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resultaten

\n

Er werd een gestructureerde online marketingplanning opgezet om richting en consistentie te bieden in de marketingactiviteiten van Mechan Groep. Daarnaast werd een employer branding communicatieplan uitgerold en een succesvolle campagne gelanceerd rondom de Valtra N5-serie. Ook de Instagram-kanalen kregen een grondige update, wat leidde tot meer volgers en hogere betrokkenheid dan ooit. Tot slot zijn rapportage templates ontwikkeld waarmee de organisatie nu maandelijks de online voortgang kan vergelijken met dezelfde periode het jaar ervoor.

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De aanpak

\n

Voor Mechan Groep zijn meerdere kanalen ingezet om zowel zichtbaarheid als resultaat te vergroten. Door wekelijkse CRO-optimalisaties op drie websites werden onder meer CTA’s, content en kleuren getest en verbeterd. Via e-mailcampagnes in Mailchimp werden verschillende doelgroepen effectief bereikt en geactiveerd. Daarnaast draaiden er gerichte social advertising campagnes via Meta Ads, met focus op recruitment voor marketingfuncties, wat zichtbaar bijdroeg aan het vergroten van het bereik én het aantal sollicitaties.

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