heeft gehad op de conversie. Ook binnen e-mailmarketing bedacht Renata continu creatieve ideeën. Via A/B-testen verbeterde ze doorlopend de resultaten van al haar campagnes.

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De uitdaging

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Nieuws leest men allang niet meer alleen in een papieren krant. Vrij Nederland zag in dat hun online positie versterkt kon worden en Endeavour Heroes koppelde het bedrijf aan de creatieve Renata. Het hoofddoel: het websitebereik en aantal abonnees vergroten met slimme en creatieve SEA-campagnes die de hele salesfunnel ondersteunen.

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DE aanpak

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Renata werkte met een heldere en doelgerichte online strategie, waarbij ze duidelijke en haalbare doelen formuleerde en de weg ernaartoe zorgvuldig uitstippelde. Om nieuwe abonnees voor Vrij Nederland aan te trekken, zette ze gerichte advertenties in via zoekmachines, waarbij ze haar campagnes continu optimaliseerde voor een zo hoog mogelijke ROI. Daarnaast wist ze met slimme targeting en overtuigende advertenties in zowel tekst als beeld ook via social media de juiste doelgroep te bereiken, wat leidde tot een merkbare groei in het aantal abonnees.

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