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Het resultaat

\n

Bij Dopper is Dion aan de slag gegaan als Performance Marketing specialist. Hij was verantwoordelijk voor het opzetten en monitoren van verschillende paid advertisement campagnes. Denk hierbij aan het inrichten en monitoren van Google Ads en het opzetten van social ads.

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De uitdaging

\n

Tijdens de periode bij Dopper kwamen diverse marketinguitdagingen naar voren. Er was behoefte aan effectieve campagnes op non-branded en seizoensgebonden zoekwoorden, in een concurrerend speelveld. De lancering van nieuwe campagnes, zoals voor het Steel-product, vereiste volledige opbouw vanuit het niets. Binnen Europa moest op meerdere markten tegelijkertijd worden gecommuniceerd rond thema's als vader- en moederdag, met oog voor lokale nuances. Daarnaast speelde de noodzaak om merkbekendheid te vergroten in groeimarkten zoals Frankrijk en Spanje.

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DE aanpak

\n

Intern ontstond de behoefte aan een nieuwe manier van campagne-evaluatie, waarbij sturen op POAS in plaats van ROAS centraal kwam te staan. Verder was het essentieel om bestaande campagnes continu te optimaliseren en inzichtelijk te maken in rapportages voor stakeholders. Ook werd er een nieuwe online naamsbekendheidscampagne gelanceerd voor een groter deel van de EU.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":29,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"

Hier ben ik trots op

\n

Door het fijne team waar we in werkten kon ik direct een vliegende start maken. Samenwerken werd enorm gestimuleerd en ik kon altijd bij iemand terecht als ik een vraag had. Door dit warme onthaal en de korte lijntjes kon ik meteen effectief aan de slag. Mede door de goede sfeer zag ik de mogelijkheid om mijn verse inzichten open te bespreken met het managementteam, wat heeft geleidt tot de opbouw en uitvoering van mijn eigen online naamsbekendheidstrategie voor Dopper's groeiende ambities in de Europese markt!

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