[{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavourheroes.nl/cases/ksyos","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"196780270106","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-sanne.webp","bio":"Als content marketeer en copywriter zet ik me in om complexe onderwerpen toegankelijk en begrijpelijk te maken voor een breed publiek. Mijn specialisme ligt bij corporate- en overheidscommunicatie, waarbij ik ingewikkelde thema’s vertaal naar verhalen die mensen raken.\n\nIn mijn werk binnen de journalistiek, en bij internationale bedrijven, overheidsinstellingen en onderzoeksinstituten, heb ik content gecreëerd over uiteenlopende en belangrijke onderwerpen. Door die veelzijdige achtergrond maak ik content die informeert, inspireert en aanzet tot actie.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530560317,"deletedAt":0,"displayName":"Sanne Harmes","email":"","facebook":"","fullName":"Sanne Harmes","gravatarUrl":null,"hasSocialProfiles":false,"id":192124821923,"label":"Sanne Harmes","language":"nl-nl","linkedin":"","name":"Sanne Harmes","portalId":8736211,"slug":"sanne-harmes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530560317,"userId":null,"username":null,"website":""},"blogAuthorId":192124821923,"blogPostAuthor":{"avatar":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/Fotos%20specialisten/heroes-sanne.webp","bio":"Als content marketeer en copywriter zet ik me in om complexe onderwerpen toegankelijk en begrijpelijk te maken voor een breed publiek. Mijn specialisme ligt bij corporate- en overheidscommunicatie, waarbij ik ingewikkelde thema’s vertaal naar verhalen die mensen raken.\n\nIn mijn werk binnen de journalistiek, en bij internationale bedrijven, overheidsinstellingen en onderzoeksinstituten, heb ik content gecreëerd over uiteenlopende en belangrijke onderwerpen. Door die veelzijdige achtergrond maak ik content die informeert, inspireert en aanzet tot actie.","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1751530560317,"deletedAt":0,"displayName":"Sanne Harmes","email":"","facebook":"","fullName":"Sanne Harmes","gravatarUrl":null,"hasSocialProfiles":false,"id":192124821923,"label":"Sanne Harmes","language":"nl-nl","linkedin":"","name":"Sanne Harmes","portalId":8736211,"slug":"sanne-harmes","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1751530560317,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":191768522931,"contentGroupId":191768522931,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1759147576360,"createdByAgent":null,"createdById":81566526,"createdTime":1759147576360,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412.webp","featuredImageAltText":"Ksyos","featuredImageHeight":5712,"featuredImageLength":0,"featuredImageWidth":4284,"flexAreas":{},"folderId":null,"footerHtml":null,"footerTemplatePath":null,"footerVariantName":null,"freezeDate":1759222420000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"headerTemplatePath":null,"headerVariantName":null,"htmlTitle":"Binnen 3 maanden een volledig contenttraject voor Ksyos","id":196780270106,"includeDefaultCustomCss":null,"isCaptchaRequired":false,"isCrawlableByBots":false,"isDraft":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Binnen 3 maanden een volledig contenttraject voor Ksyos","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavourheroes.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"tag_ids":[186291297304,192519429021],"topic_ids":[186291297304,192519429021],"post_summary":null,"post_body":null,"rss_summary":null,"rss_body":null,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"keywords":[],"composition_id":0,"is_crawlable_by_bots":false,"html_title":"Binnen 3 maanden een volledig contenttraject voor Ksyos","public_access_rules":[],"public_access_rules_enabled":false,"use_featured_image":true,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"header_template_path":null,"footer_template_path":null,"layout_sections":{},"past_mab_experiment_ids":[],"deleted_by":null,"featured_image_alt_text":"Ksyos","enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"Ontdek hoe Ksyos met een vernieuwde website en verbeterde contentstructuur meer duidelijkheid en hogere betrokkenheid op LinkedIn wist te bereiken.","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"header_variant_name":null,"footer_variant_name":null,"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":81566526,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412.webp","featured_image_width":4284,"featured_image_height":5712,"publish_timezone_offset":null,"theme_settings_values":null,"header":null,"password":null,"published_at":1759243714328,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"Ontdek hoe Ksyos met een vernieuwde website en verbeterde contentstructuur meer duidelijkheid en hogere betrokkenheid op LinkedIn wist te bereiken.","metaKeywords":null,"name":"Binnen 3 maanden een volledig contenttraject voor Ksyos","nextPostFeaturedImage":null,"nextPostFeaturedImageAltText":null,"nextPostName":null,"nextPostSlug":null,"pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Binnen 3 maanden een volledig contenttraject voor Ksyos","parentBlog":{"absoluteUrl":"https://endeavourheroes.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":191768522931,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"87b6cef8-8e99-4636-aea0-807bb00a3d22","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1750781478950,"createdDateTime":1750781478950,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Werk waar we trots op zijn! Een greep uit de resultaten van Endeavour Heroes bij onze opdrachtgevers. Bekijk de cases voor meer informatie.","domain":"endeavourheroes.nl","domainWhenPublished":"endeavourheroes.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Heroes Cases","id":191768522931,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-heroes/templates/blog-post-case-details.html","label":"Heroes Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":191768522933,"listingTemplatePath":"","liveDomain":"endeavourheroes.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Heroes Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":6,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Heroes Cases","publishDateFormat":"medium","resolvedDomain":"endeavourheroes.nl","rootUrl":"https://endeavourheroes.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{},"updated":1757415534312,"updatedDateTime":1757415534312,"urlBase":"endeavourheroes.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personalizationStrategyId":null,"personalizationVariantStatus":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412.webp","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412.webp","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412.webp","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-heroes/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"rBVeDaxT","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Endeavour%20Heroes/%5BHeroes%5D%20Cases/tfhc_feature.webp","previousPostFeaturedImageAltText":"Task Force Health Care","previousPostName":"777 nieuwe LinkedInvolgers voor Task Force Health Care","previousPostSlug":"cases/task-force-health-care/","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1759222420000,"publishDateLocalTime":1759222420000,"publishDateLocalized":{"date":1759222420000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1759243714328,"publishedByEmail":null,"publishedById":81566526,"publishedByName":null,"publishedUrl":"https://endeavourheroes.nl/cases/ksyos","resolvedDomain":"endeavourheroes.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412.webp","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1759243714638,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/a2127f9c-bcdf-425b-93c7-ca5aa4273002.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/ksyos","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186291297304,192519429021],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739885068073,"deletedAt":0,"description":"","id":186291297304,"label":"Website","language":"nl-nl","name":"Website","portalId":8736211,"slug":"website","translatedFromId":null,"translations":{},"updated":1739885068073},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752236995901,"deletedAt":0,"description":"","id":192519429021,"label":"Content","language":"nl-nl","name":"Content","portalId":8736211,"slug":"content","translatedFromId":null,"translations":{},"updated":1752236995901}],"tagNames":["Website","Content"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-heroes/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Binnen 3 maanden een volledig contenttraject voor Ksyos","tmsId":null,"topicIds":[186291297304,192519429021],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1739885068073,"deletedAt":0,"description":"","id":186291297304,"label":"Website","language":"nl-nl","name":"Website","portalId":8736211,"slug":"website","translatedFromId":null,"translations":{},"updated":1739885068073},{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1752236995901,"deletedAt":0,"description":"","id":192519429021,"label":"Content","language":"nl-nl","name":"Content","portalId":8736211,"slug":"content","translatedFromId":null,"translations":{},"updated":1752236995901}],"topicNames":["Website","Content"],"topics":[186291297304,192519429021],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1759243714334,"updatedById":81566526,"upsizeFeaturedImage":false,"url":"https://endeavourheroes.nl/cases/ksyos","useFeaturedImage":true,"userPerms":[],"views":null,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"background_icon":{"alt":"Marketeer inhuren","height":300,"loading":"lazy","max_height":300,"max_width":343,"size_type":"auto","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Website%20assets/page%20elements/triangle-purple.svg","width":343},"button_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":195042115102,"href":null,"type":"CONTENT"},"user_generated_content":false},"button_text":"Marketeer inhuren","module_id":191630787479,"title":"Ook behoefte aan tijdelijke versterking?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":191630787479,"name":"CTA_1","order":30,"smart_type":null,"styles":{},"type":"module"},"Heroes_Case_Hero":{"body":{"additional_label":"","additional_small_image":{"alt":null,"loading":"lazy","src":null},"description":"Bij Ksyos speelde een dubbele uitdaging: de lancering van een nieuwe website die duidelijker en gebruiksvriendelijker moest zijn voor zowel zorgverleners als patiënten, én het waarborgen van continuïteit binnen het communicatieteam. Sanne nam de leiding over het contenttraject en zorgde dat alle informatie klopte en de teksten consistent aansloten bij de tone of voice van Ksyos. Binnen drie maanden waren alle teksten afgestemd, gecontroleerd en herschreven. Daarnaast wist ze de prestaties van de LinkedIn-content te verbeteren, met meer klikken en een hogere interactie.","header_variant":"split","image":{"alt":"IMG_6412-1","height":5712,"loading":"lazy","max_height":2000,"max_width":1500,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/IMG_6412-1.webp","width":4284},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Website"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"EXTERNAL"}},"text":"Content"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","href_with_scheme":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Binnen 3 maanden een volledig contenttraject voor Ksyos"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"
Teksten gecheckt en geredigeerd
","module_id":191630456696,"value":"+30 "},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Impressies op LinkedIn","module_id":191630456696,"value":"+50,2%"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"Reacties op LinkedIn ","module_id":191630456696,"value":"+46,5%"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"Commentaren op LinkedIn","module_id":191630456696,"value":"+28,6%"},"child_css":{},"css":{},"id":"Stats_4","label":null,"module_id":191630456696,"name":"Stats_4","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"
Meetbare impact
\n
De aanpak bij Ksyos leverde snel resultaat op. Zowel het websiteproject als de socialmediakanalen lieten binnen korte tijd duidelijke verbeteringen zien.
","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"
Het bedrijf
\n
Ksyos is een digitaal ziekenhuis dat medisch-specialistische zorg dichter bij de patiënt brengt: in de wijkpraktijk of zelfs thuis. Door slimme digitale oplossingen worden patiënten voor laag-complexe zorg geholpen door hun eigen huisarts, met ondersteuning van een specialist op afstand. Alleen complexe gevallen worden doorgestuurd naar het ziekenhuis. Zo wordt de patiënt sneller geholpen en nemen wachttijden af.
\n
\n
DE Uitdaging
\n
De bestaande website van Ksyos bood onvoldoende duidelijkheid over de zorgprocessen, miste aparte patiëntenpagina's en had een onsamenhangende structuur. Het doel was om een moderne en toegankelijke site te realiseren, die beter aansloot bij de verschillende doelgroepen en de professionele uitstraling van Ksyos versterkte.
\n
\n
DE aanpak
\n
Sanne begeleidde het volledige contenttraject voor de nieuwe website. Dit omvatte het organiseren van inputsessies met productspecialisten, het schrijven van briefings voor de copywriter en het factchecken en redigeren van ruim 30 teksten. Daarbij hield ze scherp in de gaten dat de tone of voice per doelgroep klopte en dat de site logisch en gebruiksvriendelijk werd ingericht.
\n
Daarnaast ondersteunde Sanne het communicatieteam in de dagelijkse praktijk. Ze schreef nieuwsbrieven, ontwikkelde folders en creëerde socialmediacontent voor LinkedIn. Met tools als LaPosta, Coosto en Miro bracht ze structuur in de contentplanning en zorgde voor consistentie en kwaliteit.
\n
\n
Het Resultaat
\n
Het contenttraject voor de website werd binnen drie maanden volledig afgerond. De nieuwe teksten zijn helder, doelgroepgericht en sluiten beter aan bij zowel patiënten als zorgverleners. Ook op social media leverde de inzet van Sanne concrete groei op. Daarmee heeft Ksyos niet alleen een duidelijke stap gezet richting een betere website, maar ook hun zichtbaarheid en betrokkenheid vergroot.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":28,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"
Title
\n
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
"},"child_css":{},"css":{},"deleted_at":1759219992952,"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":36,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_1","label":"Show 1st Image + Caption section","name":"show_image_caption_1","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","label":"Show 2nd Image + Caption section","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_1":{"body":{"value":true},"child_css":{},"css":{},"id":"show_stats_1","label":"Show results 1","name":"show_stats_1","order":5,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_2":{"body":{"value":true},"child_css":{},"css":{},"id":"show_stats_2","label":"Show results 2","name":"show_stats_2","order":6,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_3":{"body":{"value":true},"child_css":{},"css":{},"id":"show_stats_3","label":"Show results 3","name":"show_stats_3","order":7,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","label":"Show Testimonials section","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_1","label":"Show 1st Text + Quote section","name":"show_text_quote_1","order":9,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","label":"Show 2nd Text + Quote section","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}}]