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De uitdaging

\n

Forbo was op zoek naar een duizendpoot die in verschillende (lopende) campagnes en projecten kon duiken om orde te scheppen en taken te delegeren. Jesse bleek de perfecte kandidaat.

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De uitdaging

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Bij Forbo lagen de uitdagingen op het gebied van contentbeheer, platformonderhoud en e-commerceontwikkeling. Zo moest de website samen met de bijbehorende CMS-systemen voortdurend up-to-date worden gehouden binnen een dynamische digitale omgeving. Daarnaast was er behoefte aan consistente en doelgerichte content voor zowel socialmediacampagnes als de website. Ook het meedenken over campagnes vroeg om een creatieve en strategische bijdrage. Een andere belangrijke uitdaging was het opzetten en bouwen van de UK Residential-webshop in Shopify, waarbij zowel technische uitvoering als afstemming op de lokale markt een rol speelden.

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DE aanpak

\n

Voor een nieuwe sustainability-campagne ging Jesse direct aan de slag met het creëren en promoten van uiteenlopende content. Nadat hij het CMS goed onder de knie had, richtte hij zich op het verbeteren van de User Experience (UX) van de website. Hierbij signaleerde hij knelpunten en stuurde hij de programmeurs aan om gerichte aanpassingen door te voeren. Daarnaast speelde Jesse een sleutelrol in de ontwikkeling van HTML5-banners voor internationale Google Ads-campagnes. Deze banners bouwde hij zelf in Adobe Animate, waarna hij ook verantwoordelijk was voor het opzetten en inrichten van de campagnes.

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