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Door consistent te werken met een contentplanning konden alle marketingkanalen structureel gevuld worden. Dit zorgde voor een aanzienlijke toename in online zichtbaarheid. De nieuwe huisstijl werd hierbij consequent doorgevoerd, wat bijdroeg aan een sterkere merkuitstraling. Het resultaat: het websiteverkeer bereikte een recordhoogte en de conversies worden inmiddels nauwkeurig gemonitord. Hierdoor kan er gericht worden gestuurd op verdere optimalisatie.
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","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Testimonials":{"body":{"module_id":191630787505,"slides":[{"author":"Charlotte Paulus","author_image":{"alt":"avics-dianne-charlotte","height":1536,"max_height":1500,"max_width":2000,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/avics-dianne-charlotte.jpeg.webp","width":2048},"role":"Brand & Marketing Manager, Avics","text":"
“Dianne heeft met haar expertise heel veel kunnen bijdragen en ik kon ontzettend fijn met haar samenwerken. Ik ga haar zeker missen!”","title":"Wat onze opdrachtgever zegt"}]},"child_css":{},"css":{},"id":"Testimonials","label":null,"module_id":191630787505,"name":"Testimonials","order":34,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"
De uitdaging
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Bij Avics werd er hard gewerkt aan het opnieuw opzetten van de marketing- en communicatieafdeling. Er was al een Brand Manager en een Marketing- en Salesmanager aangetrokken, maar om écht stappen vooruit te zetten, was er meer nodig. Iemand die de online kanalen nieuw leven kon inblazen – vooral na de lancering van hun vernieuwde huisstijl en website. De oplossing? Een allround online marketeer die dit traject kon versterken.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"
De aanpak
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Tijdens mijn tijd bij Avics heb ik een breed scala aan marketingwerkzaamheden uitgevoerd. Zo verzorgde ik nieuwsbrieven en gerichte mailings voor specifieke doelgroepen. Daarnaast was ik verantwoordelijk voor het creëren van uiteenlopende content voor de website, zoals blogs, vacatures, klantcases, categoriepagina’s en het optimaliseren van de websitestructuur. Ook ontwikkelde ik content en campagnes voor LinkedIn, waarmee we de zichtbaarheid en betrokkenheid op sociale media wisten te vergroten.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":33,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"
Hier ben ik trots op
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Om structuur aan te brengen in alle marketingactiviteiten, heb ik een Trellobord opgezet waarmee overzicht werd gecreëerd in alle lopende en geplande taken. Dit maakte het eenvoudig om te zien wie waarbij betrokken moest worden, wat zorgde voor een efficiënte samenwerking. En daarbij heeft de nieuwe medewerker alle toekomstplannen netjes op een rijtje om over te nemen.
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