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Het resultaat

\n

Renata kwam via Endeavour Heroes terecht bij Eco Boats Amsterdam om de online marketing werkzaamheden uit te voeren. Het grootste doel van het bedrijf was de naamsbekendheid en online zichtbaarheid vergroten, met als hoofddoel het verkeer vanuit Organic Search te verhogen en bovenaan in de Google zoekresultaten te staan. Renata hield zich voornamelijk bezig met SEO om dit doel te bereiken. Daarnaast waren andere online marketing werkzaamheden ook een belangrijk onderdeel, zoals: SEA, social media marketing en contentmarketing. Dit deed ze voor zowel Eco Boats Amsterdam als Canal Motorboats.

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De uitdaging

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Voor Eco Boats Amsterdam lagen de uitdagingen op het gebied van online zichtbaarheid en vindbaarheid verspreid over meerdere kanalen. De website moest geoptimaliseerd worden volgens de kernprincipes van SEO, waaronder het vinden van relevante zoekwoorden, het verbeteren van bestaande content en het verhogen van de gebruiksvriendelijkheid. Daarnaast was er behoefte aan gerichte inzet van Google Ads en social media advertenties en micro-influencers om de naamsbekendheid te vergroten.

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De aanpak

\n

Renata droeg bij aan de online groei van Eco Boats Amsterdam door de website te optimaliseren op basis van de belangrijkste SEO-principes, zoals keywordonderzoek, het creëren en verbeteren van content en het verhogen van de gebruiksvriendelijkheid. Daarnaast zette ze gerichte campagnes op via Google Ads, Facebook en Instagram om de zichtbaarheid en naamsbekendheid te vergroten. Om de betrokkenheid van de doelgroep verder te versterken, beheerde ze actief de socialmediakanalen en organiseerde ze samenwerkingen met lokale micro-influencers.

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