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Met een combinatie van contentcreatie, strategie en performance marketing helpt brandwebbing organisaties groeien door de juiste boodschap op het juiste moment bij de juiste doelgroep te krijgen.","header_variant":"full","image":{"alt":"1690876485-footer-extra-neon-brandwebbing","height":1080,"loading":"lazy","max_height":1080,"max_width":1920,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/1690876485-footer-extra-neon-brandwebbing.jpg","width":1920},"labels":[{"text":"25 juni 2026"},{"link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":194126630184,"href":null,"type":"CONTENT"},"user_generated_content":false},"text":"Daimi"},{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"https://www.brandwebbing.com/","type":"EXTERNAL"}},"text":"brandwebbing"}],"module_id":191630456668,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"/cases/","href_with_scheme":"/cases/","type":null},"user_generated_content":false},"small_link_text":"Ons werk","title":"Tijdelijke versterking voor de continuïteit bij Brandwebbing"},"child_css":{},"css":{},"id":"Heroes_Case_Hero","label":null,"module_id":191630456668,"name":"Heroes_Case_Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"Image_20260409_091002_546","height":666,"loading":"lazy","max_height":666,"max_width":500,"size_type":"exact","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Image_20260409_091002_546.jpeg","width":500},"module_id":191630456676},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":191630456676,"name":"Image_caption_1","order":29,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":191630456690,"text":"Vanaf dag één voelde de samenwerking niet als externe ondersteuning, maar als één team met hetzelfde doel: klanten helpen groeien."},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":191630456690,"name":"Quote_1","order":28,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":191630456690,"text":"Tijdelijke ondersteuning bleek meer dan extra capaciteit alleen: het bracht ook nieuwe inzichten en optimalisatiekansen."},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":191630456690,"name":"Quote_2","order":35,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"Actieve klantaccounts ondersteund","module_id":191630456696,"value":"8"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":191630456696,"name":"Stats_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"Google Ads, Meta ads, TikTok & Hubspot","module_id":191630456696,"value":"4 kanalen"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":191630456696,"name":"Stats_2","order":22,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"Succesvolle experimenten","module_id":191630456696,"value":"+5"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":191630456696,"name":"Stats_3","order":24,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"korte video's","module_id":191630456696,"value":"+30"},"child_css":{},"css":{},"deleted_at":1777883856132,"id":"Stats_4","label":null,"module_id":191630456696,"name":"Stats_4","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"
De uitdaging
\nSoms ontstaat er een situatie waarin directe versterking noodzakelijk is. Bij brandwebbing kwam die behoefte door een combinatie van een langdurig zieke medewerker en een collega die een nieuwe uitdaging buiten de organisatie had gevonden. Juist in een drukke periode zorgde dit voor een capaciteitsvraagstuk binnen het mediateam.
\nTegelijkertijd was brandwebbing actief op zoek naar een nieuwe vaste medewerker. Die zoektocht bleek uitdagender dan verwacht: de juiste kandidaat vinden kost tijd, terwijl campagnes, klanten en resultaten gewoon doorlopen. Er was behoefte aan een ervaren marketeer die direct kon instappen, zelfstandig kon werken en snel onderdeel van het team kon worden.
\nDaarom schakelde brandwebbing Endeavour Heroes in voor tijdelijke ondersteuning. Wat begon als een opdracht van twee maanden, bleek al snel van grotere waarde. Inmiddels is de samenwerking meerdere keren verlengd om continuïteit voor klanten en campagnes te waarborgen.
\nHet resultaat
\nWat begon als een tijdelijke oplossing groeide uit tot een waardevolle samenwerking. Door de ondersteuning vanuit Endeavour Heroes bleef de kwaliteit van dienstverlening richting klanten gewaarborgd en konden campagnes zonder onderbrekingen worden doorontwikkeld.
\nDaarnaast bracht de frisse blik van een externe marketeer nieuwe inzichten mee. Door mee te kijken naar verschillende accounts ontstonden nieuwe optimalisatiekansen en werden processen binnen het team verder aangescherpt.
\nHet mooie aan deze opdracht was dat er vanaf dag één volledige aansluiting werd gevonden bij het team. Daardoor voelde de samenwerking niet als externe ondersteuning, maar als een gezamenlijk streven naar hetzelfde doel: klanten helpen groeien.
De aanpak
\nOm de continuïteit en kwaliteit richting klanten te waarborgen, sloot Daimi vanuit Endeavour Heroes aan als tijdelijke performance marketeer. De focus lag vanaf dag één op het overnemen van operationele en tactische werkzaamheden, zodat campagnes en klanttrajecten onverminderd door konden lopen.
\nAnders dan veel Heroes-opdrachten vond deze opdracht plaats aan bureauzijde. Daardoor werd tegelijkertijd gewerkt voor ongeveer acht verschillende klantaccounts, variërend van een fietsenmerk en verzekeraar tot een keten van gezonde maaltijden. De doelstellingen liepen sterk uiteen: van het maximaliseren van online verkopen tot het bereiken van specifieke doelgroepen in meerdere landen.
\nNaast het beheren en optimaliseren van campagnes op onder andere Google Ads, Meta en TikTok lag er veel focus op experimenteren. Door nieuwe campagnestructuren, doelgroepsegmentaties en biedstrategieën te testen, werden continu nieuwe inzichten verzameld die direct konden worden toegepast binnen de verschillende accounts.
\nDe kracht van deze samenwerking zit in de flexibiliteit. Brandwebbing kreeg direct toegang tot ervaren marketingcapaciteit zonder een langdurig wervingsproces af te wachten. Tegelijkertijd bleef er ruimte om de zoektocht naar een vaste collega zorgvuldig voort te zetten.
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meer dan tijdelijke capiciteit
\nDeze opdracht laat zien dat tijdelijke inzet meer kan zijn dan alleen het opvullen van een vacature. Door direct operationeel mee te draaien én actief mee te denken over optimalisaties, ontstond extra waarde voor zowel het team als de klanten van brandwebbing.
\nDe verlenging van de opdracht onderstreept het vertrouwen in de samenwerking. Terwijl brandwebbing verder zoekt naar de juiste vaste collega, blijft de marketingmachine draaien en krijgen klanten de aandacht die zij gewend zijn.
\nDeze opdracht laat zien waar Endeavour Heroes sterk in is: snel aansluiten bij een organisatie, verantwoordelijkheid nemen en direct impact maken wanneer tijdelijk versterking nodig is.
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