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Het tussentijdse resultaat

Het resultaat? Een vernieuwde website, een ijzersterke CRM-fundering in Hubspot, een landelijke contentstrategie vol menselijke verhalen, en een emotionele bioscoopcampagne in samenwerking met Endeavour.

Lees verder hoe onze online marketeers het fonds helpen om de toekomst van parkinson-onderzoek veilig te stellen.

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“De samenwerking met Endeavour Heroes helpt ons om onze online marketing verder te professionaliseren. We hebben nu niet alleen extra capaciteit, maar ook iemand die inhoudelijk meedenkt over hoe we onze doelstellingen online beter kunnen realiseren.”

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Een ambitieuze uitdaging

Al 27 jaar is Stichting ParkinsonFonds een baken voor parkinson-onderzoek. Sinds de komst van een nieuwe directeur in 2023 besloot het fonds dat het tijd was voor verandering. Na jarenlang (belangrijk) werk op de achtergrond, wilden ze zich meer online profileren en zichtbaar worden voor de buitenwereld. Maar de missie werd groter: in 2030 willen ze €10 miljoen voor parkinson-onderzoek ophalen.

De grootste uitdaging? Trouwe donateurs van Stichting ParkinsonFonds worden ouder, dus het was hoog tijd om de online motor aan te zetten en een jongere doelgroep te bereiken. De basis was alleen nog niet op orde: de website was flink verouderd en cruciale donateursdata stond nog extern opgeslagen. Ze hadden dus snel specialisten nodig die zowel de technische kant als de content voor de doelgroep konden aanpakken. Yannick is halverwege 2023 gestart met de basis, zoals het vernieuwen van de website. Toen de behoefte ontstond om ook serieus werk te maken van social media en content, is Roosmarijn in de zomer van 2024 aangehaakt.

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De aanpak die werkt

Focus en kwaliteit: Doordat Roosmarijn de content overnam kon Yannick zich volledig richten op de techniek achter de website en de complexe datamigratie naar Hubspot.
Actief fondsenwerven: Roosmarijn organiseert de deelname van het fonds aan grote sportevenementen (zoals de 4-Daagse of Amsterdam Marathon). Dit is dé manier om de jongere, actievere doelgroep te bereiken.
Regie en aansturing: Roosmarijn coördineert naast de content ook externe partijen (PR-bureau, DM-bureau, Digital Agency Endeavour), waardoor het fonds optimaal profiteert van specialistische kennis zonder extra overhead.
High-end content & tools: Er wordt niet alleen gewerkt met het creatieve team van Endeavour voor de nieuwe bioscoopcampagne over dansen voor parkinson, maar ook met AI tools en specialistische database support vanuit het Hubspot-team.

Trots op de samenwerking

Wat deze opdracht zo bijzonder en succesvol maakt, is de verbinding met de maatschappelijke missie van Stichting ParkinsonFonds. De marketeers ervaren de impact van hun werk dagelijks door het contact met patiënten en mantelzorgers, wat hen enorme energie geeft. Cruciaal is ook het wederzijdse vertrouwen: het fonds geeft Yannick en Roosmarijn veel vrijheid om de strategie te bepalen, en ze vullen elkaar perfect aan in hun rollen. Het feit dat ze als één team opereren (zowel met elkaar als met de interne medewerkers en Endeavour-collega’s) maakt deze langdurige samenwerking extreem waardevol.

Yannick (online marketeer) is al twee jaar onderdeel van Stichting ParkinsonFonds en legt de fundering. Yannick is de specialist die de websitemigratie heeft opgepakt en nu de complexe Hubspot-migratie (data & automation) leidt. Dit betekent: het moderniseren van de database (van postadres naar e-mail) om échte datagrip te krijgen voor personalisatie.
Roosmarijn (contentspecialist) zorgt voor de impact en de verhalen. Sinds haar komst is Roosmarijn constant onderweg in Nederland om patiënten, verpleegkundigen en mantelzorgers te interviewen. Die krachtige, persoonlijke verhalen vormen de brandstof voor álle communicatie.

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