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De aanpak

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de aanpak

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Het resultaat

Bij Dopper is Dion aan de slag gegaan als Performance Marketing specialist. Hij was verantwoordelijk voor het opzetten en monitoren van verschillende paid advertisement campagnes. Denk hierbij aan het inrichten en monitoren van Google Ads en het opzetten van social ads.

De uitdaging

Tijdens de periode bij Dopper kwamen diverse marketinguitdagingen naar voren. Er was behoefte aan effectieve campagnes op non-branded en seizoensgebonden zoekwoorden, in een concurrerend speelveld. De lancering van nieuwe campagnes, zoals voor het Steel-product, vereiste volledige opbouw vanuit het niets. Binnen Europa moest op meerdere markten tegelijkertijd worden gecommuniceerd rond thema's als vader- en moederdag, met oog voor lokale nuances. Daarnaast speelde de noodzaak om merkbekendheid te vergroten in groeimarkten zoals Frankrijk en Spanje.

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DE aanpak

Intern ontstond de behoefte aan een nieuwe manier van campagne-evaluatie, waarbij sturen op POAS in plaats van ROAS centraal kwam te staan. Verder was het essentieel om bestaande campagnes continu te optimaliseren en inzichtelijk te maken in rapportages voor stakeholders. Ook werd er een nieuwe online naamsbekendheidscampagne gelanceerd voor een groter deel van de EU.

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Hier ben ik trots op

Door het fijne team waar we in werkten kon ik direct een vliegende start maken. Samenwerken werd enorm gestimuleerd en ik kon altijd bij iemand terecht als ik een vraag had. Door dit warme onthaal en de korte lijntjes kon ik meteen effectief aan de slag. Mede door de goede sfeer zag ik de mogelijkheid om mijn verse inzichten open te bespreken met het managementteam, wat heeft geleidt tot de opbouw en uitvoering van mijn eigen online naamsbekendheidstrategie voor Dopper's groeiende ambities in de Europese markt!

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Het resultaat

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De uitdaging

Ze waren op zoek naar een contentmarketeer, eigenlijk voor tijdelijk, tot ze de functie met een vaste werknemer konden vullen. Uiteindelijk kwam daar het vraagstuk bij om verbeteringen door te voeren in zowel het CRM, e-mailmarketing en op de website. Vooral op het gebied van automatisering wilden ze een verbeterslag maken. Tara's takenpakket groeide uiteindelijk uit tot: de E-mailmarketing, marketingstrategie, LinkedIn-marketing, website updaten en optimaliseren (Wordpress), marketingautomatisering en daarmee het CRM bijhouden en koppelen aan de site.

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De aanpak

Voor e-mailmarketing gebruikten we ClickDimensions, onderdeel van Microsoft Dynamics. Tara maakte voor elk evenement minstens drie mails, elk voor een fase in de funnel: eentje voor de announcement, eentje met een update voor consideration en eentje waarin Tara benadrukte dat ze zich moeten registreren voor conversie. En stuurde de mail uiteindelijk naar gerichte marketinglijsten voor de juiste doelgroep.

Voor LinkedIn-marketing doorliep ze dezelfde funnel met drie LinkedIn berichten, deze werden breed uitgezet naar het hele LinkedIn-publiek.

De website werd constant bijgehouden, waar regelmatig nieuwe pagina’s aangemaakt en gekoppeld door middel van formulieren aan het CRM via campagneautomatisering. Zo is het makkelijk alles in de gaten te houden: van inschrijvingen tot speciale wensen van deelnemers. Hier kan Task Force Health Care vervolgens weer op inspelen met e-mails en LinkedIn-posts: de cirkel is weer rond.

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De resultaten

Na het implementeren van de contentstrategie en het testen van verschillende soorten content steeg het aantal social followers met 112% (naar een totaal van 4.976). Het bereik steeg op Facebook met 231% (naar 1.912 per post) en op Instagram met 310% (naar 403 per post). Ook het doel van 700 tickets werd ruimschoots behaald, de KNVB voetbalkampen werden in 2019 voor het eerst volledig uitverkocht.

de aanpak

Bij Endeavour Heroes geloven we in een gerichte en datagedreven aanpak. Of het nu gaat om de creatieve invulling van je social media, het opzetten van converterende e-mailcampagnes of het analyseren van bezoekersdata via webanalytics — onze specialisten zorgen voor maximale impact. We helpen je tijdelijk of structureel met het bereiken én activeren van je doelgroep.

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De resultaten

Data uit eerdere campagnes vormde de basis voor een nieuwe campagnestrategie. Na de lancering van de social campagnes werden de resultaten nauwgezet gemonitord en waar nodig geoptimaliseerd. Dit leidde al snel tot mooie resultaten. Daarnaast zorgde een scherpe focus op online beeldgebruik voor een sterkere en meer consistente visuele presentatie van Kooduu.

Aanpak

Voor Kooduu werd een mix van kanalen ingezet om online groei te realiseren. Via contentmarketing werd getest welke visuals het beste presteerden en werd de Pinterest Business Hub geoptimaliseerd en visueel versterkt. Webanalytics hielp om inzichten uit eerdere campagnes te vertalen naar effectievere nieuwe content. Daarnaast werd social advertising slim afgestemd op seizoensmomenten zoals Moederdag en het begin van de lente, wat de impact van de campagnes direct vergrootte.

module.labels: []

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180% meer online sales voor Kooduu

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Ons werk

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De resultaten

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Nieuwe online campagnes voor Emerce

Toename van 25% in gebruikers voor Magnus Black

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777 nieuwe LinkedInvolgers voor Task Force Health Care

700 verkochte tickets voor de KNVB

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