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resultaten
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Naast het opzetten van de social strategie, analyseerde Roos ook de performance. Door A/B-testen uit te voeren heeft ze de performance steeds weten te verbeteren. Hier werden dan ook de marketingbudgetten op aangepast. Roos was betrokken op strategisch niveau om zo ook voor nieuwe projecten een bepaalde doelstelling te kunnen halen.
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De aanpak
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